Founder & General Manager / November, 2025 — Present

Launched and scaled a premium baby apparel brand on Amazon Seller Central from zero, owning full P&L, digital growth strategy, and end-to-end FBA operations. * Built the brand from zero including PDP content, A+ pages, Brand Store, and full-funnel PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. * Established global sourcing partnerships, negotiated production and packaging terms, and manages FBA inventory forecasting and inbound logistics. * Developed a premium sustainability-focused product featuring OEKO-TEX certified bamboo fabric, child safety non-slip foot grips, and BPI-certified compostable packaging at a $29.99 premium price point. * This role sits alongside my enterprise CPG career and gives me rare dual fluency in both 1P Vendor Central operations and 3P Seller Central execution.

Ecommerce National Account Manager, Amazon / February, 2022 — October, 2025

Served as director-level P&L owner for the Amazon business across two flagship Clorox brands, Brita and Fresh Step, accountable for commercial strategy, pricing, trade, retail media, and supply chain execution against a $250M+ portfolio.* Doubled Cat Litter revenue from $40M to $80M over 3 consecutive years through Annual Vendor Negotiations, Subscribe and Save optimization, and full-funnel retail media strategy with Flywheel, Stackline, and ProductWind.

Sales Planning Manager / November, 2020 — March, 2022

Owned omnichannel growth strategy and P&L performance across 6 accounts including Amazon, Costco, Sam's Club, BJ's, Dollar General, and Family Dollar. * Led GTM strategy delivering 20% assortment growth at Dollar General, a 45% increase in eCommerce exclusives, and a new Sam's Club partnership, generating significant incremental revenue and market share. * Directed enterprise pricing strategy across 3 national actions and executed an 18% assortment rationalization, reducing complexity and increasing supply chain throughput. * Maintained 95%+ OTIF during global supply disruptions while simultaneously increasing promotional support by 25% across FDM and eCommerce channels.

Regional Sales Manager / July, 2019 — November, 2020

Led regional commercial strategy and customer development across Albertsons and Safeway, covering 5 divisions with full accountability for revenue, share, and profitability across a multi-category portfolio. * Delivered $26M+ in regional revenue on a $2.2M trade budget, managing 25+ annual promotional plans across 5 Albertsons divisions. * Secured 9 incremental SKUs and attained Category Captainship across 3 segments through strategic slotting negotiations that improved retailer economics and reduced cost-to-serve. * Built scalable demand forecasting and shipment planning tools that improved visibility and streamlined Monthly Business Reviews for national leadership.

Category Development Manager / March, 2018 — July, 2019

Led category strategy and portfolio optimization for the Kroger multimillion-dollar business unit across Food and Cat Litter, with full accountability for revenue growth, margin expansion, and category profitability. * Secured Category Captainship and led a data-driven category turnaround across 2,700+ Kroger stores within 90 days, delivering +3% revenue, +3% gross margin, and +0.5ppt household penetration. * Elevated Fresh Step to the #2 growth contributor at Kroger at +6% growth vs. a +1% category average from a #4 share position, outperforming larger competitors through shopper-led planogram redesign. * Directed shelf and space optimization during cost negotiations, reallocating space to high-margin priority SKUs to reduce trade dependency and improve supply chain throughput.

Field Senior Sales Analyst / July, 2016 — March, 2018

Deployed analytics capabilities in the field across the Northeast region, partnering with regional sales teams and retail customers across Walmart, Target, Kroger, Albertsons, and wholesale distributors to translate data into commercial decisions. * Built a proprietary void identification analytics framework adopted enterprise-wide at Clorox, unlocking $11.8M in incremental revenue by equipping sales teams to identify unmet demand and expand distribution. * Led SKU rationalization and forecasting initiatives with C&S Wholesale Grocer, reducing out-of-stocks, improving service levels, and driving $250K+ in incremental growth through diversion management. * Built advanced customer and SKU-level reporting and new item tracking systems, enabling faster speed-to-shelf and sharper commercial decision-making across the Northeast region.

Senior Sales Analyst / March, 2015 — March, 2016

Supported sales planning, category strategy, and SKU portfolio optimization across Walmart, Target, Club, and regional grocery channels. * Led commercialization and distribution expansion of 4 new Scented Splash-Less SKUs across FDM and Club channels, capturing underdeveloped segments and accelerating Laundry category growth. * Built analytics and reporting tools to track assortment, merchandising, pricing, and shelving across major retailers, enabling faster identification of growth opportunities and improving sales planning accuracy. * Served as a strategic thought partner to Sales, Finance, and Supply Chain leadership, translating complex data into actionable business cases for pricing, promotion, and inventory decisions.

Shopper Marketing Analyst / October, 2013 — March, 2015

Launched a progressive career at Clorox in a corporate analytics and strategy role, co-owning sales planning across Cleaning and Laundry categories. * Built and launched enterprise-grade sales performance and new item tracking tools, aligning Sales, Marketing, Finance, and Demand Planning on forecasting, execution, and launch optimization. * Developed market defense strategies securing White Revive distribution wins and strengthening shelf presence against competitive threats at Walmart and Target.

Program Center Manager / August, 2010 — October, 2013

Early-career general management role with full P&L accountability, leading matrixed teams of 25-50 FTEs across multi-channel commercial operations. * Delivered 3 consecutive years of revenue growth, growing annual revenue from $100K to $400K within 2 years through disciplined forecasting and diversified revenue strategy. * Strategic Initiative Turnaround: Spearheaded the turnaround of a $1M underperforming initiative, restoring profitability through rigorous execution discipline and portfolio reassessment. * Rapid Customer Acquisition: Revitalized the acquisition strategy to drive a 50% increase in new customer acquisition within the first two months by optimizing targeting and channel mix. * Scalable Team Leadership: Led and scaled matrixed teams of 25–50 FTEs, driving significant improvements in productivity and execution quality while achieving 86% client retention.

Program Center Manager / August, 2010 — October, 2013

Early-career GM role with full PL accountability leading matrixed teams of 25-50 FTEs delivering 3 consecutive years of revenue growth growing annual revenue from 100K to 400K within 2 years and achieving 86% client retention.

Account Specialist / February, 2008 — August, 2008

Delivered consistent B2C revenue growth by executing high-velocity customer acquisition and conversion strategies. Developed foundational commercial discipline through quota ownership, rigorous performance tracking, and results-driven execution in a high-volume sales environment. * High-Impact Conversion: Exceeded sales and credit card acquisition goals for national accounts including Proactiv Solutions (Guthy-Renker), MBNA, and AAA, sustaining a 25% conversion rate (vs. a 10% target). * Top-Tier Performance: Recognized as the Top Sales Associate within the first three weeks of performance, leading to a promotion offer to Sales Trainer within the first month. * Portfolio Monetization: Generated significant incremental revenue from existing customer bases through strategic cross-selling and retention tactics.

Supervisor / February, 2006 — February, 2008

Led a high-volume call center team, focusing on operational efficiency, team coaching, and client relationship management. Directed performance strategy by identifying gaps in standard operating procedures and developing customized training frameworks to exceed institutional targets. * Performance Excellence: Won "Center of the Month" 4 times within the first year, consistently outperforming 15+ competing centers in the Northeast region. * Process Innovation: Developed and implemented a proprietary training script that bypassed corporate standard templates, successfully increasing donor participation rates across both cold and warm leads. * Team Leadership: Coached and mentored a matrixed team of student callers, instilling a results-oriented culture that improved call-to-close efficiency and donor retention.

Student Caller / February, 2004 — February, 2006

Owned individual performance targets for the University of Rochester’s fundraising initiatives, focusing on donor acquisition and revenue generation. * Record-Breaking Revenue: Raised $220,000+ within a 9-month period, shattering the previous historical high of $100,000—a 120% increase in fundraising productivity. * Strategic Communication: Leveraged advanced interpersonal and problem-solving skills to re-engage lapsed donors and secure high-value commitments.