Work with Catherine Tucker | NotedSource
Catherine Tucker is a Professor of Economics and Data
Science at the Massachusetts Institute of Technology. She
is also a member of the MIT Sloan School of Management's
faculty. She is a world-renowned expert in the fields of
big data, machine learning, and consumer behavior. She has
worked extensively on the use of data science to improve
public policy and has been a consultant to government
agencies and businesses around the world. In addition to
her academic work, she is a popular speaker and has been
featured in many media outlets, including The Economist,
The New York Times, The Wall Street Journal, and Wired.
https://cv.notedsource.io/me/EOLD2N5L
Catherine Tucker
Advertising & Economics Professor at MIT
Research Expertise
Marketing
Economics
Regulation
IT
Information Systems
Economics and Econometrics
Business and International Management
Management Science and Operations Research
Strategy and Management
Industrial relations
Library and Information Sciences
Information Systems and Management
Computer Networks and Communications
Management Information Systems
Management of Technology and Innovation
Public Health, Environmental and Occupational Health
Health Policy
Pharmacology (medical)
Management, Monitoring, Policy and Law
Public Administration
Sociology and Political Science
Organizational Behavior and Human Resource
Management
Law
Education
About
Catherine Tucker is a Professor of Economics
and Data Science at the Massachusetts
Institute of Technology. She is also a member
of the MIT Sloan School of Management's
faculty. She is a world-renowned expert in the
fields of big data, machine learning, and
consumer behavior. She has worked extensively
on the use of data science to improve public
policy and has been a consultant to government
agencies and businesses around the world. In
addition to her academic work, she is a
popular speaker and has been featured in many
media outlets, including The Economist, The
New York Times, The Wall Street Journal, and
Wired.
Legacy Map
Full ViewPublications
Digital Economics
Journal of Economic Literature
2019
Online Display Advertising: Targeting and
Obtrusiveness
Marketing Science
2011
Social Networks, Personalized Advertising,
and Privacy Controls
Journal of Marketing Research
2013
Privacy Regulation and Online Advertising
Management Science
2011
When Does Retargeting Work? Information
Specificity in Online Advertising
Journal of Marketing Research
2013
Algorithmic Bias? An Empirical Study of
Apparent Gender-Based Discrimination in
the Display of STEM Career Ads
Management Science
2019
How Does Popularity Information Affect
Choices? A Field Experiment
Management Science
2011
Privacy Protection and Technology
Diffusion: The Case of Electronic Medical
Records
Management Science
2009
Identifying Formal and Informal Influence
in Technology Adoption with Network
Externalities
Management Science
2008
Modeling social interactions:
Identification, empirical methods and
policy implications
Marketing Letters
2008
The Digital Privacy Paradox: Small Money,
Small Costs, Small Talk
Unknown Venue
2017
Shifts in Privacy Concerns
American Economic Review
2012
The economics of advertising and privacy
International Journal of Industrial
Organization
2012
Active Social Media Management: The Case
of Health Care
Information Systems Research
2013
Privacy Regulation and Market Structure
Journal of Economics & Management
Strategy
2015
Social Distancing, Internet Access and
Inequality
Unknown Venue
2020
Can Health Care Information Technology
Save Babies?
Journal of Political Economy
2011
Search Engine Advertising: Channel
Substitution When Pricing Ads to Context
Management Science
2011
Health information exchange, system size
and information silos
Journal of Health Economics
2014
Growing Two-Sided Networks by Advertising
the User Base: A Field Experiment
Marketing Science
2010
Advertising Bans and the Substitutability
of Online and Offline Advertising
Journal of Marketing Research
2011
Privacy and Innovation
Innovation Policy and the Economy
2012
The Reach and Persuasiveness of Viral
Video Ads
Marketing Science
2015
Heterogeneity and the dynamics of
technology adoption
Quantitative Marketing and
Economics
2011
Government Surveillance and Internet
Search Behavior
SSRN Electronic Journal
2014
Paywalls and the demand for news
Information Economics and Policy
2013
Can Big Data Protect a Firm from
Competition?
SSRN Electronic Journal
2015
How Sales Taxes Affect Customer and Firm
Behavior: The Role of Search on the
Internet
Journal of Marketing Research
2010
Social Advertising
SSRN Electronic Journal
2012
Content aggregation by platforms: The case
of the news media
Journal of Economics & Management
Strategy
2017
Consumer privacy and the future of
data-based innovation and marketing
International Journal of Research in
Marketing
2020
Economic Analysis of the Digital Economy,
by Avi Goldfarb, Shane M. Greenstein and
Catherine E. Tucker (University of Chicago
Press, Chicago, 2015), pp. 497.
Economic Record
2017
Fake News and Advertising on Social Media:
A Study of the Anti-Vaccination Movement
Unknown Venue
2018
Informational Challenges in Omnichannel
Marketing: Remedies and Future Research
Journal of Marketing
2020
The effect of patent litigation and patent
assertion entities on entrepreneurial
activity
Research Policy
2016
Collusion by Algorithm: Does Better Demand
Prediction Facilitate Coordination Between
Sellers?
Management Science
2019
Privacy, Algorithms, and Artificial
Intelligence
The Economics of Artificial
Intelligence
2019
Search Engines and Data Retention:
Implications for Privacy and Antitrust
Unknown Venue
2017
When early adopters don't adopt
Science
2017
How Effective Is Black-box Digital
Consumer Profiling and Audience Delivery?:
Evidence from Field Studies
SSRN Electronic Journal
2018
Patent Trolls and Technology Diffusion
SSRN Electronic Journal
2011
Online advertising, behavioral targeting,
and privacy
Communications of the ACM
2011
Economics, Fairness and Algorithmic Bias
SSRN Electronic Journal
2019
Encryption and the loss of patient data
Journal of Policy Analysis and
Management
2011
Digital Data, Platforms and the Usual
[Antitrust] Suspects: Network Effects,
Switching Costs, Essential Facility
Review of Industrial Organization
2019
Should You Target Early Trend Propagators?
Evidence from Twitter
SSRN Electronic Journal
2014
How Does the Use of Trademarks by
Third-Party Sellers Affect Online Search?
Marketing Science
2012
Privacy Protection, Personalized Medicine,
and Genetic Testing
Management Science
2018
Days on market and home sales
The RAND Journal of Economics
2013
Search Engine Advertising: Channel
Substitution when Pricing Ads to Context
SSRN Electronic Journal
2010
Standardization and the Effectiveness of
Online Advertising
Management Science
2015
Harbingers of Failure
Journal of Marketing Research
2015
Stuck in the Adoption Funnel: The Effect
of Interruptions in the Adoption Process
on Usage
Marketing Science
2011
Electronic Discovery and the Adoption of
Information Technology
Journal of Law, Economics, and
Organization
2012
Conducting Research with
Quasi-Experiments: A Guide for Marketers
SSRN Electronic Journal
2014
SUBSTITUTION BETWEEN OFFLINE AND ONLINE
ADVERTISING MARKETS
Journal of Competition Law and
Economics
2011
Network Stability, Network Externalities,
and Technology Adoption
Advances in Strategic Management
2017
Paying with Money or Effort: Pricing When
Customers Anticipate Hassle
Journal of Marketing Research
2012
Pricing strategies of electronic B2B
marketplaces with two-sided network
externalities
Proceedings of the 7th international
conference on Electronic commerce - ICEC
'05
2005
Privacy and Innovation
Unknown Venue
2011
Digital marketing
Handbook of the Economics of Marketing,
Volume 1
2019
Rejoinder—Implications of “Online
Display Advertising: Targeting and
Obtrusiveness”
Marketing Science
2011
Chloramphenicol
Southern Medical Journal
1986
Social Networks, Personalized Advertising,
and Privacy Controls
SSRN Electronic Journal
2011
Trademarks, Triggers, and Online Search
Journal of Empirical Legal
Studies
2014
Value Added by Activity
OECD Factbook
2010
The Economics of Digitization
Unknown Venue
2013
Conducting Research in Marketing with
Quasi-Experiments
Journal of Marketing
2022
Which Retail Outlets Generate the Most
Physical Interactions?
Unknown Venue
2020
The Early Effects of Coronavirus-Related
Social Distancing Restrictions on Brands
SSRN Electronic Journal
2020
Antitrust and Costless Verification: An
Optimistic and a Pessimistic View of the
Implications of Blockchain Technology
SSRN Electronic Journal
2018
Social Distancing and School Closures:
Documenting Disparity in Internet Access
among School Children
SSRN Electronic Journal
2020
Field experiments
Handbook of Marketing Analytics
Economic and business dimensionsSearch
engine advertising
Communications of the ACM
2008
Blockchain and Identity Persistence
SSRN Electronic Journal
2019
Guns, Privacy, and Crime
Unknown Venue
2022
How Does Pharmaceutical Advertising Affect
Consumer Search?
SSRN Electronic Journal
2011
The Impact of Online Surveillance on
Behavior
The Cambridge Handbook of Surveillance
Law
Does IT Lead to More Equal Treatment? An
Empirical Study of the Effect of
Smartphone Use on Customer Complaint
Resolution
SSRN Electronic Journal
2017
How Do Platform Participants Respond to an
Unfair Rating? An Analysis of a
Ride-Sharing Platform Using a
Quasi-Experiment
SSRN Electronic Journal
2017
Introduction
Economic Analysis of the Digital
Economy
2015
Privacy and the Internet
Handbook of Media Economics
2015
Product Quality and Performance in the
Internet Age: Evidence from
Creationist-Friendly Curriculum
Journal of Marketing Research
2020
The Surprising Breadth of Harbingers of
Failure
Journal of Marketing Research
2019
Frontiers of Health Policy: Digital Data
and Personalized Medicine
Innovation Policy and the Economy
2017
Digital Data, Platforms and the Usual
[Antitrust] Suspects: Network Effects,
Switching Costs, Essential Facility
SSRN Electronic Journal
2019
What blockchain can and can’t do:
Applications to marketing and privacy
International Journal of Research in
Marketing
2022
Apparent Algorithmic Bias and Algorithmic
Learning
SSRN Electronic Journal
2020
Digital Economics
Unknown Venue
2017
Call for Papers—Management Science
Special Issue on the Human-Algorithm
Connection
Management Science
2022
The Drivers and Virality of Hate Speech
Online
SSRN Electronic Journal
2021
Blockchain and Identity Persistence
Cryptoassets
2019
Broadband Internet Access: A Double-Edged
Sword for K-12 Education?
SSRN Electronic Journal
2018
Privacy Regulation and Barriers to Public
Health
Management Science
2023
Education
Stanford University
PhD, Economics / 2005
Stanford, California, United States
of America
University of Oxford
BA, Politics, Philosophy and Economics / 1999
Oxford
Experience
MIT
Professor / 2011 — Present
Links & Social Media
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