Travis Oh, PhD earned his doctoral degree in marketing with a focus on consumer behavior at Columbia University. His research primarily examines the underlying psychological processes and meanings of consumption experiences, with a focus on conceptualizing and investigating *fun* in people's lives. Prior to completing his PhD, Travis worked extensively as a market research analyst, involved in product development, pricing and promotions, and sales team management. ​ Travis specializes in consumer survey research, depth interviews & focus groups, and statistical analysis of survey data. As the founder of Apex Solution Consulting Inc., Travis has helped hundreds of small to large businesses make informed decisions based on primary research data. With many clients who are themselves consultants and professionals, Travis has a reputation as a "consultant for consultants."