Tim Stickney

21 years of RDD experience at Dyson. +290 registered design & utility patents across vacuum cleaners, fans and new categories

About

• +22 years across RDD, including 12 years on innovation and a secondment in South East Asia • SAFe PO/PM and Leading SAFe trained • First class BSc (Hons) degree • Consistent High Performer in every role held • Consistently met ambitious time/spec/cost targets (DC46, V6, V7 delivered within 3 years) • Solving problems, using data & technology to educate, and designing fun experiences • Road-mapped expansion around a platform of core technology that delivered 60m sales dominance within cordless vacuums • Tedx Talk on Dyson’s ‘Wrong Thinking’ • +290 registered design & utility patents across vacuum cleaners, fans and new categories • Dyson firsts, include: 1st stick-vac, 1st robot, 1st 2 tier radial cyclone, 1st plastic telescope • Defined the vision & strategy of new category growth and gained backing of James Dyson & Exec

Education

Loughborough University

BSc (Hons) Industrial Design and Technology, Industrial and Product Design / December, 2003

Lancing College

A-levels, Mathematics / Physics / Design & Technology / December, 1999

Experience

Jules stories

Co-Founder and CTO / April, 2026 — Present

End-to-end ownership of hardware delivery + leadership across software delivery and operational execution. Physical Product - Mobile App - AI Model - Firmware - Packaging

Ex-Dyson

Product Design and Engineering Director / August, 2024 — Present

Seed Product Design Ltd

Director / August, 2024 — Present

Physical product industrial design, design engineering, UX, product strategy, and IP generation. Working with both start-ups and established brands.

Dyson

Connectivity Product Director / September, 2022 — August, 2024

Creative leadership of MyDyson app. Defining and championing a world-class connectivity strategy to drive downloads, active users, and revenue. Ownership of Dyson’s Connectivity Range Plan and roadmap across physical connected products and app-only features. Leading a senior team of Product Mangers to innovate new features at pace and manage portfolio priority across +70 projects.

Director of New Product Innovation and Operations / February, 2021 — September, 2022

Drove productivity and growth, enabling a flat, product-led structure of 350 people. Responsible for Dyson’s Product portfolio Range Plan, tied closely with technology and sustainability. Coaching our design and product leader talent pool. Set out a global growth plan and focused recruitment to hire 99 roles within 6m.

Head of Design & Product Experience / September, 2018 — February, 2021

Had oversight of every Dyson project, championing our users in shaping products to offer the best experience. Created a working model to unite teams, build trust and clarify roles. Recruited, managed & developed multiple direct teams of up to 40.

Head of New Product Innovation / March, 2015 — August, 2018

Applied passion & resilience to create new category opportunities, founded on better & different technology. Road-mapped technology & category portfolios to leverage strong-suits and stay ahead, utilising these to inspire cross functional development teams.

Design Manager / February, 2011 — February, 2015

Proud to establish Dyson’s disruptive stick-vac, DC35, building category with V6/7/8 to match full-size performance (+60m sold, +200 competitors). Unlocked a step-change in technology by designing 2 tier radial cyclones to be mass-produced (DC46, V6) and creating a design guide for future projects. Forged final-stage collaboration with SW & HW electronics to solve conflicts that risked the launch of our first robot vacuum 360eye.

Senior Design Engineer / January, 2007 — January, 2011

Transferred DC22 & DC23 to SEA and took into production, leading development of novel plastic telescopic wand.

Transferred DC22 & DC23 to SEA and took into production, leading development of novel plastic telescopic wand. / August, 2003 — December, 2006

Design Engineer / August, 2003 — December, 2006

Bosch Global Software Technologies

Development Engineer / July, 2001 — August, 2002

Garden Tools division. Industrial placement year, gaining experience developing Hedge-cutters, Line-trimmers and battery products. My placement benefited from both the engineering office and manufacturing facility being on the same site, I worked on improvements to production, troubleshooting warranty return issues, performance testing of cordless product concepts and competitor analysis. Responsibilities included documenting design testing and a field test assessment in the Portugal.

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