Work with thought leaders and academic experts in Market Research

Companies can benefit from collaborating with academic researchers in Market Research in several ways. These experts can provide valuable insights into consumer behavior, market trends, and competitive analysis. They can help companies identify new market opportunities, develop effective marketing strategies, and optimize product offerings. Academic researchers can also conduct surveys, focus groups, and experiments to gather data and provide evidence-based recommendations. Their expertise in data analysis and statistical modeling can help companies make informed decisions and improve their decision-making processes. Additionally, academic researchers can contribute to thought leadership and industry publications, enhancing a company's reputation and credibility in the market.

Researchers on NotedSource with backgrounds in Market Research include Burcu Vitrinel, Ph.D., Michelle Niedziela, PhD, Christina Maroun, Neema Patel, Bhumi Patel, and Lee Gustafson.

Michelle Niedziela, PhD

🧠 Passionate Behavioral Neuroscience Expert | Bridging Science and Consumer Insights 🌍
Most Relevant Research Expertise
market research
Other Research Expertise (14)
neuroscience
cognitive science
consumer science
sensory science
Experimental and Cognitive Psychology
And 9 more
About
Greetings! I'm Michelle Murphy Niedziela (PhD), a dedicated professional with a background in behavioral neuroscience, neuropsychology, and consumer science. With a strong foothold in both academia and industry, I've cultivated a unique blend of expertise that merges the realms of science and market insights. <br> 📚 My academic journey started with a BS in psychology and neuroscience from Florida State University, then led me to Purdue University's IBRC (Ingestive Behavior Research Institute) program, where I earned a PhD and Masters in behavioral neuroscience and behavioral neurogenetics. 🔬 I embarked on my professional journey as a post-doctoral fellow at Monell Chemical Senses Center, contributing to industry-sponsored research on functional ingredients. This ignited my passion for bridging the gap between scientific innovation and practical application. And subsequently taking on the role of technical lead for flavor and fragrance innovation programs at Johnson & Johnson (now Kenvue), followed by impactful Global Sensory work at Mars Chocolate, where I spearheaded global sensory projects and optimized ingredient sourcing. 🚀 Presently, I proudly serve as the VP of Research & Innovation at HCD Research. In this dynamic role, I concentrate on fusing cutting-edge consumer neuroscience tools and emerging technologies with traditional market research methodologies, yielding comprehensive insights into consumer behavior. 🌐 Beyond my professional endeavors, I'm an ardent science advocate and active participant in the scientific community. My contributions extend to organizations such as SSP and ASTM (E18 and D37), where I've engaged for numerous years. I'm also a published author, with articles in peer-reviewed journals, enlightening book chapters, and a regular presence in trade journals and magazines. Furthermore, I co-host the illuminating podcast/vidcast series 'MindSet,' a platform where we delve into intriguing topics at the intersection of behavioral consumer science. 🔍 Let's connect and explore the infinite possibilities at the nexus of neuroscience, psychology, and consumer insights with a behavioral sciences framework.

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Christina Maroun

New Britain, Connecticut, United States of America
Lead Researcher at Bani Athwal Media & Consulting
Most Relevant Research Expertise
Market Research
Other Research Expertise (6)
Neuroscience
Sociology
Product Discovery
Public Health
User Research
And 1 more
About
Christina Maroun is a highly motivated and dedicated individual with a diverse background in both sociology and neuroscience. She earned her B.S. in Sociology and Neuroscience from The Ohio State University in 2020, where she developed a strong foundation in research methods and data analysis. She then went on to pursue a M.S in Biology from Central Connecticut State University, further honing her skills in scientific research and communication. Throughout her academic career, Christina has gained valuable experience in various research roles. She has served as a Research Coordinator at UTHealth, where she oversaw an NIH-funded research study and managed a team of data collectors. She also worked as a Sociology Research Assistant at The Ohio State University, where she assisted with data collection and analysis for a sociological study on police brutality. In addition, she has also worked as a Neuroscience Research Assistant at The Ohio State University, conducting experiments related to interleukin-1 and stress. In addition to her research experience, Christina has recently started her role as a Lead Researcher at Bani Athwal Media & Consulting. In this role, she will collaborate with clients to conduct market research and develop strategic plans for business growth. Christina's strong educational background and diverse research experience make her a well-rounded and knowledgeable individual in the fields of sociology and neuroscience. She is passionate about using her skills and knowledge to make a positive impact in the world through research and data-driven decision making.

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Example Market Research projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on Market Research?

Consumer Behavior Analysis

An academic researcher can conduct in-depth studies on consumer behavior, helping companies understand their target audience's preferences, motivations, and purchasing patterns. This knowledge can inform product development, marketing campaigns, and pricing strategies, leading to increased customer satisfaction and higher sales.

Market Segmentation

By collaborating with an academic researcher, companies can gain insights into market segmentation and identify distinct customer segments based on demographics, psychographics, and buying behavior. This information can guide targeted marketing efforts, personalized messaging, and product customization, resulting in improved customer engagement and higher conversion rates.

Competitive Analysis

Academic researchers can help companies analyze their competitors' strategies, strengths, and weaknesses. By conducting comprehensive competitive analysis, companies can identify gaps in the market, differentiate their offerings, and develop effective positioning strategies. This can lead to a competitive advantage, increased market share, and improved profitability.

Brand Perception Research

Collaborating with an academic researcher can provide companies with valuable insights into their brand perception among consumers. Through surveys, focus groups, and sentiment analysis, researchers can assess brand awareness, reputation, and customer sentiment. This information can help companies refine their brand messaging, improve brand positioning, and enhance customer loyalty.

Product Testing and Optimization

Academic researchers can conduct product testing and optimization studies to help companies refine their offerings. By gathering feedback from target consumers, researchers can identify product strengths, weaknesses, and areas for improvement. This iterative process can lead to the development of high-quality products that meet customer needs and preferences, resulting in increased customer satisfaction and repeat purchases.