Journal of Advertising / Nov 01, 2005

Till, B. D., & Baack, D. W. (2005). RECALL AND PERSUASION: Does Creative Advertising Matter? Journal of Advertising, 34(3), 47–57. https://doi.org/10.1080/00913367.2005.10639201

Journal of Business Research / Mar 01, 2007

Baack, D. W., & Singh, N. (2007). Culture and web communications. Journal of Business Research, 60(3), 181–188. https://doi.org/10.1016/j.jbusres.2006.11.002

Journal of Advertising / Dec 01, 2008

Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/10.2753/joa0091-3367370407

Journal of Computer-Mediated Communication / Jun 23, 2006

Singh, N., & Baack, D. W. (2006). Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites. Journal of Computer-Mediated Communication, 9(4), 00–00. https://doi.org/10.1111/j.1083-6101.2004.tb00298.x

European Journal of Marketing / Jan 01, 2005

Singh, N., Kumar, V., & Baack, D. (2005). Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing, 39(1/2), 71–86. https://doi.org/10.1108/03090560510572025

Journal of Product & Brand Management / Apr 19, 2011

Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20(2), 92–100. https://doi.org/10.1108/10610421111121080

International Journal of Emerging Markets / Apr 11, 2008

Baack, D. W., & Boggs, D. J. (2008). The difficulties in using a cost leadership strategy in emerging markets. International Journal of Emerging Markets, 3(2), 125–139. https://doi.org/10.1108/17468800810862605

Industrial Marketing Management / May 01, 2016

Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to businesses: Does creativity matter? Industrial Marketing Management, 55, 169–177. https://doi.org/10.1016/j.indmarman.2015.10.001

International Journal of Advertising / Feb 03, 2015

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, attention and the memory for brands: an outdoor advertising field study. International Journal of Advertising, 34(2), 232–261. https://doi.org/10.1080/02650487.2014.996117

Journal of International Management / Dec 01, 2011

Parente, R. C., Baack, D. W., & Hahn, E. D. (2011). The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach. Journal of International Management, 17(4), 278–290. https://doi.org/10.1016/j.intman.2011.08.001

International Business Review / Oct 01, 2008

Magnusson, P., Baack, D. W., Zdravkovic, S., Staub, K. M., & Amine, L. S. (2008). Meta-analysis of cultural differences: Another slice at the apple. International Business Review, 17(5), 520–532. https://doi.org/10.1016/j.ibusrev.2008.04.003

Journal of International Business Studies / Jul 09, 2015

Baack, D. W., Dow, D., Parente, R., & Bacon, D. R. (2015). Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation. Journal of International Business Studies, 46(8), 938–959. https://doi.org/10.1057/jibs.2015.19

Jan 01, 2012

Baack, D., Harris, E., & Baack, D. (2012). Marketing Headaches. https://doi.org/10.4135/9781506323176

Journal of International Management / Dec 01, 2019

Taras, V., Baack, D., Caprar, D., Dow, D., Froese, F., Jimenez, A., & Magnusson, P. (2019). Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams. Journal of International Management, 25(4), 100689. https://doi.org/10.1016/j.intman.2019.100689

Journal of Marketing Communications / Apr 23, 2015

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, 23(4), 351–370. https://doi.org/10.1080/13527266.2015.1027251

American Journal of Economics and Sociology / Apr 01, 2005

Kwon, I.-W. G., & Baack, D. W. (2005). The Effectiveness of Legislation Controlling Gun Usage. A Holistic Measure of Gun Control Legislation. American Journal of Economics and Sociology, 64(2), 533–547. https://doi.org/10.1111/j.1536-7150.2005.00378.x

Journal of International Marketing / Jun 01, 2012

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 96–115. https://doi.org/10.1509/jim.11.0023

Journal of Advertising Research / Jun 01, 2008

Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally Customizing Websites for U.S. Hispanic Online Consumers. Journal of Advertising Research, 48(2), 224–234. https://doi.org/10.2501/s0021849908080264

International Journal of Commerce and Management / Sep 07, 2010

Singh, N., Baack, D. W., & Bott, J. P. (2010). Are multinationals localizing their web sites? International Journal of Commerce and Management, 20(3), 258–267. https://doi.org/10.1108/10569211011076947

Psychology & Marketing / Sep 06, 2013

Chen, A. C.-H., Chang, R. Y.-H., Besherat, A., & Baack, D. W. (2013). Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation. Psychology & Marketing, 30(10), 850–860. Portico. https://doi.org/10.1002/mar.20650

PsycEXTRA Dataset / Jan 01, 1999

Hatala, M. N., Niebling, B., Fuemmeler, J., Waldschmidt, E., & Mialkowski, J. (1999). A Content Analysis of Personal Advertisements Placed by Lesbians of Color. PsycEXTRA Dataset. https://doi.org/10.1037/e413782005-029

Global Strategy Journal / May 22, 2018

Dow, D., Baack, D., & Parente, R. (2018). The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge? Global Strategy Journal, 10(2), 309–334. Portico. https://doi.org/10.1002/gsj.1309

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference / Oct 13, 2014

Huang, L. (2014). A Snowball Effect of Emotional Infomration in Electronic Word-of-Mouth Communication. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 229–229. https://doi.org/10.1007/978-3-319-10963-3_130

Journal of Social and Personal Relationships / Apr 01, 1998

Hatala, M. N., Baack, D. W., & Parmenter, R. (1998). Dating with HIV: A Content Analysis of Gay Male HIV-Positive and HIV-Negative Personal Advertisements. Journal of Social and Personal Relationships, 15(2), 268–276. https://doi.org/10.1177/0265407598152009

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Oct 29, 2014

Singh, N., & Martinengo, R. (2014). Studying Cultural Values on the Web: A Cross-Cultural Study of U.S and Mexican Web Sites. Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference, 146–146. https://doi.org/10.1007/978-3-319-11882-6_49

Journal of Promotion Management / Oct 20, 2014

Lee, S., & Baack, D. W. (2014). Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy. Journal of Promotion Management, 20(5), 521–536. https://doi.org/10.1080/10496491.2014.946203

Higher Education Quarterly / Apr 01, 2016

Issue Information - TOC. (2016). Higher Education Quarterly, 70(2), 105–105. Portico. https://doi.org/10.1111/hequ.12096

Decision Support Systems / Nov 01, 2014

Bao, T., & Chang, T. S. (2014). Finding disseminators via electronic word of mouth message for effective marketing communications. Decision Support Systems, 67, 21–29. https://doi.org/10.1016/j.dss.2014.07.006

A New Generation in International Strategic Management

Parente, R., Baack, D. W., & Almeida, V. (n.d.). Psychic Distance and Directional Equivalence: A Theoretical Framework. A New Generation in International Strategic Management. https://doi.org/10.4337/9781847208859.00028

Journal of Current Issues & Research in Advertising / Feb 01, 2019

Wilson, R. T., & Baack, D. W. (2019). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues & Research in Advertising, 41(1), 36–53. https://doi.org/10.1080/10641734.2018.1557090

Journal of Promotion Management / Jan 01, 2013

Baack, D. W., Singh, N., & Baack, D. (2013). Culturally Customizing Websites for Immigrant Communities in the United States. Journal of Promotion Management, 19(1), 38–53. https://doi.org/10.1080/10496491.2012.715125

Communications of the Association for Information Systems / Jan 01, 2016

Hardaway, D., Harryvan, R., Wang, X. (Frank), & Goodson, J. (2016). Partnering with Practice: How Partnerships can be Developed, Shared and Managed. Communications of the Association for Information Systems, 38, 145–156. https://doi.org/10.17705/1cais.03806

Journal of Business Strategies / Jan 01, 1970

Horner, S., Baack, D., & Baack, D. (1970). The Role of Psychic Distance In Internationalization Strategy Evaluations and Strategic Choices. Journal of Business Strategies, 33(1), 17–48. https://doi.org/10.54155/jbs.33.1.17-48

Online Advertising and Promotion

How Online Advertising Affects Buyer Behavior. (n.d.). Advances in Marketing, Customer Relationship Management, and E-Services, 123–139. https://doi.org/10.4018/978-1-4666-0885-6.ch007

Journal of Business Ethics / Dec 28, 2022

Garcia, R., & Baack, D. W. (2022). The Invisible Racialized Minority Entrepreneur: Using White Solipsism to Explain the White Space. Journal of Business Ethics. https://doi.org/10.1007/s10551-022-05308-6

SSRN Electronic Journal / Jan 01, 2021

Garcia, R., & Baack, D. W. (2021). Entrepreneurial Intent is not Black or White: An Intersectional Perspective. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3874164

Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Oct 31, 2014

Amine, L. S., Baack, D., Chao, M. C. H., & Xie, H. Y. (2014). Toward an Integrative Framework of Consumer Behavior in International Marketing. Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty, 178–183. https://doi.org/10.1007/978-3-319-11845-1_60

Journal of International Management / Jun 01, 2011

Manolopoulos, D., Söderquist, K. E., & Pearce, R. (2011). Coordinating decentralized research and development laboratories: A survey analysis. Journal of International Management, 17(2), 114–129. https://doi.org/10.1016/j.intman.2010.09.012