Passionate Research & Analytics
professional having consulted global
organizations like Mars, Dell, CIBC,
Uber, Hotels.Com, PepsiCo, Coca-Cola,
Adidas, Indeed, Diageo, BCA bank,
Samsung, Pfizer, Google, Lafarge on
their advertising, media, innovation,
and marketing strategies. <br> I
have also helped many startups to
scale up their business in Asia and
built their business from scratch
including challenging markets like
India. My biggest achievement is able
to grow business from $400K to $2MM by
offering innovative solutions
incorporating both research and
analytics based on the clients'
requirements. I strongly believe that
the best approach to be at the heart
of client business is to communicate
with the clients constantly and
understand their business
requirements. This approach has
enabled me to build the right
solutions and thus enabling clients to
take the right strategic decisions. I
am considered an accessible and
compassionate leader by the team and
take great pride in mentoring them and
helping individuals develop their
skills and achieve their career goals.
I am an organized individual with a
keen sense of attention to detail and
at ease in a fast-paced and dynamic
environment. Key Expertise : \-
Research \- Handling different types
of research solutions Cross\-Media
Research\, Competitive Analysis\,
Brand Tracking, Social Research,
Customer Journey \- Analytics \-
Actively involved in analytical
solutions like Forecasting\,
Commstracker Modeling\, and
descriptive statistics using tools
like Tableau, SQL, R. \- Business
Development \- Helped in new client
acquisition as well as retention of
existing clients\, thus enabling
strong growth of revenue \- Team
Management \- I am currently managing
a team of high caliber analytics and
research team\, making sure that we
are continuously delivering the right
solutions based on client requirements
\- New Product Development \- Actively
work with clients and the Senior
Leadership Team of GroupM to develop
newer solutions based on the current
market demand