Work with Ernest Baskin | NotedSource
Researcher/consultant/speaker focusing on consumer
behavior and user experience marketing research to help
companies connect with their consumers through their
products. Specializes in behavioral nudges as well as
choices for others, survey design, environmental effects,
and consumer psychology. Depth of expertise in the food
industry with major Fortune 500 companies. Top 40 under 40
Best MBA Professor by Poets and Quants. Has worked on
qualitative and quantitative research, brand and corporate
strategy as well as consulting on course development,
training and research design.
https://cv.notedsource.io/me/QZL7ZEWJ
Ernest Baskin
Food Marketing Professor (Top 40 under 40) | Consumer Behavior Researcher | Speaker
Research Expertise
Consumer Research
Decision Making
Food Marketing
Psychology
Applied Mathematics
Anthropology
Marketing
Business and International Management
Economics and Econometrics
History and Philosophy of Science
Ophthalmology
Sensory Systems
Experimental and Cognitive Psychology
Artificial Intelligence
Nutrition and Dietetics
Organizational Behavior and Human Resource
Management
Applied Psychology
Social Psychology
Sociology and Political Science
Behavioral Neuroscience
Developmental Neuroscience
Food Science
About
Researcher/consultant/speaker focusing on
consumer behavior and user experience
marketing research to help companies connect
with their consumers through their products.
Specializes in behavioral nudges as well as
choices for others, survey design,
environmental effects, and consumer
psychology. Depth of expertise in the food
industry with major Fortune 500 companies. Top
40 under 40 Best MBA Professor by Poets and
Quants. Has worked on qualitative and
quantitative research, brand and corporate
strategy as well as consulting on course
development, training and research design.
Legacy Map
Full ViewPublications
The Psychological Science Accelerator:
Advancing Psychology through a Distributed
Collaborative Network
Septentrio Conference Series
2018
Why Feasibility Matters More to Gift
Receivers than to Givers: A
Construal-Level Approach to Gift Giving
Journal of Consumer Research
2014
The Limits of Attraction
Journal of Marketing Research
2014
Supplemental Material for Crowdsourcing
Hypothesis Tests: Making Transparent How
Design Choices Shape Research Results
Psychological Bulletin
2020
Evidence Head Tilt Has Dissociable Effects
on Dominance and Trustworthiness
Judgments, But Does Not Have
Category-Contingent Effects on
Hypothetical Leadership Judgments
Perception
2020
Replicating the Effect of the
Accessibility of Moral Standards on
Dishonesty: Authors’ Response to the
Replication Attempt
Advances in Methods and Practices in
Psychological Science
2018
Reflection on the Professor-Priming
Replication Report
Perspectives on Psychological
Science
2018
Understanding The Consumer Behaviour
During COVID-19 Pandemic
Unknown Venue
2021
Feeling inferior, showing off: The effect
of nonmaterial social comparisons on
conspicuous consumption
Journal of Business Research
2018
Many Labs 5: Testing pre-data collection
peer review as an intervention to increase
replicability
Unknown Venue
2020
Registered Replication Report on Srull and
Wyer (1979)
Advances in Methods and Practices in
Psychological Science
2018
Creative destruction in science
Organizational Behavior and Human
Decision Processes
2020
Correction to Supporting Information for
Psychological Science Accelerator
Self-Determination Theory Collaboration, A
global experiment on motivating social
distancing during the COVID-19 pandemic
Proceedings of the National Academy of
Sciences
2022
The spillover effect of incidental social
comparison on materialistic pursuits
European Journal of Marketing
2018
A creative destruction approach to
replication: Implicit work and sex
morality across cultures
Journal of Experimental Social
Psychology
2021
Exogenous testosterone increases
sensitivity to moral norms in moral
dilemma judgements
Nature Human Behaviour
2019
By-Brand or By-Category? The Effect of
Display Format on Brand Extension
Evaluation
Journal of Retailing
2019
Observers penalize decision makers whose
risk preferences are unaffected by
loss–gain framing.
Journal of Experimental Psychology:
General
2022
Is a $200 Nordstrom Gift Card Worth More
or Less Than a $200 Gap Gift Card? The
Asymmetric Valuations of Luxury Gift Cards
Journal of Retailing
2018
The Quality Versus Quantity Trade-Off: Why
and When Choices for Self Versus Others
Differ
Personality and Social Psychology
Bulletin
2020
Meaningless Descriptors Increase Price
Judgments and Decrease Quality Judgments
Journal of Consumer Psychology
2021
Matt Tomlinson. In God’s Image: The
Metaculture of Fijian Christianity
Suomen Antropologi: Journal of the
Finnish Anthropological Society
2009
Supplemental Material for On the Accuracy,
Media Representation, and Public
Perception of Psychological Scientists’
Judgments of Societal Change
American Psychologist
2023
Many Labs 5: Registered Replication of
Shnabel and Nadler (2008), Study 4
Advances in Methods and Practices in
Psychological Science
2020
Sweetened Beverages Excise Tax Passthrough
Rates: A Case Study in Philadelphia
Journal of International Food &
Agribusiness Marketing
2018
Implications of the Philadelphia Beverage
Tax on Sales and Beverage Substitution for
a Major Grocery Retailer Chain
Journal of International Food &
Agribusiness Marketing
2018
Mispredicting Reactions to Gambling Losses
and Their Impact on Consumer Choice
PsycEXTRA Dataset
2014
Disproportionate redemption discounting:
Mental accounting of discounted credit
Journal of Business Research
2021
Preschoolers use the means-ends structure
of intention to make moral judgments
Unknown Venue
2020
PSACR: The Psychological Science
Accelerator's COVID-19 Rapid-Response
Project
Unknown Venue
2020
The lasting smell of temptation:
Counteractive effects of indulgent food
scents
Journal of Business Research
2023
Mergers and Expansions in the Grocery
Industry: An Amazon/Whole Foods Market
Case Study
Unknown Venue
2018
The effect of altruistic gift giving on
self-indulgence in affordable luxury
Journal of Business Research
2022
Impacts of Color on Food Purchase Behavior
Unknown Venue
2021
Inferences from Decision Difficulty: False
Consensus or Uniqueness as a Function of
Choice Conflict
PsycEXTRA Dataset
2007
Preference for imperfect produce: The
influence of political ideology and
openness to experience
Appetite
2023
Predicting the replicability of social and
behavioural science claims from the
COVID-19 Preprint Replication Project with
structured expert and novice groups
Unknown Venue
2023
Cultural Systems of the Food Supply Chain
Journal of Business Anthropology
2022
Food Sovereignty in the City: Challenging
Historical Barriers to Food Justice
The International Library of
Environmental, Agricultural and Food
Ethics
2017
El derecho de la privacidad en los Estados
Unidos. Un análisis de los efectos de una
nueva política de la privacidad
La colisión de los derechos
individuales en tiempos contemporáneos:
estudios sobre la privacidad, la salud,
la propiedad, la justicia y la
capacidad
2022
Measuring Perceived Fitness
Interdependence⸺Comment on Snyczer et al.
(2020)
Unknown Venue
2020
General claims require generalized
effects: A reply to Ruiz et al.’s (2020)
‘A systematic and critical response to
Pendrous et al. (2020) replication study’
Unknown Venue
2020
OSF Prereg Template
Unknown Venue
2020
Marketing in the Fast Casual Restaurant
Segment: From Pancakes to Burgers, IHOP’s
Rebranding Strategy
Unknown Venue
2020
Dove: For Real Beauty Campaign
Unknown Venue
2020
Does Goal Pursuit Require Conscious
Awareness?
The Oxford Handbook of Human
Motivation
2019
Oreo: Crowdsourcing as a Marketing Tactic
Unknown Venue
2018
The Starbucks Unicorn Frappuccino and the
Concept of Stunt Food
Unknown Venue
2018
The Behavioral Perspective on Pay What You
Want Pricing*
Journal of Business Anthropology
2017
Sentimental value and gift giving: Givers'
fears of getting it wrong prevents them
from getting it right
Journal of Consumer Psychology
2017
Mass Customization: Perceptions of Related
Technologies and Resulting Product
Unknown Venue
2017
It’s Too Pretty to Use! When and How
Enhanced Product Aesthetics Discourage
Usage and Lower Consumption Enjoyment
Journal of Consumer Research
2017
What was I Thinking? Effect of Construal
Level on Memory-Based Choice
PsycEXTRA Dataset
2013
Framing COVID-19: Fear Appeal Messaging in
Print Media in Namibia and South Africa
COVID-19 and the Media in Sub-Saharan
Africa: Media Viability, Framing and
Health Communication
2022
Extreme poverty across world regions
How Was Life? Volume II
2021
Chinese and UK participants’ preferences
for physical attractiveness and social
status in potential mates (Registered
Report)
Unknown Venue
2018
It's a match when green meets healthy in
sustainability labeling
Journal of Business Research
2018
Increasing influenza vaccination rates via
low cost messaging interventions
PLOS ONE
2018
Proximity of snacks to beverages increases
food consumption in the workplace: A field
study
Appetite
2016
Education
Yale University
PhD, Marketing / May, 2015
New Haven, Connecticut, United
States of America
Experience
Saint Joseph's University
Associate Professor of Food Marketing / August, 2015 — Present
Links & Social Media
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