Liz Walsh

Atlanta , Georgia, United States of America

About

Liz Walsh enjoyed building new ventures for one of the largest privately held companies in the U.S., Koch Industries, with over $125B in annual revenue. Liz specializes in Customer Experience and Innovation. At Georgia-Pacific, she framed the business case for ventures with $500M-$1B potential and collaborated with diverse teams to commercialize transformational products, services and marketplaces. Liz's expertise is in customer discovery, market validation, agile experimentation, and building go-to market strategies. Global experience in a broad range of industries: CPG, Manufacturing, Sustainability, E-Commerce, Forestry, Plastics, Food and Beverage, Agriculture, Healthcare and FinTech.

Education

James Madison University

B.A., Insights and Innovation / December, 1999

Harrisonburg, Virginia, United States of America

Experience

Georgia Pacific

Director of Customer Experience / June, 2023 — June, 2024

Director, Voice of Customer 2023 to 2024 • Led foundational research to identify Packaging’s overarching CX strategy and informed the advancement of the CX capability. • Launched first Net Promoter Score (NPS) survey to benchmark and continuously monitor customer loyalty. • Built CX strategy and prioritized CX focus areas, high impact bets, and alignment to overall commercial strategy. • Prioritized CX bets anticipated to yield $20M in cost savings in 2024 for the commercial business. • Defined experimentation plans for most critical CX opportunity areas, assembled teams, and identified experimentation project leads. • Established a regular cadence of executive leadership updates to ensure that CX strategy is a shared vision and internalized across the organization.

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