Senior Consultant / February, 2023 — Present

Executive Consultant to companies regarding Category Management, Insights and Retail/Sales Strategy initiatives.

Vice President of Category Leadership - PepsiCo / February, 2015 — December, 2022

Created and led the Category Management function for PepsiCo in the U.S. • Created first full portfolio PepsiCo Category Management function in the U.S. as founding member of the PepsiCo Demand Accelerator team which centralized Category Management, Space Planning, Shopper Insights and Shopper Marketing into one entity for all of PepsiCo. Team/Concept was then adopted globally across all of PepsiCo. • Transformed the category management function to a leading-edge shopper centric growth consultant model by leveraging advanced analytic capabilities and offshore resources to accelerate our partnerships with our customers. • Led PepsiCo Kantar rankings from #3 ranked category management team in the U.S to number #1. • PepsiCo Category Management team has been ranked #1 in Kanter for seven straight years and achieved its highest score in 2022. • Created a highly successful talent development agenda that included campus recruiting, intern program and an agile training curriculum.

Vice President of Category Management - PepsiCo Beverages / March, 2010 — February, 2015

Created and led the Category Management team for PepsiCo Beverage in the U.S. • Created first PepsiCo Beverages Category Management team in the U.S. by integrating 4 separate category management teams into one. • Transformed the category management team by investing and elevating our shopper insights knowledge/capabilities. • Helped lead PepsiCo Kantar rankings from #5 ranked category management team in the U.S. to #3.

Sr Director of Sales Strategy / August, 2006 — March, 2010

Led retail, channel, and sales strategy for Pepsi beverages in North America. • Created and led the Annual Retail Execution Plan for Pepsi Beverages. • Created the long-term retail/sales strategic plan for Pepsi Beverages. • Co-created and managed the PepsiCo Joint Business Planning processed used with our customers. • Transformed the function by integrating shopper insights into all aspects of the planning process thus creating new innovative solutions in the marketplace.

Sr Director of Category Management - Kroger Team / March, 2003 — June, 2006

Created and led the first fully integrated PepsiCo Category Management team for Kroger. • Created and led the first fully integrated PepsiCo Category Management Team dedicated to Kroger. • Selected by Kroger as one of four manufacturers to lead the adoption/integration of the new dunnhumby shopper data platform across Kroger HQ and their divisions. • Transformed the entire Kroger PepsiCo Customer Management team with full adoption/immersion of the dunnhumby shopper data set leading to unprecedented PepsiCo/Kroger growth

Director of Category Management / March, 2001 — March, 2003

Category Manager / June, 1999 — March, 2001