Ludovica Cesareo

Assistant Professor of Marketing, Lehigh University

Research Expertise

Marketing

Emotions

Luxury

Counterfeiting

Aesthetics

Moral decision-making

Human-Computer Interaction

Tourism, Leisure and Hospitality Management

Geography, Planning and Development

Business and International Management

Economics and Econometrics

Applied Psychology

Strategy and Management

Management Information Systems

Information Systems and Management

Computer Science Applications

Management Science and Operations Research

Communication

Organizational Behavior and Human Resource Management

Visual Arts and Performing Arts

Cultural Studies

About

Marketing, Consumer Behavior, Luxury Goods, Counterfeits, Branding, Emotions

Legacy Map

Publications

Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!

Computers in Human Behavior

Consumers’ attitude and behavior towards online music piracy and subscription-based services

Journal of Consumer Marketing

Destination image differences between first-time and return visitors: An exploratory study on the city of Rome

Tourism and Hospitality Research

United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits

Business Horizons

The Complexity of the Counterfeiting and Piracy Phenomena: A 1980–2015 Literature Review

Counterfeiting and Piracy

Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz

Journal of the Association for Consumer Research

Resolving the jeopardies of consumer demand: Revisiting demarketing concepts

Business Horizons

Film marketing opportunities for the well-known tourist destination

Place Branding and Public Diplomacy

Piracy in cyber space: consumer complicity, pirates and enterprise enforcement

Enterprise Information Systems

No al falso! Un'indagine esplorativa sulle strategie anti-contraffazione delle fashion firms

MERCATI E COMPETITIVITÀ

Fake and pirated: do consumers care?

Journal of Business Strategy

Counterfeiting luxury goods

Handbook of Research on Counterfeiting and Illicit Trade

Analysis of anti-counterfeiting tactics to diffuse consumer demand

Handbook of Research on Counterfeiting and Illicit Trade

Pirate or subscriber? An exploratory study on Italian consumers’ music habits

Sinergie Italian Journal of Management

Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework

International Journal of Advertising

Understanding the (unexpected) consequences of unexpected recognition

Journal of Economic Behavior & Organization

Antecedents and Anti-Counterfeiting Tactics That Influence Consumer Complicity

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk

Luxury Marketing

Reimagining the Luxury Department Store: Investigating the Millennial Luxury Consumer and the Luxury Department Store from a Systems Perspective

Ugly Science Pays Off

Scientific American

It Is Counterfeits that Consumers Love!? Exploring the Phenomenon in the Digital Environment

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Fashion Firms and Counterfeiting: Causes and Actions

Italy in a European Context

Gruppo Italiano di Geologia Strutturale - GIGS Convegno Annuale

“I know I am posing”… Feeling the Pose in Post-war Fashion Modeling

Discussion, Managerial Implications, Current and Future Research

Counterfeiting and Piracy

The Role of Gender in Co-branding Strategies of Hi-Tech Brands and Luxury

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

INTERPLAY OF THE DRIVERS AND DETERRENTS OF LEISURE COUNTERFEIT PURCHASE INTENTIONS

Journal of Business Economics and Management

Il dialogo come strumento di emancipazione

MINORIGIUSTIZIA

Company Competitiveness Analysis

Market-Driven Management

The Innovation Culture

From a Market Economy to a Finance Economy

Hideous but worth it: Distinctive ugliness as a signal of luxury

Journal of the Academy of Marketing Science

Education

Sapienza University of Rome

Experience

Lehigh University

Professor of Marketing / 2018 — Present

The Wharton School, University of Pennsylvania

Postdoctoral Research Fellow / 2015 — 2018

Links & Social Media

Research Web Site

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