Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry. As a T1 partner, he has led numerous projects with brands and properties, with a client list that includes PepsiCo, Nike, Shell, Esso, Canadian Paralympic Committee, Ottawa Sports and Entertainment Group, Canadian Olympic Committee, Mondelez, Kids Help Phone, Nissan, Hockey Canada, BMO, Dairy Farmers of Canada, USports, Canadian Center for Ethics in Sport, Canadian Hockey League, and many more. He co-founded and has led the Canadian Sponsorship Landscape study, now in its 19th edition and was co-lead on Canada’s Most Valuable Property Study in 2014, 2016, and 2018. Dr. O’Reilly is also a sought after academic and is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has authored or co-authored 22 books, 15 case studies in the Harvard/Stanford series, and more than 165 peer-reviewed journal articles. In 2018, while at the Lang School of Business & Economics at the University of Guelph, he founded the International Institute for Sport Business & Leadership, a think-tank devoted to improving the sport business globally. From 2014 to 2018, he held the Richard P. and Joan S. Fox Professor of Business and was Chair of the Department of Sports Administration at Ohio University’s College of Business. He has also taught at the University of Ottawa, Syracuse University, Stanford University, Laurentian University, Ryerson University, Athabasca University, Bayreuth University, and the Russian International Olympic University. A certified CPA, O’Reilly holds a Ph.D. in management from Carleton University, an MBA and master’s in sports administration from the University of Ottawa, a master’s in global affairs from Arizona State University, and a bachelor’s in kinesiology from the University of Waterloo.