Fally Masambuka-Kanchewa

Science communication expert with focus on examining factors influencing public acceptance of scientific innovations and technologies

About

I am a science communication expert with over fifteen years of experience working in agricultural communication. My research focuses on amplifying voices of stakeholder to promote success planning, implementation, and evaluation of agricultural programs, activities and policies. Specifically I study factors that influence public acceptance of scientific innovations by examine the role of affective trust.

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Publications

Assessing food systems funders’ use of data and evidence to make funding decisions

Journal of Agriculture, Food Systems, and Community Development

2023

Exploring differences in communication behaviors between organic and conventional farmers

Journal of Agriculture, Food Systems, and Community Development

2021

Impact of Agricultural Communication Interventions on Improving Agricultural Productivity in Malawi

Journal of International Agricultural and Extension Education

2020

Education

The Ohio State University

Doctorate / May, 2019

Columbus

Purdue University

Masters , Youth Leadership and Extension / May, 2013

West Lafayette, Indiana, United States of America

Experience

Iowa State University

Assistant Professor / August, 2021 — Present

University of Georgia

Postdoctoral Associate / September, 2019 — July, 2021

The Ohio State University

Research Assistant / May, 2019 — July, 2019

Ministry of Agriculture

Chief communication officer / October, 2014 — January, 2016

Coordinating implementation of agricultural communication programs and activities in Malawi

Ministry of Agriculture

Communication officer / September, 2009 — September, 2014

Development and dissemination of various communication materials

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