Perri Richman is a corporate strategist and ESG professional blending leadership at complex global public corporations with advisory of private placement companies to further ESG principles, exceptional leadership and winning innovation. Perri works closely with public and private companies to assess brand, leadership and ESG health, and is often engaged pre-IPO or when considering an acquisition. She serves as a fractional Chief Sustainability Officer (CSO) and Chief Marketing Officer (CMO) for life sciences, biotechnology, industrial, consumer products and private equity (PE) portfolio companies. She fuels company growth and stakeholder engagement by building ESG into operating models and supplementing with strategic brand development or repositioning, and data-driven and outcome metric strategies to avoid greenwashing. As a behavioral psychologist whose field of research and study is impression management, Perri is adept at framing investor and customer buying behaviors and motivations and maximizing ESG, human capital and marketing investments to create resilient businesses. Perri is an innovator and entrepreneur, successfully developing, marketing and licensing her intellectual property in human-centered branding (contribution of people to a company’s brand, reputation and market value) and ESG (choice methodologies and maturity pathing for private companies). With a co-founder, Perri has launched technology platform, JASPY bringing intelligence and productivity to private placement investing and innovation. Previously, Perri led corporate marketing, communications and ESG positioning efforts for industrial technology giants, Ingersoll Rand, Trane Technologies and American Standard, and consulted prior with B2B and B2C blue chip public companies. She led change, financial and brand communications for 100+ M&A transactions and integrations, and commercialized 300+ technology and service innovations, and award-winning ESG work.   Perri invests, advises and serves on the Boards of women, minority-owned and social impact growth companies and participates on non-profit Boards centered on entrepreneurship and economic development including Accendus, Empower the Village and the Center for Urban Entrepreneurship and Economic Development. She advises pharmaceutical and biotechnology companies on their ESG journeys, and also serves as the fund administrator for the Black and Latino Investment Fund of New Jersey.   Perri earned a bachelor’s degree in journalism from New York University and a master’s degree in industrial / organizational psychology from the University of Hartford\. She speaks regularly about entrepreneurship\, ESG for private placement companies\, and human\-centered branding\. Perri is a certified executive coach\, change leadership professional\, and reputation and crisis manager with advanced credentials in social impact design thinking and impact investing\. \|