Koushyar Rajavi is an empirical researcher with PhD in Marketing from Kenan-Flagler School of Business at the University of North Carolina, where he also received his Master of Science in Marketing. Prior to his time at UNC, Koushyar earned his Bachelor of Science in Information Technology Engineering from the University of Tehran. Since 2018, Koushyar has been an Assistant Professor of Marketing at the Georgia Institute of Technology. In this role, he teaches courses on business statistics and analytics. He is also involved in various research projects, with a focus on marketing mix activities and consumers' perceptions of brands. He also conducts research on digital piracy of entertainment goods, focusing on strategies that can mitigate digital piracy. His methodological expertise encompasses a wide range of empirical techniques in econometrics and machine learning.