Bio: Birnur Aral is a prominent figure in the consumer products industry, with over 20 years of experience. She has notably led the Beauty, Health, and Sustainability Lab at Good Housekeeping Institute, overseeing studies in diverse categories. Birnur's work has profoundly influenced Good Housekeeping's audience, engaging over 50 million readers monthly with insightful reviews and content. Her keen eye for quality has been pivotal in the evaluation process for the Good Housekeeping Seal, a symbol of consumer trust in various categories, including cosmetics, OTC drugs, health remedies, and supplements. As a principal organizer of Good Housekeeping’s Raise the Green Bar Sustainability summits, Birnur introduced and managed the brand's Sustainable Innovation Awards. Her academic background comprises a BS in Chemical Engineering from Bogazici University, advanced degrees from Stevens Institute of Technology, and a post-graduate certificate in Sustainability Analytics from Columbia University. Recently, Birnur returned to Stevens Institute of Technology as a part-time researcher while starting her consultancy to assist brands in achieving sustainable growth and earning consumer trust with her vast experience and commitment to sustainability. In addition to her professional achievements, Birnur has contributed as a juror on award panels, moderated panels in the beauty industry, and mentored young entrepreneurs and graduate students. Her research has resulted in scientific publications and patented personal care innovations. Residing in West New York, NJ, Birnur is a proud mother of two daughters, balancing her professional pursuits with a rich family life. Areas of Expertise: **AREAS OF EXPERTISE**
Sustainability \| Value Chain Analysis \| Life Cycle Thinking \| Materiality Assessment \| ESG Reporting \| Research \| Polymer Processing \| Rheology \| Materials Science \| Leadership \| Building Trust \| Leading with Vision and Integrity \| Critical and Creative Thinker \| Marketing Claim Savvy \| Digital Content \| Search Engine Optimization \| E\-Commerce \| Communication \| Team Building \| Talent Development\, Management\, and Retention \| Stakeholder Management Cross Functional Collaboration \| Brand Partnerships \| Strategic Business Alliances \| Engagement \| Media Relations

List of Publications: B. Aral and D. M. Kalyon, "Viscoelastic Material Functions of Noncolloidal Suspensions with Spherical Particles," J. Rheology, 41, (3), 599-620 (1997). B. Aral and D. M. Kalyon, "Rheology and Extrudability of Very Concentrated Suspensions: Effects of Vacuum Imposition," Plast. and Rubber Comp. Proc. and Applications, 24, 201-210 (1995). B. Aral and D. M. Kalyon, "Effects of Temperature and Surface Roughness on Time-Dependent Development of Wall Slip in Torsional Flow of Concentrated Suspensions," J. Rheol., 38 (4), 957-972 (1994). D. Kalyon, P. Yaras, B. Aral and U. Yilmazer, "Rheological Behavior of Concentrated Suspensions: A Solid Rocket Fuel Simulant," J. Rheology, 37, 35-53 (1993). D. M. Kalyon, R. Yazici, C. Jacob, B. Aral and S. W. Sinton, "Effects of Air Entrainment on the Rheology of Concentrated Suspensions during Con\_nuous Processing," Polym. Eng. Sci., 31, 1386-1392 (1991).

Birnur Aral

Dynamic director and lifelong learner with expertise in consumer products, media, and sustainability. Purposeful leader, aligning stakeholders to achieve success through innovation and pursuit of environmental, human, and economic sustainability.

About

Bio: Birnur Aral is a prominent figure in the consumer products industry, with over 20 years of experience. She has notably led the Beauty, Health, and Sustainability Lab at Good Housekeeping Institute, overseeing studies in diverse categories. Birnur's work has profoundly influenced Good Housekeeping's audience, engaging over 50 million readers monthly with insightful reviews and content. Her keen eye for quality has been pivotal in the evaluation process for the Good Housekeeping Seal, a symbol of consumer trust in various categories, including cosmetics, OTC drugs, health remedies, and supplements. As a principal organizer of Good Housekeeping’s Raise the Green Bar Sustainability summits, Birnur introduced and managed the brand's Sustainable Innovation Awards. Her academic background comprises a BS in Chemical Engineering from Bogazici University, advanced degrees from Stevens Institute of Technology, and a post-graduate certificate in Sustainability Analytics from Columbia University. Recently, Birnur returned to Stevens Institute of Technology as a part-time researcher while starting her consultancy to assist brands in achieving sustainable growth and earning consumer trust with her vast experience and commitment to sustainability. In addition to her professional achievements, Birnur has contributed as a juror on award panels, moderated panels in the beauty industry, and mentored young entrepreneurs and graduate students. Her research has resulted in scientific publications and patented personal care innovations. Residing in West New York, NJ, Birnur is a proud mother of two daughters, balancing her professional pursuits with a rich family life. Areas of Expertise: **AREAS OF EXPERTISE** <br> Sustainability \| Value Chain Analysis \| Life Cycle Thinking \| Materiality Assessment \| ESG Reporting \| Research \| Polymer Processing \| Rheology \| Materials Science \| Leadership \| Building Trust \| Leading with Vision and Integrity \| Critical and Creative Thinker \| Marketing Claim Savvy \| Digital Content \| Search Engine Optimization \| E\-Commerce \| Communication \| Team Building \| Talent Development\, Management\, and Retention \| Stakeholder Management Cross Functional Collaboration \| Brand Partnerships \| Strategic Business Alliances \| Engagement \| Media Relations <br> <br> List of Publications: B. Aral and D. M. Kalyon, "Viscoelastic Material Functions of Noncolloidal Suspensions with Spherical Particles," J. Rheology, 41, (3), 599-620 (1997). B. Aral and D. M. Kalyon, "Rheology and Extrudability of Very Concentrated Suspensions: Effects of Vacuum Imposition," Plast. and Rubber Comp. Proc. and Applications, 24, 201-210 (1995). B. Aral and D. M. Kalyon, "Effects of Temperature and Surface Roughness on Time-Dependent Development of Wall Slip in Torsional Flow of Concentrated Suspensions," J. Rheol., 38 (4), 957-972 (1994). D. Kalyon, P. Yaras, B. Aral and U. Yilmazer, "Rheological Behavior of Concentrated Suspensions: A Solid Rocket Fuel Simulant," J. Rheology, 37, 35-53 (1993). D. M. Kalyon, R. Yazici, C. Jacob, B. Aral and S. W. Sinton, "Effects of Air Entrainment on the Rheology of Concentrated Suspensions during Con\_nuous Processing," Polym. Eng. Sci., 31, 1386-1392 (1991).

Education

Stevens Institute of Technology

Ph.D., Chemcial Engineering / May, 1996

Hoboken, New Jersey, United States of America

Stevens Institute of Technology

M.Eng., Chemical Engineering / May, 1990

Hoboken, New Jersey, United States of America

Boğaziçi University

B.S., Chemical Engineering / July, 1986

Istanbul

Columbia University

Post Graduate Certificate, Sustainability Analytics / May, 2021

New York, New York, United States of America

Experience

Good Houskeeping Institute

Executive Director - Beauty, Health, and Sustainability / September, 2007 — December, 2023

Led a group of chemists, product analysts, and content creators to generate trusted product reviews and provide service to a 60+ million monthly audience. Oversaw testing of consumer products, evaluating performance, marketing claims, ease of use and safety for editorial coverage in Hearst's print and digital outlets. Evaluated products for Good Housekeeping Seal and Green Good Housekeeping Seal licensing programs which contributed several million dollars to the annual bottom line. Authored digital content on science and myths behind beauty products and served as expert reviewer of digital content for other product categories. Assisted in development of the Green Good Housekeeping Seal. Championed formation of sustainability-focused employee group within the magazines division. Conceived and managed the brand's annual Sustainable Innovation Awards, which helps consumers make more sustainable lifestyle choices. Acted as key organizer and co-host for annual Raise the Green Bar summits.

Stevens Institute of Technology

Senior Research Associate, Department of Chemical Engineering and Materials Science / February, 2024 — Present

This is a part-time role were I am partnering on projects in areas including synthesis reactions, crystallization, and data analysis.

Aral-Nehrozoglu Advisory LLC

Founder / 2024 — Present

Our advisory stands at the forefront of consumer products, with a specialized focus on cosmetics and personal care. We distinguish ourselves with a holistic blend of expertise in research, sustainability, and brand recognition. This multifaceted approach ensures not only groundbreaking product innovation but also a profound commitment to environmental stewardship and strategic brand elevation. Our team excels across the full spectrum of product development —encompassing technical, clinical, consumer insights, claims substantiation, regulatory compliance. Leveraging our deep connections within leading media outlets, we champion quality-driven brands, spotlighting their unique stories and achievements to enhance visibility and market impact.

Takasago International

Manager, Fragrance Applications / February, 2006 — June, 2007

Led both the fine fragrance and stability laboratories, incorporating fragrance oils developed by perfumery into various cosmetic product bases ranging from lotions to candles and ensuring the stability of the formulations. Spearheaded formulation effort to demonstrate efficacy of company's sensate agents in lotion formula bases so clients could incorporate into existing formulation chassis. Performed comprehensive stability study to document fragrance raw material and colorant interactions to instill a scientific approach and predictability in designing fragrance compositions.

Unilever North America

Research Scientist / June, 1998 — 2006

Established proof-of-principle of benefit oil and fragrance deposition on skin from personal wash formulations that increased fragrance longevity on skin. Developed technical measurements that correlate with consumer sensory perception of cleansing formulas as a means of decreasing the need for conducting consumer studies and saving time and monetary resources. Formulated novel bar formulations with anti-aging skin benefits using bench-top and pilot-scale processors. Coordinated external project to develop novel soap bar finishing process.

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