Dr. Wolfgang Messner

Professor in International Business with expertise in Data Analytics and Machine Learning

Columbia, SC

Research Expertise

International Business
International Marketing
International Management
Strategy and Management
Business and International Management
Marketing
Public Health, Environmental and Occupational Health
Artificial Intelligence
Social Psychology
Cultural Studies
Tourism, Leisure and Hospitality Management
Software
Sociology and Political Science
Organizational Behavior and Human Resource Management
Human-Computer Interaction

About

Results-oriented and internationally experienced project manager, consultant, and researcher with a passion for leveraging machine learning and advanced statistical techniques to solve intricate challenges in international marketing and consumer behavior. Demonstrated track record of driving strategic initiatives, cultivating cross-border partnerships, and delivering tangible impacts on revenue generation. Highly adaptable to rapidly evolving technologies and market trends. Aiming to apply my expertise to lead transformative projects and elevate organizational success on a global scale. **Research and publication overview** · Authored 36 peer-reviewed journal publications (data analytics, international business, marketing) · Authored and edited 8 business books, published by *Palgrave Macmillan* and *Springer* · Published 5 teaching cases with *SAGE* and *Ivey* · Research impact (Google Scholar): h-index of 17 with 1,000+ citations **Competences in data analysis (selected)** · Supervised: Neural networks, deep learning · Unsupervised: Kohonen self-organizing maps · Frequentist and Bayesian regression analysis · Multilevel (hierarchical) modeling · Exploratory and confirmatory factor analysis · fs/QCA \| HLM \| SPSS \| JASP \| Python\, incl\. Keras\, Dalex

Publications

Effect of organizational culture on employee commitment in the Indian IT services sourcing industry

Journal of Indian Business Research / May 31, 2013

Messner, W. (2013). Effect of organizational culture on employee commitment in the Indian IT services sourcing industry. Journal of Indian Business Research, 5(2), 76–100. https://doi.org/10.1108/17554191311320764

The Institutional and Cultural Context of Cross-National Variation in COVID-19 Outbreaks

Apr 01, 2020

Messner, W. (2020). The Institutional and Cultural Context of Cross-National Variation in COVID-19 Outbreaks. https://doi.org/10.1101/2020.03.30.20047589

Advancing Intercultural Competencies for Global Collaboration

Globalization of Professional Services / Jan 01, 2012

Messner, W., & Schäfer, N. (2012). Advancing Intercultural Competencies for Global Collaboration. In Globalization of Professional Services (pp. 189–201). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-29181-4_17

The role of gender in building organisational commitment in India's services sourcing industry

IIMB Management Review / Sep 01, 2017

Messner, W. (2017). The role of gender in building organisational commitment in India’s services sourcing industry. IIMB Management Review, 29(3), 188–202. https://doi.org/10.1016/j.iimb.2017.07.004

Making the Compelling Business Case

Jan 01, 2013

Messner, W. (2013). Making the Compelling Business Case. Palgrave Macmillan UK. https://doi.org/10.1057/9781137340573

The impact of an aircraft's service environment on perceptions of in-flight food quality

Journal of Air Transport Management / Jun 01, 2016

Messner, W. (2016). The impact of an aircraft’s service environment on perceptions of in-flight food quality. Journal of Air Transport Management, 53, 123–130. https://doi.org/10.1016/j.jairtraman.2016.02.010

Measuring existent intercultural effectiveness in global teams

International Journal of Managing Projects in Business / Jan 05, 2015

Messner, W. (2015). Measuring existent intercultural effectiveness in global teams. International Journal of Managing Projects in Business, 8(1), 107–132. https://doi.org/10.1108/ijmpb-05-2014-0044

India’s IT & BPO Industry

Working with India

India’s IT & BPO Industry. (n.d.). In Working with India (pp. 63–94). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-89078-2_4

Effects of National Culture on the Extent of Panic Buying during the COVID-19 Outbreak

Journal of International Consumer Marketing / Aug 11, 2021

Messner, W., & Payson, S. E. (2021). Effects of National Culture on the Extent of Panic Buying during the COVID-19 Outbreak. Journal of International Consumer Marketing, 34(3), 235–254. https://doi.org/10.1080/08961530.2021.1962475

Understanding the influence of culture on customer engagement and recommendation intentions

Journal of Strategic Marketing / Nov 24, 2020

Messner, W. (2020). Understanding the influence of culture on customer engagement and recommendation intentions. Journal of Strategic Marketing, 30(8), 782–806. https://doi.org/10.1080/0965254x.2020.1849363

Variation in COVID-19 outbreaks at the US state and county levels

Public Health / Oct 01, 2020

Messner, W., & Payson, S. E. (2020). Variation in COVID-19 outbreaks at the US state and county levels. Public Health, 187, 15–18. https://doi.org/10.1016/j.puhe.2020.07.035

Customer relationship management technology

Business Information Review / Dec 01, 2005

Messner, W. (2005). Customer relationship management technology: A commodity or distinguishing factor? Business Information Review, 22(4), 253–262. https://doi.org/10.1177/0266382105060604

Contextual factors and the COVID‐19 outbreak rate across U.S. counties in its initial phase

Health Science Reports / Feb 02, 2021

Messner, W., & Payson, S. E. (2021). Contextual factors and the <scp>COVID</scp>‐19 outbreak rate across U.S. counties in its initial phase. Health Science Reports, 4(1). Portico. https://doi.org/10.1002/hsr2.242

Cultural and Individual Differences in Online Reviews

Journal of International Consumer Marketing / Feb 05, 2020

Messner, W. (2020). Cultural and Individual Differences in Online Reviews. Journal of International Consumer Marketing, 32(5), 356–382. https://doi.org/10.1080/08961530.2020.1722980

The Misconstruction of Hofstede's Uncertainty Avoidance Dimension: The Fallacy of Ecological Operation without Construct Validity at the Individual Level

Journal of Global Marketing / Aug 05, 2016

Messner, W. (2016). The Misconstruction of Hofstede’s Uncertainty Avoidance Dimension: The Fallacy of Ecological Operation without Construct Validity at the Individual Level. Journal of Global Marketing, 29(5), 298–313. https://doi.org/10.1080/08911762.2016.1203470

Rightshore!

Jan 01, 2008

Messner, W., Hendel, A., & Thun, F. (Eds.). (2008). Rightshore! Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-77288-0

Cash Management und Cash Pooling

Banken der Zukunft — Zukunft der Banken / Jan 01, 2001

Maus, P. (2001). Cash Management und Cash Pooling. In Banken der Zukunft — Zukunft der Banken (pp. 227–248). Gabler Verlag. https://doi.org/10.1007/978-3-322-96334-5_10

The Beauty and Importance of Quality Customer Information

The Marketing Review / Oct 01, 2004

Messner, W. (2004). The Beauty and Importance of Quality Customer Information. The Marketing Review, 4(3), 279–290. https://doi.org/10.1362/1469347042223391

Advancing our understanding of cultural heterogeneity with unsupervised machine learning

Journal of International Management / Jun 01, 2022

Messner, W. (2022). Advancing our understanding of cultural heterogeneity with unsupervised machine learning. Journal of International Management, 28(2), 100885. https://doi.org/10.1016/j.intman.2021.100885

Does Value for  Money Create Advocates? A Study in the International Airline Services Industry

Journal of Global Marketing / Jun 05, 2017

Messner, W. (2017). Does Value for  Money Create Advocates? A Study in the International Airline Services Industry. Journal of Global Marketing, 30(5), 309–321. https://doi.org/10.1080/08911762.2017.1327626

Intelligent IT Offshoring to India

Jan 01, 2010

Messner, W. (2010). Intelligent IT Offshoring to India: Roadmaps for Emerging Business Landscapes. Palgrave Macmillan UK. https://doi.org/10.1057/9780230291263

Justifying information system value

Business Information Review / Jun 01, 2007

Messner, W. (2007). Justifying information system value: Development of a method for measuring customer advisory system effectiveness. Business Information Review, 24(2), 126–134. https://doi.org/10.1177/0266382107078865

Improving the cross-cultural functioning of deep artificial neural networks through machine enculturation

International Journal of Information Management Data Insights / Nov 01, 2022

Messner, W. (2022). Improving the cross-cultural functioning of deep artificial neural networks through machine enculturation. International Journal of Information Management Data Insights, 2(2), 100118. https://doi.org/10.1016/j.jjimei.2022.100118

Connections Between Cultures: Using Empirical Distributions for Measuring Cultural Differences

Journal of Cross-Cultural Psychology / Dec 29, 2020

Messner, W. (2020). Connections Between Cultures: Using Empirical Distributions for Measuring Cultural Differences. Journal of Cross-Cultural Psychology, 52(2), 129–154. https://doi.org/10.1177/0022022120982370

Offshoring to India – realising savings and capturing value

Journal of Indian Business Research / Mar 22, 2011

Messner, W. (2011). Offshoring to India – realising savings and capturing value. Journal of Indian Business Research, 3(1), 63–68. https://doi.org/10.1108/17554191111112479

Strategie-, Prozess- und IT-Management: Ein Pattern-orientierter Integrationsansatz

Wirtschaftsinformatik 2005 / Jan 01, 2005

Kühn, H., & Karagiannis, D. (2005). Strategie-, Prozess- und IT-Management: Ein Pattern-orientierter Integrationsansatz. In Wirtschaftsinformatik 2005 (pp. 1483–1502). Physica-Verlag HD. https://doi.org/10.1007/3-7908-1624-8_78

Geometrical Measurement of Cultural Differences

Journal of International Marketing / Jul 01, 2021

Messner, W. (2021). Geometrical Measurement of Cultural Differences. Journal of International Marketing, 29(3), 43–62. https://doi.org/10.1177/1069031x211018452

Cross-cultural measurement of transaction-specific customer satisfaction in the services industry

Journal of Customer Behaviour / Dec 31, 2016

Messner, W. (2016). Cross-cultural measurement of transaction-specific customer satisfaction in the services industry. Journal of Customer Behaviour, 15(4), 369–393. https://doi.org/10.1362/147539216x14594363340172

The association of cultural and contextual factors with social contact avoidance during the COVID-19 pandemic

PLOS ONE / Dec 28, 2021

Messner, W. (2021). The association of cultural and contextual factors with social contact avoidance during the COVID-19 pandemic. PLOS ONE, 16(12), e0261858. https://doi.org/10.1371/journal.pone.0261858

Intercultural Aspects of Project Management in India

Rightshore!

Messner, W. (n.d.). Intercultural Aspects of Project Management in India. In Rightshore! (pp. 101–120). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-77288-0_7

Cultural Heterozygosity: Towards a New Measure of Within-Country Cultural Diversity

Journal of World Business / Jun 01, 2022

Messner, W. (2022). Cultural Heterozygosity: Towards a New Measure of Within-Country Cultural Diversity. Journal of World Business, 57(4), 101346. https://doi.org/10.1016/j.jwb.2022.101346

The impact of language proficiency on airline service satisfaction

Journal of Travel & Tourism Marketing / Feb 12, 2020

Messner, W. (2020). The impact of language proficiency on airline service satisfaction. Journal of Travel &amp; Tourism Marketing, 37(2), 169–184. https://doi.org/10.1080/10548408.2020.1740139

The Palgrave Handbook of Managing Continuous Business Transformation

Jan 01, 2017

Ellermann, H., Kreutter, P., & Messner, W. (Eds.). (2017). The Palgrave Handbook of Managing Continuous Business Transformation. Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-60228-2

From black box to clear box: A hypothesis testing framework for scalar regression problems using deep artificial neural networks

Applied Soft Computing / Oct 01, 2023

Messner, W. (2023). From black box to clear box: A hypothesis testing framework for scalar regression problems using deep artificial neural networks. Applied Soft Computing, 146, 110729. https://doi.org/10.1016/j.asoc.2023.110729

Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study

Journal of International Marketing / Sep 13, 2022

Messner, W. (2022). Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study. Journal of International Marketing, 30(4), 21–43. https://doi.org/10.1177/1069031x221123993

Value or Quality? Differences in Airlines’ Customer Satisfaction Strategies across National Markets

Services Marketing Quarterly / Jul 02, 2020

Messner, W. (2020). Value or Quality? Differences in Airlines’ Customer Satisfaction Strategies across National Markets. Services Marketing Quarterly, 41(3), 205–235. https://doi.org/10.1080/15332969.2020.1786244

Methodological issues in group-referenced measurement of Indian culture

South Asian Journal of Global Business Research / Aug 03, 2015

Messner, W., & Schäfer, N. (2015). Methodological issues in group-referenced measurement of Indian culture. South Asian Journal of Global Business Research, 4(2), 226–250. https://doi.org/10.1108/sajgbr-12-2014-0089

The contribution of subjective measures to the quantification of social progress

International Journal of Sociology and Social Policy / Apr 11, 2016

Messner, W. (2016). The contribution of subjective measures to the quantification of social progress: Evidence from Europe and Israel. International Journal of Sociology and Social Policy, 36(3/4), 258–268. https://doi.org/10.1108/ijssp-06-2015-0060

Globalization of Professional Services

Jan 01, 2012

Bäumer, U., Kreutter, P., & Messner, W. (Eds.). (2012). Globalization of Professional Services. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-29181-4

Responding Strategically to Fundamental Changes in Professional Services: Aim and Scope of the Book

Globalization of Professional Services / Jan 01, 2012

Bäumer, U., Kreutter, P., & Messner, W. (2012). Responding Strategically to Fundamental Changes in Professional Services: Aim and Scope of the Book. In Globalization of Professional Services (pp. 1–7). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-29181-4_1

Wann Zusatzversicherungen sinnvoll und wann sie nicht notwendig sind

Die Rentenversicherung / Apr 01, 2009

Leopold, D. (2009). Wann Zusatzversicherungen sinnvoll und wann sie nicht notwendig sind. Die Rentenversicherung, 4. https://doi.org/10.37307/j.2363-9768.2009.04.04

Market research in India: does the choice of language cause questionnaire contamination?

Journal of Indian Business Research / Jun 19, 2017

Messner, W. (2017). Market research in India: does the choice of language cause questionnaire contamination? Journal of Indian Business Research, 9(2), 149–168. https://doi.org/10.1108/jibr-09-2016-0100

4 Sprache(n) in Indien

Wachstumsmarkt Indien

Ossola-Haring, C. (n.d.). 4 Sprache(n) in Indien. In Wachstumsmarkt Indien. OLDENBOURG WISSENSCHAFTSVERLAG. https://doi.org/10.1524/9783486846140-006

CRM bei Banken: Vom Produkt zum Prozeßportal

Effektives Customer Relationship Management / Jan 01, 2001

Schmid, R., Bach, V., & Österle, H. (2001). CRM bei Banken: Vom Produkt zum Prozeßportal. In Effektives Customer Relationship Management (pp. 101–115). Gabler Verlag. https://doi.org/10.1007/978-3-322-82348-9_5

Cultural Biases in Word-of-mouth Recommendation: A Twelve Country Study in the Airline Services Industry

Journal of Customer Behaviour / Dec 31, 2018

Messner, W. (2018). Cultural Biases in Word-of-mouth Recommendation: A Twelve Country Study in the Airline Services Industry. Journal of Customer Behaviour, 17(4), 279–305. https://doi.org/10.1362/147539218x15445233217814

Being happy. The role of personal value priorities in subjective well-being across European countries

International Journal of Cross Cultural Management / Jun 08, 2023

Messner, W. (2023). Being happy. The role of personal value priorities in subjective well-being across European countries. International Journal of Cross Cultural Management, 23(2), 389–421. https://doi.org/10.1177/14705958231180049

Disparities in demand for COVID‐19 hospital care in the United States: Insights from a longitudinal hierarchical study

Health Science Reports / Jan 01, 2022

Messner, W. (2022). Disparities in demand for <scp>COVID</scp>‐19 hospital care in the United States: Insights from a longitudinal hierarchical study. Health Science Reports, 5(1). Portico. https://doi.org/10.1002/hsr2.441

Empirically assessing noisy necessary conditions with activation functions

Computational Management Science / Sep 26, 2020

Messner, W. (2020). Empirically assessing noisy necessary conditions with activation functions. Computational Management Science, 18(1), 1–23. https://doi.org/10.1007/s10287-020-00377-2

Customer Care als Unternehmensstrategie

Handbuch Electronic Customer Care / Jan 01, 2004

Messner, W. (2004). Customer Care als Unternehmensstrategie. In Handbuch Electronic Customer Care (pp. 23–36). Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2680-7_2

Cultural patterns of evasive answer bias in surveys

International Journal of Cross Cultural Management / Dec 13, 2022

Messner, W. (2022). Cultural patterns of evasive answer bias in surveys. International Journal of Cross Cultural Management, 23(1), 133–167. https://doi.org/10.1177/14705958221130202

Continuous Business Transformation: What Is It All About?

The Palgrave Handbook of Managing Continuous Business Transformation / Dec 28, 2016

Messner, W. (2016). Continuous Business Transformation: What Is It All About? In The Palgrave Handbook of Managing Continuous Business Transformation (pp. 3–18). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-60228-2_1

Strategically Organising for Innovation in Global Sourcing

Globalization of Professional Services / Jan 01, 2012

Messner, W. (2012). Strategically Organising for Innovation in Global Sourcing. In Globalization of Professional Services (pp. 41–51). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-29181-4_5

Winning the race for talent in emerging markets (attracting and retaining the best employees in developing economies)

Human Resource Management International Digest / May 01, 2009

Ready, D. A. (2009). Winning the race for talent in emerging markets (attracting and retaining the best employees in developing economies). Human Resource Management International Digest, 17(3). https://doi.org/10.1108/hrmid.2009.04417cad.007

Economic and Business Effects of IT Offshoring

Rightshore!

Messner, W., & Weinert, S. (n.d.). Economic and Business Effects of IT Offshoring. In Rightshore! (pp. 31–44). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-77288-0_3

Offshoring in India: Opportunities and Risks

Rightshore!

Messner, W. (n.d.). Offshoring in India: Opportunities and Risks. In Rightshore! (pp. 15–30). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-77288-0_2

Handlungsfelder bei der Etablierung von Financial Planning als Dienstleistungsangebot

Bankinformatik 2004 / Jan 01, 2003

Messner, W. (2003). Handlungsfelder bei der Etablierung von Financial Planning als Dienstleistungsangebot. In Bankinformatik 2004 (pp. 361–366). Gabler Verlag. https://doi.org/10.1007/978-3-322-90310-5_35

Distance is the spice, but not the whole enchilada: Country-pair psychic distance stimuli and country fixed effects in a deep learning implementation of the trade flow model

International Business Review / Feb 01, 2024

Messner, W. (2024). Distance is the spice, but not the whole enchilada: Country-pair psychic distance stimuli and country fixed effects in a deep learning implementation of the trade flow model. International Business Review, 33(1), 102201. https://doi.org/10.1016/j.ibusrev.2023.102201

Exploring multilevel data with deep learning and XAI: The effect of personal-care advertising spending on subjective happiness

International Business Review / Feb 01, 2024

Messner, W. (2024). Exploring multilevel data with deep learning and XAI: The effect of personal-care advertising spending on subjective happiness. International Business Review, 33(1), 102203. https://doi.org/10.1016/j.ibusrev.2023.102203

A Study of Children’s Culture across 35 Societies

Journal of International Consumer Marketing / Oct 16, 2023

Messner, W. (2023). A Study of Children’s Culture across 35 Societies. Journal of International Consumer Marketing, 1–25. https://doi.org/10.1080/08961530.2023.2268274

The contingency impact of culture on health security capacities for pandemic preparedness: A moderated Bayesian inference analysis

Journal of International Management / Oct 01, 2023

Messner, W. (2023). The contingency impact of culture on health security capacities for pandemic preparedness: A moderated Bayesian inference analysis. Journal of International Management, 29(5), 101056. https://doi.org/10.1016/j.intman.2023.101056

Genuine Consulting Experience: Developing Internationalization Strategies for Small Businesses

The Palgrave Handbook of Learning and Teaching International Business and Management / Jan 01, 2019

Chumbi, G. B., Bowles, C. N., & Messner, W. (2019). Genuine Consulting Experience: Developing Internationalization Strategies for Small Businesses. In The Palgrave Handbook of Learning and Teaching International Business and Management (pp. 331–358). Springer International Publishing. https://doi.org/10.1007/978-3-030-20415-0_16

Renault Duster in India: Creating a Market Segment

Jan 01, 2019

Messner, W., & Chaudhary, A. (2019). Renault Duster in India: Creating a Market Segment. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526467836

Made-in-India Cars: When Safety Isn’t a Priority

Jan 01, 2018

Messner, W., & Wilson, K. C. (2018). Made-in-India Cars: When Safety Isn’t a Priority. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526462725

Outsourcing und Offshoring von Business Intelligence-Lösungen — Empirische Studien und Praxiserfahrung

Auf dem Weg zur Integration Factory

Philippi, J. (n.d.). Outsourcing und Offshoring von Business Intelligence-Lösungen — Empirische Studien und Praxiserfahrung. In Auf dem Weg zur Integration Factory (pp. 73–106). Physica-Verlag. https://doi.org/10.1007/3-7908-1612-4_5

WSCG '97 The Fifth International Conference in Central Europe on Computer Graphics and Visualization 97

Computers & Graphics / Sep 01, 1996

WSCG ’97 The Fifth International Conference in Central Europe on Computer Graphics and Visualization 97. (1996). Computers &amp; Graphics, 20(5), III. https://doi.org/10.1016/s0097-8493(96)90058-8

Education

University of Kassel

Dr. rer. pol., Economics and social sciences / 2004

Kassel

University of Wales

M.B.A., Financial management / 1998

Cardiff

Technical University Munich

B.Sc. & M.Sc. (Dipl.-Inform. Univ.), Computer science; artificial intelligence; computer graphics / 1995

Munich

University of Newcastle upon Tyne

B.Sc. (Erasmus exchange), Computing science / 1992

Newcastle upon Tyne

Experience

University of South Carolina, Darla Moore School of Business | Columbia, SC, USA

Clinical Professor of International Business / 2016Present

• Developed novel algorithms for eXplainable Artificial Intelligence (XAI). Leveraged machine learning and deep learning techniques to address research questions in international business and marketing • Utilized advanced statistical approaches to assess cultural diversity and differences across regions and populations • Investigated variations in the impact of the COVID-19 pandemic on public health systems and consumer behavior • Taught under- and postgraduate courses in the #1-ranked international business department, as recognized by US News & World Report. Courses include data analytics, management consulting, and intercultural team management • Engaged in collaborative student consulting projects with companies such as Positec, SC SBDC, Seabin Australia, Thomson Reuters, UPS Global Supply Chain Solutions (Data & Innovation), and UPS International

MYRA School of Business | Mysore, India

Professor of International Management / 20132016

• Analyzed cultural differences in consumer behavior with a focus on the effectiveness of marketing strategies • Formulated strategic initiatives for conducting business in emerging markets • Taught postgraduate courses on customer service, business case analysis, and international business

GloBus Research | London, UK & Bangalore, India

Co-founder & Director / 20112017

• Developed customized learning solutions for executives • Created assessment tools to evaluate intercultural communication competence and team effectiveness • Led the design and delivery of the India module within the prestigious Leadership Excellence Program offered collaboratively by WHU, IDG, and DXC Technology

Capgemini Consulting (Invent) | Frankfurt, Germany

Principal Consultant / 20062011

• Optimized a network of service centers for a global travel group, achieving cost savings through call reduction strategies, consolidation, and outsourcing • Established a robust framework for offshore provider relationship governance, specifically to bolster the analytics platform of a leading global logistics company

Capgemini Technology Services | Bangalore, India

Director (Expatriate assignment) / 20082010

• Spearheaded the growth of an offshore team from zero to over 100 SAP business analysts and developers • Planned capacity and effectively managed demand and resource utilization • Led and managed globally distributed bid teams during Request for Proposals (RfPs)

BMW Group (Softlab/Cirquent, now NTT Data) | Frankfurt & Munich, Germany

Senior Management Consultant / 20032005

• Helped establish a citizen relationship management strategy for a political party in preparation for the 2005 German general elections. Managed the system integration partner • Designed the request-to-order process for a major producer of flavors and fragrances to increase win likelihood through rapid prototyping • Provided expert guidance and support to Softlab’s European subsidiaries in order to strengthen their competitive positioning in RfPs

The Information Management Group, IMG (University of St. Gallen spin-off) | Frankfurt, Germany & Zurich, Switzerland

Consulting Manager / 19992002

• Developed comprehensive customer relationship management strategies, landscapes, and go-forward plans for multiple universal, investment, and municipal savings banks. Headed the CRM competence center in Germany • Introduced a major transformation of the dividend processing architecture in the private banking division of a Swiss bank, achieving seamless straight-through-processing of interbank messages • Crafted a new outsourced operating model for paper-based payment processing, providing end-to-end support to a savings bank’s umbrella organization from initial business case development to production start • Developed an insourced capability for a cooperative banking society, streamlining payment processing operations • Conducted a thorough threat analysis for a Swiss private bank, ensuring the security and integrity of their IS/IT systems

Deutsche Bank | Eschborn, Germany

Assistant Vice President / 19952003

• Orchestrated the redesign and global implementation of core banking functionalities, including global credit lines • Defined critical business requirements related to the European Monetary Union • Deployed core banking software for new Deutsche Bank branches in Hungary and Poland

Deutsche Software India | Bangalore, India

Program Manager (Expatriate assignment) / 19981999

• Pioneered the inclusion of offshore resources into core banking software development processes • Successfully built and led an offshore team of over 20 analysts and developers

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