Bio: Birnur Aral is a prominent figure
in the consumer products industry,
with over 20 years of experience. She
has notably led the Beauty, Health,
and Sustainability Lab at Good
Housekeeping Institute, overseeing
studies in diverse categories.
Birnur's work has profoundly
influenced Good Housekeeping's
audience, engaging over 50 million
readers monthly with insightful
reviews and content. Her keen eye for
quality has been pivotal in the
evaluation process for the Good
Housekeeping Seal, a symbol of
consumer trust in various categories,
including cosmetics, OTC drugs, health
remedies, and supplements. As a
principal organizer of Good
Housekeeping’s Raise the Green Bar
Sustainability summits, Birnur
introduced and managed the brand's
Sustainable Innovation Awards. Her
academic background comprises a BS in
Chemical Engineering from Bogazici
University, advanced degrees from
Stevens Institute of Technology, and a
post-graduate certificate in
Sustainability Analytics from Columbia
University. Recently, Birnur returned
to Stevens Institute of Technology as
a part-time researcher while starting
her consultancy to assist brands in
achieving sustainable growth and
earning consumer trust with her vast
experience and commitment to
sustainability. In addition to her
professional achievements, Birnur has
contributed as a juror on award
panels, moderated panels in the beauty
industry, and mentored young
entrepreneurs and graduate students.
Her research has resulted in
scientific publications and patented
personal care innovations. Residing in
West New York, NJ, Birnur is a proud
mother of two daughters, balancing her
professional pursuits with a rich
family life. Areas of Expertise:
**AREAS OF EXPERTISE** <br>
Sustainability \| Value Chain Analysis
\| Life Cycle Thinking \| Materiality
Assessment \| ESG Reporting \|
Research \| Polymer Processing \|
Rheology \| Materials Science \|
Leadership \| Building Trust \|
Leading with Vision and Integrity \|
Critical and Creative Thinker \|
Marketing Claim Savvy \| Digital
Content \| Search Engine Optimization
\| E\-Commerce \| Communication \|
Team Building \| Talent Development\,
Management\, and Retention \|
Stakeholder Management Cross
Functional Collaboration \| Brand
Partnerships \| Strategic Business
Alliances \| Engagement \| Media
Relations <br> <br> List
of Publications: B. Aral and D. M.
Kalyon, "Viscoelastic Material
Functions of Noncolloidal Suspensions
with Spherical Particles," J.
Rheology, 41, (3), 599-620 (1997). B.
Aral and D. M. Kalyon, "Rheology and
Extrudability of Very Concentrated
Suspensions: Effects of Vacuum
Imposition," Plast. and Rubber Comp.
Proc. and Applications, 24, 201-210
(1995). B. Aral and D. M. Kalyon,
"Effects of Temperature and Surface
Roughness on Time-Dependent
Development of Wall Slip in Torsional
Flow of Concentrated Suspensions," J.
Rheol., 38 (4), 957-972 (1994). D.
Kalyon, P. Yaras, B. Aral and U.
Yilmazer, "Rheological Behavior of
Concentrated Suspensions: A Solid
Rocket Fuel Simulant," J. Rheology,
37, 35-53 (1993). D. M. Kalyon, R.
Yazici, C. Jacob, B. Aral and S. W.
Sinton, "Effects of Air Entrainment on
the Rheology of Concentrated
Suspensions during Con\_nuous
Processing," Polym. Eng. Sci., 31,
1386-1392 (1991).