Work with thought leaders and academic experts from University of Gothenburg

Researchers on NotedSource with connections to University of Gothenburg include Dr. Erik Winell, and Valentina Méndez.

Dr. Erik Winell

Linköping
Ph.D in marketing and consumption with a major focus, and vast experience in consumer engagement, commercialization and authenticity.
Education

The School of Business, Economics & Law at Gothenburg University

Masters degree, Marketing / June, 2018

Gothenburg

The School of Business, Economics & Law at Gothenburg University: Gothenburg, SE

Bachelor's Degree, Business Administration / June, 2016

Gothenburg

University of Gothenburg

Ph.D, Marketing & Consumption / September, 2024

Gothenburg
Experience

The School of Business, Economics & Law at Gothenburg University

PhD Student / September, 2019 — September, 2024

In the fall of 2024, I earned my PhD in marketing with a strong focus on consumer engagement, commercialization, and brand building. My dissertation was rooted in the world of elite sports but also analyzed branding on a broader level and how brands can foster engagement in today’s society. Beyond research, I also lectured in marketing, particularly in consumer psychology, for undergraduate and master's students.

Göteborgsvarvet

Marketing Coordinator / March, 2019 — June, 2019

Worked as a customer service representative and marketing communicator for Göteborgsvarvet 2019. This project-based role primarily involved marketing the event’s various races, collaborating across different teams, and managing social media communication. Responsibilities included working with an art director, writing copy, developing a new app, and more.

NTM Media

Sports Journalist & Social Media Specialist / April, 2018 — Present

Started as a summer temp in early spring, which later evolved into my current full-time position at Corren. In addition to traditional sports journalism, I have taken on expanded responsibilities, including managing Corren-Sporten's social media accounts, conducting audience analysis, producing engaging human-interest stories, editing podcasts, filming and editing videos, photography, and much more.

Icebug AB

Retail & Event Coordinator / August, 2018 — February, 2019

Organized and marketed events (Icebug Xperiences). This role involved writing newsletters, marketing and coordinating events on social media, presenting to companies, and developing the brand. I also shared main responsibility for the Icebug Concept Store, where I assisted customers and promoted events related to the store.

Research Expertise
consumer engagement
commercialization
authenticity
social media
value-co-creation
And 1 more
About
Dr. Erik Winell is a highly educated and experienced marketing professional with a passion for understanding consumer behavior and creating effective marketing strategies. He holds a Masters degree in Marketing and a Bachelor's degree in Business Administration from the prestigious School of Business, Economics & Law at Gothenburg University. In 2024, he completed his Ph.D in Marketing & Consumption from the University of Gothenburg, where he conducted extensive research on consumer engagement in the intersection of commercialization and authenticity. Prior to his time as a Ph.D student, Dr. Winell also gained valuable experience as a Marketing Coordinator at Göteborgsvarvet, a leading sports event in Sweden. He was responsible for developing and implementing marketing plans to promote the event and attract participants. Alongside his Ph.D studies, Dr. Winell have worked as a Sports Journalist & Social Media Specialist at NTM Media, where he honed his skills in crafting compelling marketing content and utilizing social media platforms to reach target audiences. Dr. Winell's combination of academic knowledge and practical experience makes him a well-rounded and competent marketing professional. He is dedicated to staying updated on the latest trends and techniques in the field and using his expertise to help businesses achieve their marketing goals.

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Valentina Méndez

Valparaiso
Microbiologist and Biotechnologist (PhD): Associate Researcher and VP of Scientific development at NIDO Contech
Experience

University of New South Wales

Research Associate / May, 2019 — May, 2021

Universidad Tecnica Federico Santa Maria

Research Associate / 2023 — Present

NIDO Contech

VP of Scientific Development / September, 2023 — Present

Universidad Federico Santa Maria

Research Assistant / January, 2010 — December, 2018

Columbia University

PhD Candidate Felow / April, 2015 — September, 2015

Culture Collection University of Gothenburg

PhD Fellow / January, 2018 — February, 2018

Helmholtz-Zentrum für Infektionsforschung, Braunschweig

Research fellow / May, 2014 — June, 2014

Research Expertise
Microbiology
Environmental Microbiology
Biotechnology
Molecular Biology
Microbial taxonomy
And 1 more
About
Ph.D. in Biotechnology degree (2017) combined with more than 10 years of training and experience in laboratory research in prestigious universities worldwide, has provided me with a great foundation of knowledge and several technical skills. Topics of research and writing/editing expertise include Environmental Sciences, Microbiology, Molecular Biology, Genetics, and Microbial Taxonomy. In addition, I am collaborating with the industry to develop innovative technologies based on biomaterials.

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