Work with thought leaders and academic experts from University of Gothenburg

Dr. Erik Winell is a highly educated and experienced marketing professional with a passion for understanding consumer behavior and creating effective marketing strategies. He holds a Masters degree in Marketing and a Bachelor's degree in Business Administration from the prestigious School of Business, Economics & Law at Gothenburg University. In 2024, he completed his Ph.D in Marketing & Consumption from the University of Gothenburg, where he conducted extensive research on consumer engagement in the intersection of commercialization and authenticity. Prior to his time as a Ph.D student, Dr. Winell also gained valuable experience as a Marketing Coordinator at Göteborgsvarvet, a leading sports event in Sweden. He was responsible for developing and implementing marketing plans to promote the event and attract participants. Alongside his Ph.D studies, Dr. Winell have worked as a Sports Journalist & Social Media Specialist at NTM Media, where he honed his skills in crafting compelling marketing content and utilizing social media platforms to reach target audiences. Dr. Winell's combination of academic knowledge and practical experience makes him a well-rounded and competent marketing professional. He is dedicated to staying updated on the latest trends and techniques in the field and using his expertise to help businesses achieve their marketing goals.

Ph.D. in Biotechnology degree (2017) combined with more than 10 years of training and experience in laboratory research in prestigious universities worldwide, has provided me with a great foundation of knowledge and several technical skills. Topics of research and writing/editing expertise include Environmental Sciences, Microbiology, Molecular Biology, Genetics, and Microbial Taxonomy. In addition, I am collaborating with the industry to develop innovative technologies based on biomaterials.