Ernest Baskin
Food Marketing Professor (Top 40 under 40) | Consumer Behavior Researcher | Speaker
Research Expertise
About
Publications
The Psychological Science Accelerator: Advancing Psychology through a Distributed Collaborative Network
Septentrio Conference Series / Nov 20, 2018
Pfuhl, G. (2018). The Psychological Science Accelerator: Advancing Psychology through a Distributed Collaborative Network. Septentrio Conference Series, 1. https://doi.org/10.7557/5.4562
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
Journal of Consumer Research / Jun 01, 2014
Baskin, E., Wakslak, C. J., Trope, Y., & Novemsky, N. (2014). Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving. Journal of Consumer Research, 41(1), 169–182. https://doi.org/10.1086/675737
The Limits of Attraction
Journal of Marketing Research / Aug 01, 2014
Frederick, S., Lee, L., & Baskin, E. (2014). The Limits of Attraction. Journal of Marketing Research, 51(4), 487–507. https://doi.org/10.1509/jmr.12.0061
Supplemental Material for Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results
Psychological Bulletin / Jan 01, 2020
Supplemental Material for Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results. (2020). Psychological Bulletin. https://doi.org/10.1037/bul0000220.supp
Evidence Head Tilt Has Dissociable Effects on Dominance and Trustworthiness Judgments, But Does Not Have Category-Contingent Effects on Hypothetical Leadership Judgments
Perception / Feb 01, 2020
Torrance, J. S., Holzleitner, I. J., Lee, A. J., DeBruine, L. M., & Jones, B. C. (2020). Evidence Head Tilt Has Dissociable Effects on Dominance and Trustworthiness Judgments, But Does Not Have Category-Contingent Effects on Hypothetical Leadership Judgments. Perception, 49(2), 199–209. https://doi.org/10.1177/0301006619898589
Replicating the Effect of the Accessibility of Moral Standards on Dishonesty: Authors’ Response to the Replication Attempt
Advances in Methods and Practices in Psychological Science / Sep 01, 2018
Amir, O., Mazar, N., & Ariely, D. (2018). Replicating the Effect of the Accessibility of Moral Standards on Dishonesty: Authors’ Response to the Replication Attempt. Advances in Methods and Practices in Psychological Science, 1(3), 318–320. https://doi.org/10.1177/2515245918769062
Reflection on the Professor-Priming Replication Report
Perspectives on Psychological Science / Feb 21, 2018
Dijksterhuis, A. (2018). Reflection on the Professor-Priming Replication Report. Perspectives on Psychological Science, 13(2), 295–296. https://doi.org/10.1177/1745691618755705
Understanding The Consumer Behaviour During COVID-19 Pandemic
Jan 01, 2021
Gülmez, M. (Ed.). (2021). Understanding The Consumer Behaviour During COVID-19 Pandemic. Akademisyen Kitabevi. https://doi.org/10.37609/akya.1670
Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption
Journal of Business Research / Sep 01, 2018
Zheng, X., Baskin, E., & Peng, S. (2018). Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption. Journal of Business Research, 90, 196–205. https://doi.org/10.1016/j.jbusres.2018.04.041
Many Labs 5: Testing pre-data collection peer review as an intervention to increase replicability
Nov 13, 2020
Ebersole, C. R., Nosek, B. A., Kidwell, M., Buttrick, N., Baranski, E., Chartier, C. R., Mathur, M. B., IJzerman, H., Lazarevic, L. B., Corker, K. S., Rabagliati, H., Corley, M., Hartshorne, J. K., & Ropovik, I. (2020). Many Labs 5: Testing pre-data collection peer review as an intervention to increase replicability. https://doi.org/10.31234/osf.io/jmnsq
Registered Replication Report on Srull and Wyer (1979)
Advances in Methods and Practices in Psychological Science / Sep 01, 2018
McCarthy, R. J., Skowronski, J. J., Verschuere, B., Meijer, E. H., Jim, A., Hoogesteyn, K., Orthey, R., Acar, O. A., Aczel, B., Bakos, B. E., Barbosa, F., Baskin, E., Bègue, L., Ben-Shakhar, G., Birt, A. R., Blatz, L., Charman, S. D., Claesen, A., Clay, S. L., … Yıldız, E. (2018). Registered Replication Report on Srull and Wyer (1979). Advances in Methods and Practices in Psychological Science, 1(3), 321–336. https://doi.org/10.1177/2515245918777487
Creative destruction in science
Organizational Behavior and Human Decision Processes / Nov 01, 2020
Tierney, W., Hardy, J. H., Ebersole, C. R., Leavitt, K., Viganola, D., Clemente, E. G., Gordon, M., Dreber, A., Johannesson, M., Pfeiffer, T., & Uhlmann, E. L. (2020). Creative destruction in science. Organizational Behavior and Human Decision Processes, 161, 291–309. https://doi.org/10.1016/j.obhdp.2020.07.002
Correction to Supporting Information for Psychological Science Accelerator Self-Determination Theory Collaboration, A global experiment on motivating social distancing during the COVID-19 pandemic
Proceedings of the National Academy of Sciences / Aug 30, 2022
Correction to Supporting Information for Psychological Science Accelerator Self-Determination Theory Collaboration, A global experiment on motivating social distancing during the COVID-19 pandemic. (2022). Proceedings of the National Academy of Sciences, 119(36). https://doi.org/10.1073/pnas.2213828119
The spillover effect of incidental social comparison on materialistic pursuits
European Journal of Marketing / Feb 07, 2018
Zheng, X., Baskin, E., & Peng, S. (2018). The spillover effect of incidental social comparison on materialistic pursuits: The mediating role of envy. European Journal of Marketing, 52(5/6), 1107–1127. https://doi.org/10.1108/ejm-04-2016-0208
A creative destruction approach to replication: Implicit work and sex morality across cultures
Journal of Experimental Social Psychology / Mar 01, 2021
Tierney, W., Hardy, J., Ebersole, C. R., Viganola, D., Clemente, E. G., Gordon, M., Hoogeveen, S., Haaf, J., Dreber, A., Johannesson, M., Pfeiffer, T., Huang, J. L., Vaughn, L. A., DeMarree, K., Igou, E. R., Chapman, H., Gantman, A., Vanaman, M., Wylie, J., … Uhlmann, E. L. (2021). A creative destruction approach to replication: Implicit work and sex morality across cultures. Journal of Experimental Social Psychology, 93, 104060. https://doi.org/10.1016/j.jesp.2020.104060
Exogenous testosterone increases sensitivity to moral norms in moral dilemma judgements
Nature Human Behaviour / Jul 22, 2019
Brannon, S. M., Carr, S., Jin, E. S., Josephs, R. A., & Gawronski, B. (2019). Exogenous testosterone increases sensitivity to moral norms in moral dilemma judgements. Nature Human Behaviour, 3(8), 856–866. https://doi.org/10.1038/s41562-019-0641-3
By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation
Journal of Retailing / Sep 01, 2019
Zheng, X., Baskin, E., & Dhar, R. (2019). By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation. Journal of Retailing, 95(3), 76–85. https://doi.org/10.1016/j.jretai.2019.04.003
Observers penalize decision makers whose risk preferences are unaffected by loss–gain framing.
Journal of Experimental Psychology: General / Sep 01, 2022
Dorison, C. A., & Heller, B. H. (2022). Observers penalize decision makers whose risk preferences are unaffected by loss–gain framing. Journal of Experimental Psychology: General, 151(9), 2043–2059. https://doi.org/10.1037/xge0001187
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
Journal of Retailing / Dec 01, 2018
Gunasti, K., & Baskin, E. (2018). Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards. Journal of Retailing, 94(4), 380–392. https://doi.org/10.1016/j.jretai.2018.07.002
The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ
Personality and Social Psychology Bulletin / Aug 17, 2020
Liu, P. J., & Baskin, E. (2020). The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ. Personality and Social Psychology Bulletin, 47(5), 728–740. https://doi.org/10.1177/0146167220941677
Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments
Journal of Consumer Psychology / Jan 26, 2021
Baskin, E., & Liu, P. J. (2021). Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments. Journal of Consumer Psychology, 31(2), 283–300. Portico. https://doi.org/10.1002/jcpy.1217
Matt Tomlinson. In God’s Image: The Metaculture of Fijian Christianity
Suomen Antropologi: Journal of the Finnish Anthropological Society / Jan 01, 2009
Eräsaari, M. (2009). Matt Tomlinson. In God’s Image: The Metaculture of Fijian Christianity. Suomen Antropologi: Journal of the Finnish Anthropological Society, 34(2), 113–114. https://doi.org/10.30676/jfas.116533
Supplemental Material for On the Accuracy, Media Representation, and Public Perception of Psychological Scientists’ Judgments of Societal Change
American Psychologist / Jan 01, 2023
Supplemental Material for On the Accuracy, Media Representation, and Public Perception of Psychological Scientists’ Judgments of Societal Change. (2023). American Psychologist. https://doi.org/10.1037/amp0001151.supp
Many Labs 5: Registered Replication of Shnabel and Nadler (2008), Study 4
Advances in Methods and Practices in Psychological Science / Sep 01, 2020
Baranski, E., Baskin, E., Coary, S., Ebersole, C. R., Krueger, L. E., Lazarević, L. B., Miller, J. K., Orlić, A., Penner, M. R., Purić, D., Rife, S. C., Vaughn, L. A., Wichman, A. L., & Žeželj, I. (2020). Many Labs 5: Registered Replication of Shnabel and Nadler (2008), Study 4. Advances in Methods and Practices in Psychological Science, 3(3), 405–417. https://doi.org/10.1177/2515245920917334
Sweetened Beverages Excise Tax Passthrough Rates: A Case Study in Philadelphia
Journal of International Food & Agribusiness Marketing / Oct 02, 2018
Coary, S. P., & Baskin, E. (2018). Sweetened Beverages Excise Tax Passthrough Rates: A Case Study in Philadelphia. Journal of International Food & Agribusiness Marketing, 30(4), 382–391. https://doi.org/10.1080/08974438.2018.1449696
Implications of the Philadelphia Beverage Tax on Sales and Beverage Substitution for a Major Grocery Retailer Chain
Journal of International Food & Agribusiness Marketing / Dec 31, 2018
Baskin, E., & Coary, S. P. (2018). Implications of the Philadelphia Beverage Tax on Sales and Beverage Substitution for a Major Grocery Retailer Chain. Journal of International Food & Agribusiness Marketing, 31(3), 293–307. https://doi.org/10.1080/08974438.2018.1520180
Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice
PsycEXTRA Dataset / Jan 01, 2014
Baskin, E., & Novemsky, N. (2014). Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice: (509992015-228) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e509992015-228
Disproportionate redemption discounting: Mental accounting of discounted credit
Journal of Business Research / May 01, 2021
Cheng, A., & Baskin, E. (2021). Disproportionate redemption discounting: Mental accounting of discounted credit. Journal of Business Research, 128, 156–163. https://doi.org/10.1016/j.jbusres.2021.02.010
Preschoolers use the means-ends structure of intention to make moral judgments
Sep 16, 2020
Levine, S., & Leslie, A. (2020). Preschoolers use the means-ends structure of intention to make moral judgments. https://doi.org/10.31234/osf.io/np9a5
PSACR: The Psychological Science Accelerator's COVID-19 Rapid-Response Project
Apr 16, 2020
Forscher, P. S., Paris, B., Primbs, M., & Coles, N. A. (2020). PSACR: The Psychological Science Accelerator’s COVID-19 Rapid-Response Project. https://doi.org/10.31234/osf.io/x976j
The lasting smell of temptation: Counteractive effects of indulgent food scents
Journal of Business Research / Jan 01, 2023
(Grace) Chae, B., Yoon, S., Baskin, E., & (Juliet) Zhu, R. (2023). The lasting smell of temptation: Counteractive effects of indulgent food scents. Journal of Business Research, 155, 113437. https://doi.org/10.1016/j.jbusres.2022.113437
Mergers and Expansions in the Grocery Industry: An Amazon/Whole Foods Market Case Study
Jan 01, 2018
Baskin, E., & Olszyk, J. V. (2018). Mergers and Expansions in the Grocery Industry: An Amazon/Whole Foods Market Case Study. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526445599
The effect of altruistic gift giving on self-indulgence in affordable luxury
Journal of Business Research / Jul 01, 2022
Chen, N., Petersen, F. E., & Lowrey, T. M. (2022). The effect of altruistic gift giving on self-indulgence in affordable luxury. Journal of Business Research, 146, 84–94. https://doi.org/10.1016/j.jbusres.2022.03.050
Impacts of Color on Food Purchase Behavior
Jan 01, 2021
Baskin, E., & Sylvester, C. (2021). Impacts of Color on Food Purchase Behavior. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781529740868
Inferences from Decision Difficulty: False Consensus or Uniqueness as a Function of Choice Conflict
PsycEXTRA Dataset / Jan 01, 2007
Steffel, M., & Shafir, E. (2007). Inferences from Decision Difficulty: False Consensus or Uniqueness as a Function of Choice Conflict: (722852011-052) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e722852011-052
Preference for imperfect produce: The influence of political ideology and openness to experience
Appetite / Dec 01, 2023
Aydinli, A., Lu, F.-C., Baskin, E., Sinha, J., & Jain, S. P. (2023). Preference for imperfect produce: The influence of political ideology and openness to experience. Appetite, 191, 107068. https://doi.org/10.1016/j.appet.2023.107068
Predicting the replicability of social and behavioural science claims from the COVID-19 Preprint Replication Project with structured expert and novice groups
Feb 15, 2023
Marcoci, A., Wilkinson, D. P., Abatayo, A., Baskin, E., berkman, henk, Buchanan, E. M., Capitán, S., Capitán, T., Chan, G., Cheng, K. J. G., Coupe, T., Dryhurst, S., Duan, J., Edlund, J., Errington, T. M., Fedor, A., Fidler, F., Field, J., Fox, N. W., … Wintle, B. (2023). Predicting the replicability of social and behavioural science claims from the COVID-19 Preprint Replication Project with structured expert and novice groups. https://doi.org/10.31222/osf.io/xdsjf
Cultural Systems of the Food Supply Chain
Journal of Business Anthropology / May 05, 2022
Baskin, E., & Weinberger, M. F. (2022). Cultural Systems of the Food Supply Chain. Journal of Business Anthropology, 11(1), 146–156. https://doi.org/10.22439/jba.v11i1.6625
Food Sovereignty in the City: Challenging Historical Barriers to Food Justice
The International Library of Environmental, Agricultural and Food Ethics / Jan 01, 2017
Noll, S. E. (2017). Food Sovereignty in the City: Challenging Historical Barriers to Food Justice. In Food Justice in US and Global Contexts (pp. 95–111). Springer International Publishing. https://doi.org/10.1007/978-3-319-57174-4_9
El derecho de la privacidad en los Estados Unidos. Un análisis de los efectos de una nueva política de la privacidad
La colisión de los derechos individuales en tiempos contemporáneos: estudios sobre la privacidad, la salud, la propiedad, la justicia y la capacidad / Aug 15, 2022
Pérezz, A. F. (2022). El derecho de la privacidad en los Estados Unidos. Un análisis de los efectos de una nueva política de la privacidad. In La colisión de los derechos individuales en tiempos contemporáneos: estudios sobre la privacidad, la salud, la propiedad, la justicia y la capacidad (pp. 45–69). Universidad Católica de Colombia. https://doi.org/10.14718/9789585133921.2021.2
Measuring Perceived Fitness Interdependence⸺Comment on Snyczer et al. (2020)
May 06, 2020
Columbus, S., & McAuliffe, W. H. B. (2020). Measuring Perceived Fitness Interdependence⸺Comment on Snyczer et al. (2020). https://doi.org/10.31234/osf.io/pca68
General claims require generalized effects: A reply to Ruiz et al.’s (2020) ‘A systematic and critical response to Pendrous et al. (2020) replication study’
May 07, 2020
Hussey, I. (2020). General claims require generalized effects: A reply to Ruiz et al.’s (2020) ‘A systematic and critical response to Pendrous et al. (2020) replication study.’ https://doi.org/10.31234/osf.io/83z2y
OSF Prereg Template
Jan 22, 2020
Bowman, S. D., DeHaven, A. C., Errington, T. M., Hardwicke, T. E., Mellor, D. T., Nosek, B. A., & Soderberg, C. K. (2020). OSF Prereg Template. https://doi.org/10.31222/osf.io/epgjd
Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy
Jan 01, 2020
Baskin, E., Fortunato, C., Kennedy, D., Theiss, A., & Whalen, S. (2020). Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526496706
Dove: For Real Beauty Campaign
Jan 01, 2020
Baskin, E., Miller, E., Onwulata, R., & Vicente, J. (2020). Dove: For Real Beauty Campaign. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526499844
Does Goal Pursuit Require Conscious Awareness?
The Oxford Handbook of Human Motivation / Aug 12, 2019
Custers, R., Vermeent, S., & Aarts, H. (2019). Does Goal Pursuit Require Conscious Awareness? In R. M. Ryan (Ed.), The Oxford Handbook of Human Motivation (pp. 268–284). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190666453.013.15
Oreo: Crowdsourcing as a Marketing Tactic
Jan 01, 2018
Baskin, E., & Vecchio, T. (2018). Oreo: Crowdsourcing as a Marketing Tactic. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526447241
The Starbucks Unicorn Frappuccino and the Concept of Stunt Food
Jan 01, 2018
Baskin, E., & Olszyk, J. V. (2018). The Starbucks Unicorn Frappuccino and the Concept of Stunt Food. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526438881
The Behavioral Perspective on Pay What You Want Pricing*
Journal of Business Anthropology / Oct 15, 2017
Baskin, E. (2017). The Behavioral Perspective on Pay What You Want Pricing*. Journal of Business Anthropology, 6(2), 231. https://doi.org/10.22439/jba.v6i2.5414
Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right
Journal of Consumer Psychology / Jun 28, 2017
Givi, J., & Galak, J. (2017). Sentimental value and gift giving: Givers’ fears of getting it wrong prevents them from getting it right. Journal of Consumer Psychology, 27(4), 473–479. Portico. https://doi.org/10.1016/j.jcps.2017.06.002
Mass Customization: Perceptions of Related Technologies and Resulting Product
Jan 01, 2017
Guo, S., & Istook, C. (2017). Mass Customization: Perceptions of Related Technologies and Resulting Product. Iowa State University, Digital Repository. https://doi.org/10.31274/itaa_proceedings-180814-1927
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Journal of Consumer Research / Mar 30, 2017
Wu, F., Samper, A., Morales, A. C., & Fitzsimons, G. J. (2017). It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. Journal of Consumer Research, 44(3), 651–672. https://doi.org/10.1093/jcr/ucx057
What was I Thinking? Effect of Construal Level on Memory-Based Choice
PsycEXTRA Dataset / Jan 01, 2013
Baskin, E., Wakslak, C., & Novemsky, N. (2013). What was I Thinking? Effect of Construal Level on Memory-Based Choice: (513702014-100) [dataset]. In PsycEXTRA Dataset. American Psychological Association (APA). https://doi.org/10.1037/e513702014-100
Framing COVID-19: Fear Appeal Messaging in Print Media in Namibia and South Africa
COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication / Sep 19, 2022
Chiumbu, S., Mpofu, N., & Sobane, K. (2022). Framing COVID-19: Fear Appeal Messaging in Print Media in Namibia and South Africa. In COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication (pp. 99–113). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80382-271-620221007
Extreme poverty across world regions
How Was Life? Volume II / Mar 25, 2021
Extreme poverty across world regions: Percentages. (2021, March 25). How Was Life? Volume II; OECD. https://doi.org/10.1787/b8f51d73-en
Chinese and UK participants’ preferences for physical attractiveness and social status in potential mates (Registered Report)
Oct 16, 2018
Zhang, L., Lee, A. J., Wang, H., DeBruine, L. M., & Jones, B. C. (2018). Chinese and UK participants’ preferences for physical attractiveness and social status in potential mates (Registered Report). https://doi.org/10.31234/osf.io/sybp4
It's a match when green meets healthy in sustainability labeling
Journal of Business Research / May 01, 2018
Cho, Y.-N., & Baskin, E. (2018). It’s a match when green meets healthy in sustainability labeling. Journal of Business Research, 86, 119–129. https://doi.org/10.1016/j.jbusres.2018.01.050
Increasing influenza vaccination rates via low cost messaging interventions
PLOS ONE / Feb 14, 2018
Baskin, E. (2018). Increasing influenza vaccination rates via low cost messaging interventions. PLOS ONE, 13(2), e0192594. https://doi.org/10.1371/journal.pone.0192594
Proximity of snacks to beverages increases food consumption in the workplace: A field study
Appetite / Aug 01, 2016
Baskin, E., Gorlin, M., Chance, Z., Novemsky, N., Dhar, R., Huskey, K., & Hatzis, M. (2016). Proximity of snacks to beverages increases food consumption in the workplace: A field study. Appetite, 103, 244–248. https://doi.org/10.1016/j.appet.2016.04.025
Education
Yale University
PhD, Marketing / May, 2015
Experience
Saint Joseph's University
Associate Professor of Food Marketing / August, 2015 — Present
Links & Social Media
Join Ernest on NotedSource!
Join Now
At NotedSource, we believe that professors, post-docs, scientists and other researchers have deep, untapped knowledge and expertise that can be leveraged to drive innovation within companies. NotedSource is committed to bridging the gap between academia and industry by providing a platform for collaboration with industry and networking with other researchers.
For industry, NotedSource identifies the right academic experts in 24 hours to help organizations build and grow. With a platform of thousands of knowledgeable PhDs, scientists, and industry experts, NotedSource makes connecting and collaborating easy.
For academic researchers such as professors, post-docs, and Ph.D.s, NotedSource provides tools to discover and connect to your colleagues with messaging and news feeds, in addition to the opportunity to be paid for your collaboration with vetted partners.