Dr. Norm O’Reilly has been a partner
with the T1 Agency for almost 20
years. Over that time, he has worked
on more than 250 client projects,
ranging from Fortune 100 companies to
small amateur sport properties and
causes. He has generated insights as
lead author of research studies, blog
posts, and white papers, and has
participated on the organization’s
leadership team. He speaks often,
including keynotes to industry. As a
T1 partner, he has led numerous
projects with brands and properties,
with a client list that includes
PepsiCo, Nike, Shell, Esso, Canadian
Paralympic Committee, Ottawa Sports
and Entertainment Group, Canadian
Olympic Committee, Mondelez, Kids Help
Phone, Nissan, Hockey Canada, BMO,
Dairy Farmers of Canada, USports,
Canadian Center for Ethics in Sport,
Canadian Hockey League, and many more.
He co-founded and has led the Canadian
Sponsorship Landscape study, now in
its 19th edition and was co-lead on
Canada’s Most Valuable Property Study
in 2014, 2016, and 2018. Dr. O’Reilly
is also a sought after academic and is
recognized as one of the leading
scholars in the business of sports. He
is currently Dean of the College of
Business at the University of New
England. He has authored or
co-authored 22 books, 15 case studies
in the Harvard/Stanford series, and
more than 165 peer-reviewed journal
articles. In 2018, while at the Lang
School of Business & Economics at
the University of Guelph, he founded
the International Institute for Sport
Business & Leadership, a
think-tank devoted to improving the
sport business globally. From 2014 to
2018, he held the Richard P. and Joan
S. Fox Professor of Business and was
Chair of the Department of Sports
Administration at Ohio University’s
College of Business. He has also
taught at the University of Ottawa,
Syracuse University, Stanford
University, Laurentian University,
Ryerson University, Athabasca
University, Bayreuth University, and
the Russian International Olympic
University. A certified CPA, O’Reilly
holds a Ph.D. in management from
Carleton University, an MBA and
master’s in sports administration from
the University of Ottawa, a master’s
in global affairs from Arizona State
University, and a bachelor’s in
kinesiology from the University of
Waterloo.