Dan Baack

Professor at the University of Denver

Denver, Colorado, United States of America

Research Expertise

Information processing
culture
and international marketing
Marketing
Communication
Business and International Management
Computer Networks and Communications
Computer Science Applications
Management of Technology and Innovation
Strategy and Management
Finance
Economics and Econometrics
Sociology and Political Science
Applied Psychology
Developmental and Educational Psychology
Social Psychology
Education
Information Systems and Management
Information Systems
Management Information Systems
Pharmacology (medical)
Law

About

Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

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Publications

RECALL AND PERSUASION: Does Creative Advertising Matter?
Journal of Advertising
2005
Culture and web communications
Journal of Business Research
2007
Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
Journal of Advertising
2008
Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites
Journal of Computer-Mediated Communication
2006
Adaptation of cultural content: evidence from B2C e‐commerce firms
European Journal of Marketing
2005
Strategic brand association maps: developing brand insight
Journal of Product & Brand Management
2011
The difficulties in using a cost leadership strategy in emerging markets
International Journal of Emerging Markets
2008
Advertising to businesses: Does creativity matter?
Industrial Marketing Management
2016
Creativity, attention and the memory for brands: an outdoor advertising field study
International Journal of Advertising
2015
The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach
Journal of International Management
2011
Meta-analysis of cultural differences: Another slice at the apple
International Business Review
2008
Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation
Journal of International Business Studies
2015
Marketing Headaches
Unknown Venue
2012
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams
Journal of International Management
2019
Improving integrated marketing communications practices: A comparison of objectives and results
Journal of Marketing Communications
2015
The Effectiveness of Legislation Controlling Gun Usage. A Holistic Measure of Gun Control Legislation
American Journal of Economics and Sociology
2005
Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising
Journal of International Marketing
2012
Culturally Customizing Websites for U.S. Hispanic Online Consumers
Journal of Advertising Research
2008
Are multinationals localizing their web sites?
International Journal of Commerce and Management
2010
Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Psychology & Marketing
2013
A Content Analysis of Personal Advertisements Placed by Lesbians of Color
PsycEXTRA Dataset
1999
The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge?
Global Strategy Journal
2018
A Snowball Effect of Emotional Infomration in Electronic Word-of-Mouth Communication
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
2014
Dating with HIV: A Content Analysis of Gay Male HIV-Positive and HIV-Negative Personal Advertisements
Journal of Social and Personal Relationships
1998
Studying Cultural Values on the Web: A Cross-Cultural Study of U.S and Mexican Web Sites
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2014
Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy
Journal of Promotion Management
2014
Issue Information - TOC
Higher Education Quarterly
2016
Finding disseminators via electronic word of mouth message for effective marketing communications
Decision Support Systems
2014
Psychic Distance and Directional Equivalence: A Theoretical Framework
A New Generation in International Strategic Management
An Exploration of Advertorials Used to Attract Foreign Direct Investment
Journal of Current Issues & Research in Advertising
2019
Culturally Customizing Websites for Immigrant Communities in the United States
Journal of Promotion Management
2013
Partnering with Practice: How Partnerships can be Developed, Shared and Managed
Communications of the Association for Information Systems
2016
The Role of Psychic Distance In Internationalization Strategy Evaluations and Strategic Choices
Journal of Business Strategies
1970
How Online Advertising Affects Buyer Behavior
Online Advertising and Promotion
The Invisible Racialized Minority Entrepreneur: Using White Solipsism to Explain the White Space
Journal of Business Ethics
2022
Entrepreneurial Intent is not Black or White: An Intersectional Perspective
SSRN Electronic Journal
2021
Toward an Integrative Framework of Consumer Behavior in International Marketing
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2014
Coordinating decentralized research and development laboratories: A survey analysis
Journal of International Management
2011

Education

Saint Louis University

PhD, Marketing and International Business

St Louis, Missouri, United States of America

Truman State University

BS, Psychology and English

Kirksville, Missouri, United States of America

Experience

University of Denver

Professor of Marketing / 2009Present

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