Koushyar Rajavi

Empirical Marketing Researcher Specializing in Branding and Digital Piracy

Atlanta, Georgia, United States of America

Research Expertise

Digital Piracy

Entertainment Industry

Branding

Marketing Mix Effectiveness

Causal Inference

Econometrics

About

Koushyar Rajavi is an empirical researcher with PhD in Marketing from Kenan-Flagler School of Business at the University of North Carolina, where he also received his Master of Science in Marketing. Prior to his time at UNC, Koushyar earned his Bachelor of Science in Information Technology Engineering from the University of Tehran. Since 2018, Koushyar has been an Assistant Professor of Marketing at the Georgia Institute of Technology. In this role, he teaches courses on business statistics and analytics. He is also involved in various research projects, with a focus on marketing mix activities and consumers' perceptions of brands. He also conducts research on digital piracy of entertainment goods, focusing on strategies that can mitigate digital piracy. His methodological expertise encompasses a wide range of empirical techniques in econometrics and machine learning.

Publications

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

Journal of Consumer Research / Jun 21, 2019

Rajavi, K., Kushwaha, T., & Steenkamp, J.-B. E. M. (2019). In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities. Journal of Consumer Research, 46(4), 651–670. https://doi.org/10.1093/jcr/ucz026

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Marketing Science / May 01, 2021

Lu, S., Rajavi, K., & Dinner, I. (2021). The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment. Marketing Science, 40(3), 548–568. https://doi.org/10.1287/mksc.2020.1256

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research

Journal of Consumer Research / May 15, 2024

Khamitov, M., Rajavi, K., Huang, D.-W., & Hong, Y. (2024). Consumer Trust: Meta-Analysis of 50 Years of Empirical Research. Journal of Consumer Research, 51(1), 7–18. https://doi.org/10.1093/jcr/ucad065

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Journal of Marketing / Nov 28, 2022

Rajavi, K., Kushwaha, T., & Steenkamp, J.-B. E. M. (2022). Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? Journal of Marketing, 87(3), 472–489. https://doi.org/10.1177/00222429221122698

How Advertising Expenditures Affect Consumers’ Perceptions of Quality

Journal of Advertising Research / Nov 15, 2022

Rajavi, K., Lehmann, D. R., Keller, K. L., & Golmohammadi, A. (2022). How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators. Journal of Advertising Research, 2022–2026. https://doi.org/10.2501/jar-2022-026

Ad expenditures and perceived quality: a replication and extension

Marketing Letters / Aug 24, 2022

Rajavi, K., Lehmann, D. R., Keller, K. L., & Golmohammadi, A. (2022). Ad expenditures and perceived quality: a replication and extension. Marketing Letters, 34(1), 161–169. https://doi.org/10.1007/s11002-022-09646-3

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

Production and Operations Management / Sep 01, 2024

Rajavi, K., Golara, S., & Modaresi, S. (2024). Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands. Production and Operations Management, 33(9), 1855–1874. https://doi.org/10.1177/10591478241258475

Price, Piracy, and Search: Which Pirates Respond to Changes in the Legal Price?

MIS Quarterly / Jan 01, 2024

Rajavi, K., Danaher, B., & Newby, J. (2024). Price, Piracy, and Search: Which Pirates Respond to Changes in the Legal Price? MIS Quarterly. https://doi.org/10.25300/misq/2024/18466

Education

University of North Carolina

PhD, Kenan-Flagler School of Business - Marketing / August, 2018

Chapel Hill

University of North Carolina

MS Marketing, Kenan-Flagler School of Business - Marketing / May, 2015

NC, North Carolina, United States of America

University of Tehran

BS in Information Technology Engineering, Computer and Electrical Engineering / July, 2012

Tehran

Experience

Georgia Institute of Technology

Assistant Professor of Marketing / July, 2018 — Present

Links & Social Media

Research Web Site

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