Work with thought leaders and academic experts from University of Exeter

I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

###### Anastasiia is a Senior Research Associate at Bristol Medical School. She is a mixed-methods researcher focusing on the design and evaluation of behaviour change interventions. She has been leading multiple projects to improve health-related outcomes nationwide. Her main areas of interest include (but are not limited to) prevention of VAWG and criminal exploitation, and impact on policy and practice. Anastasiia got her PhD in Medical Studies from the University of Exeter, for which she received the International Excellence Scholarship for Postgraduate Research. Her PhD work investigated the effectiveness of violence prevention programmes, VAWG and masculinity, behaviour change processes and bystander decision making. Prior to her PhD, Anastasiia worked on an EU-funded road safety project in Kyiv, Ukraine, working with 10 countries to improve road safety and promote Sustainable Development Goals between 2014 and 2017.  Whether you are looking to apply for a research funding, enhance employee performance, set up new data-driven strategies, improve customer engagement, or gain insights into behaviour change, drop me a line. How am I different from other researchers? I employ a pragmatic approach, therefore offering **flexibility, innovation and practicality**.