Jeff Radighieri, Ph.D.

PhD in Marketing with an emphasis on branding. Dissertation is on ingredient branding. Published in areas of branding, marketing communications, and product recalls.

Dallas, Texas, United States of America

Research Expertise

co-branding

branding

marketing communications

strategic planning

marketing

About

* Strong interpersonal and presentation skills * Ability to manage multiple, diverse projects simultaneously * Marketing professor with 15+ years experience in teaching, research, and managing work teams and committees * Skilled communicator and manager with the ability to guide diverse teams * Analytical thinker with the ability to find creative solutions to complex problems * Able to manage multiple, disparate projects, delegate duties, and task switch as needed

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Publications

Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Marketing Letters

2013

The impact of source effects and message valence on word of mouth retransmission

International Journal of Market Research

2014

Customer Revenge and Avoidance Questionnaire

PsycTESTS Dataset

2009

Spillover effect in supplier related product recall: the impact of supplier COO on product evaluations

Journal of Marketing Theory and Practice

2020

Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance

Journal of Promotion Management

2021

Sustainable values and willingness to pay: an analysis of an analytical technique

J. for Global Business Advancement

2021

Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions Under Recall Circumstances: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value

2017

Apec’s evolving role as a regional economic agreement

Managerial Finance

2000

Value integration effects on evaluations of retro brands

Journal of Business Research

2017

WHEN FAMILIES FAIL

Advances in Nursing Science

2008

APEC Organization

Economic Regionalization in the Asia-pacific

1999

Education

Washington State University

Marketing, Branding / May, 2010

Pullman, Washington, United States of America

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