Bob Heere

Full Professor & Director of Sports Management

Research Expertise

sport management
Organizational Behavior and Human Resource Management
Physical Therapy, Sports Therapy and Rehabilitation
Orthopedics and Sports Medicine
Marketing
Management Science and Operations Research
Strategy and Management
Tourism, Leisure and Hospitality Management
Business and International Management
Law
Economics and Econometrics
Finance
Sociology and Political Science
Cultural Studies
Social Psychology
Nephrology
Developmental and Educational Psychology
Pediatrics, Perinatology and Child Health
Education

About

Dr. Robert “Bob” Heere is a leading international expert in Sport Management with over 15 years of experience in the field. His academic expertise includes a PhD in Sport Management from Florida State University, an MA in International Affairs from the University of Amsterdam, and coursework in Sport Marketing and Law, Financial Management, and Sociology of Sport at the American University of Paris. Dr. Heere is a Full Professor and Director of Sports Management at University of North Texas. During his time at North Texas, he has helped build one of the most successful sport management programs, which has developed into an internationally known institution. Through this, he has published numerous articles in leading sport journals and has presented at numerous international conferences. He is an active member of a variety of professional sport-related organizations, such as the National Association for Sport & Physical Education (NASPE), North American Society for Sport Management (NASSM), and European Association for Sport Management (EASM). In addition, he has taught sport classes at the undergraduate, graduate, and doctoral levels at multiple universities. Furthermore, he has provided sport management consulting for various organizations and sporting events. Dr. Heere is well-respected by his colleagues and his current and former students. He is committed to the development of the sport industry and the ever-evolving sport industry landscape.

Legacy Map

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Publications

Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity
Journal of Sport Management
2007
Stepping Outside the Lines: Developing a Multi-dimensional Team Identity Scale Based on Social Identity Theory
Sport Management Review
2007
Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself
Journal of Sport Management
2015
Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory
Journal of Marketing Theory and Practice
2011
Embracing the sportification of society: Defining e-sports through a polymorphic view on sport
Sport Management Review
2018
Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty
Journal of Sport Management
2008
Identity crisis: a theoretical analysis of ‘team identification’ research
European Sport Management Quarterly
2017
The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa
European Sport Management Quarterly
2013
Sport Fans and Their Behavior in Fan Communities
Sports Management and Sports Humanities
2015
New Sport Teams and the Development of Brand Community
European Sport Management Quarterly
2011
Do Charity Sport Events Function as “Brandfests” in the Development of Brand Community?
Journal of Sport Management
2013
Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing
Sport Management Review
2011
New Team, New Fans: A Longitudinal Examination of Team Identification as a Driver of University Identification
Journal of Sport Management
2016
Explaining attendance through the brand community triad: Integrating network theory and team identification
Sport Management Review
2018
Evaluating a Socially Responsible Employment Program: Beneficiary Impacts and Stakeholder Perceptions
Journal of Business Ethics
2015
Decentring US sports diplomacy
Sport and diplomacy
2018
The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team
European Sport Management Quarterly
2016
Managerial perceptions of factors affecting the design and delivery of sport for health programs for refugee populations
Sport Management Review
2019
Consumers’ Behavioral Intentions Toward Self-Service Technology in the Emerging Markets
Journal of Global Marketing
2012
The Impact of World Cup 2002 on the Bilateral Relationship Between South Korea and Japan
Journal of Sport Management
2012
Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior
Sport Marketing Quarterly
2018
Sport team emotion: Conceptualization, scale development and validation
Sport Management Review
2018
Team Identity Theory 1
Routledge Handbook of Theory in Sport Management
2015
Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World
Journal of Sport Management
2019
Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team
Journal of Sport Management
2020
Effects of Brand Congruity and Game Difficulty on Gamers’ Response to Advertising in Sport Video Games
Journal of Sport Management
2017
BOCOG's road to success: predictors of commitment to organizational success among Beijing Olympic employees
European Sport Management Quarterly
2012
Media effect on resident attitudes toward an Olympic bid
Tourism Management Perspectives
2019
Sunday afternoon social capital: an ethnographic study of the Southern City Jets Club
European Sport Management Quarterly
2018
Predicting Fan Behavior Through Egocentric Network Analysis: Examining Season-Ticket Holder Renewal
Journal of Sport Management
2020
Communal Brand Associations as Drivers of Team Identity and Consumer Behavior
Journal of Global Sport Management
2018
The Paradox of CSR Measurement
Routledge Handbook of Sport and Corporate Social Responsibility
Front Porch, Small House: A Longitudinal Study of Team and University Identification Among Incoming Students at a Division III University
Journal of Intercollegiate Sport
2017
Social capital within sport participation systems: a multi-national inquiry
International Journal of Sport Management and Marketing
2012
Moving Beyond Sex: Measuring Gender Identity in Telephone Surveys
Survey Practice
2020
The battle for the bid: Chicago 2016, No Games Chicago, and the lessons to be learned
Sport Management Review
2016
The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community
Journal of the Music and Entertainment Industry Educators Association
2015
The Influence of Perception on Student-Athletes’ Motivation and Relationship with Coaches — Student-Athlete’s Perception
Journal of Interpersonal Relations, Intergroup Relations and Identity
2017
Children’s game-day experiences and effects of community groups
Sport, Business and Management: An International Journal
2018
The Initial Intentions for Social Leveraging of a Mega Sport Event Among Stakeholders of a Newly Formed Interorganizational Relationship
Journal of Sport Management
2020
The South Africa World Cup: The Ability of Small and Medium Firms to Profit from Increased Tourism Surrounding Mega-Events
Tourism Analysis
2015
“I’m a completely different person now”: Extraordinary experiences and personal transformations in sport
Sport Management Review
2020
What's in a Name? A Case Study of NBA Basketball in Charlotte
Sport Marketing Quarterly
2018
The British Olympic football team
International Journal of Sports Marketing and Sponsorship
2018
The Loud Crowd: Using Vocal Responses to Understand the Emotional Experiences of Spectators
Journal of Applied Sport Management
2018
Are Sport Management Doctoral Programs Meeting the Needs of the Faculty Job Market? Observations for Today and the Future
Journal of Sport Management
2004
Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions
Journal of Applied Sport Management
2018
Looking beyond performance: understanding service quality through the importance-performance analysis
Sport Management Review
2022
The price of success: Equal Pay and the US Women’s National Soccer Team
Soccer & Society
2021
Tensions and opportunities in researching social change in sport management
Sport Management Review
2021
Preparing Students for Careers in the Rural Music Classroom
College Music Symposium
2016
A distance-running event and life satisfaction: The mediating roles of involvement
Sport Management Review
2016
Leveraging Sport Events
Routledge Handbook of Sport Policy
Kids Speak: Preferred Parental Behavior at Youth Sport Events
Research Quarterly for Exercise and Sport
2011
Child Maltreatment, Autonomic Nervous System Responsivity, and Psychopathology: Current State of the Literature and Future Directions
Child Maltreatment
2019
Sports and Community on Campus: Constructing a Sports Experience That Matters
Journal of College Student Development
2013
Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification
Sport Marketing Quarterly
2019
Rugby league football
How Football Began
2018
Sport event sponsorship management from the sponsee’s perspective
Sport Management Review
2020

Education

Florida State University

PhD, Sport Management / 2005

Tallahassee, Florida, United States of America

University of Amsterdam

MA, International Affairs / 2001

Amsterdam

Experience

University of North Texas

Full Professor & Director of Sports Management / 2018Present

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