Kimberly Rose Clark, Ph.D.

Professor Dartmouth College Expert in Academic and Commercial Research integrating applied measures of neuroscience.

Research Expertise

neuroscience consumer neuroscience

neuromarketing

decision making

Communication

Marketing

Neurology

Cognitive Neuroscience

About

I am a "pracademic" teaching and conducting academic research in the Psychological and Brain Sciences as well as commercial research for blue chip brands and government organizations.

Publications

Eye Position Influences Auditory Responses in Primate Inferior Colliculus

Neuron

2001

Ethics and Neuromarketing

Unknown Venue

2017

How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking

Journal of Advertising Research

2018

A field with a view: Ethical considerations for the fields of consumer neuroscience and neuromarketing

Ethical Dimensions of Commercial and DIY Neurotechnologies

2020

The Exterior of the Store

Visual Merchandising and Display

2018

The Neuromarketing Revolution

Advances in Marketing, Customer Relationship Management, and E-Services

2020

Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas

Ethics and Neuromarketing

2016

The Future of Advertising

Advances in Business Information Systems and Analytics

2021

Future Directions

An Integrative Guide to Consumer Neuroscience

2022

Consumer Neuroscience

Advances in Marketing, Customer Relationship Management, and E-Services

2020

Schema benefit vs. proactive interference: Contradicting behavioral outcomes and coexisting neural patterns

NeuroImage

2017

None of the party leaders is offering us charisma

Shrinking the News

2018

Education

Oberlin College

BA, Psychology, Neuroscience / June, 1996

Oberlin, Ohio, United States of America

Dartmouth College

Ph.D., Social & Decision Neuroscience, Consumer Neuroscience / June, 2004

Hanover, New Hampshire, United States of America

Experience

Merchant Mechanics

Chief Research Officer / June, 2004 — September, 2023

Defined research programs for Fortune 500, Blue Chip, and Government Sector Clients

Dartmouth College

Lecturer, Researcher / June, 2014 — Present

I teach required courses (stats, research methods) for Neuroscience and Psychology majors. I also teach a course in Consumer Neuroscience which was the first course of its kind developed in the United States.

Links & Social Media

Research Web Site

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