Work with thought leaders and academic experts in music
Companies can benefit from working with an academic researcher in music in several ways. Firstly, they can gain valuable insights into consumer behavior and preferences related to music, allowing them to enhance their products and services. Secondly, academic researchers can help companies develop innovative marketing strategies that effectively target their desired audience. Additionally, collaborating with music researchers can lead to the creation of unique and engaging content that resonates with customers. Moreover, academic researchers can assist companies in understanding the impact of music on customer experiences, helping them create memorable and immersive brand interactions. Lastly, academic researchers can provide companies with a competitive edge by staying updated on the latest trends and advancements in the music industry.
Researchers on NotedSource with backgrounds in music include Bernadette Marie Calafell, Ph.D., Ryan Howell, Martin Brauch, Dr. James C. Kaufman, Vanessa Patrick, Ph.D., Panos Ipeirotis, Dr. Raelyn Williams Ph.D., Dr. Sarah Thompson, Mor Yachin, Bernd Stahl, and Christophe Schinckus.
Dr. James C. Kaufman
Professor at University of Connecticut, Expert in Creativity
Most Relevant Research Expertise
Other Research Expertise (42)
About
Most Relevant Publications (5+)
227 total publications
Sure, I'm Creative—But Not in Mathematics!: Self-Reported Creativity in Diverse Domains
Empirical Studies of the Arts / Jul 01, 2004
Kaufman, J. C., & Baer, J. (2004). Sure, I’m Creative—But Not in Mathematics!: Self-Reported Creativity in Diverse Domains. Empirical Studies of the Arts, 22(2), 143–155. https://doi.org/10.2190/26hq-vhe8-gtln-bjjm
The American Idol Effect: Are Students Good Judges of Their Creativity across Domains?
Empirical Studies of the Arts / Jan 01, 2010
Kaufman, J. C., Evans, M. L., & Baer, J. (2010). The American Idol Effect: Are Students Good Judges of Their Creativity across Domains? Empirical Studies of the Arts, 28(1), 3–17. https://doi.org/10.2190/em.28.1.b
Equally Discarded?: The Influence of Age and Gender on the Popularity of Screen Actors
Empirical Studies of the Arts / Jul 01, 2012
Taylor, C. L., Kaufman, J. C., & Riggs, M. (2012). Equally Discarded?: The Influence of Age and Gender on the Popularity of Screen Actors. Empirical Studies of the Arts, 30(2), 215–231. https://doi.org/10.2190/em.30.2.g
Mature Cinematic Content for Immature Minds: “Pushing the Envelope” versus “Toning it Down” in Family Films
Empirical Studies of the Arts / Jul 01, 2012
Simonton, D. K., Skidmore, L. E., & Kaufman, J. C. (2012). Mature Cinematic Content for Immature Minds: “Pushing the Envelope” versus “Toning it Down” in Family Films. Empirical Studies of the Arts, 30(2), 143–166. https://doi.org/10.2190/em.30.2.c
The Genius Portfolio: How Do Poets Earn Their Creative Reputations from Multiple Products?
Empirical Studies of the Arts / Jul 01, 2008
Kaufman, S. B., Christopher, E. M., & Kaufman, J. C. (2008). The Genius Portfolio: How Do Poets Earn Their Creative Reputations from Multiple Products? Empirical Studies of the Arts, 26(2), 181–196. https://doi.org/10.2190/em.26.2.c
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Vanessa Patrick, Ph.D.
Award-winning researcher, teacher and author with a passion for research, teaching and learning.
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Other Research Expertise (29)
About
Most Relevant Publications (1+)
85 total publications
The Perception and Evaluation of Visual Art
Empirical Studies of the Arts / Jul 01, 2008
Hagtvedt, H., Patrick, V. M., & Hagtvedt, R. (2008). The Perception and Evaluation of Visual Art. Empirical Studies of the Arts, 26(2), 197–218. https://doi.org/10.2190/em.26.2.d
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Dr. Sarah Thompson
PhD with music, healthcare and user research experience
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Other Research Expertise (2)
About
Most Relevant Publications (2+)
3 total publications
Rhythmic Auditory Stimulation and Gait Training in Traumatic Brain Injury: A Pilot Study
Journal of Music Therapy / Oct 23, 2020
Thompson, S., Hays, K., Weintraub, A., Ketchum, J. M., & Kowalski, R. G. (2020). Rhythmic Auditory Stimulation and Gait Training in Traumatic Brain Injury: A Pilot Study. Journal of Music Therapy, 58(1), 70–94. https://doi.org/10.1093/jmt/thaa016
Feasibility of Home-Based Neurologic Music Therapy for Behavioral and Psychological Symptoms of Dementia: A Pilot Study
Journal of Music Therapy / Jan 01, 2019
Holden, S. K., Sheffler, J., Stewart, R., Thompson, S., Persson, J., Finseth, T., Sillau, S., & Kluger, B. M. (2019). Feasibility of Home-Based Neurologic Music Therapy for Behavioral and Psychological Symptoms of Dementia: A Pilot Study. Journal of Music Therapy, 56(3), 265–286. https://doi.org/10.1093/jmt/thz009
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Mor Yachin
Georgia State University
Most Relevant Research Expertise
Other Research Expertise (11)
About
Most Relevant Publications (1+)
6 total publications
“A Line from a Song that Punches You in the Stomach” –Music and the Negotiations of Cultural Memory in Facebook
Popular Music and Society / Aug 02, 2021
Yachin, M., & Tirosh, N. (2021). “A Line from a Song that Punches You in the Stomach” –Music and the Negotiations of Cultural Memory in Facebook. Popular Music and Society, 44(5), 650–667. https://doi.org/10.1080/03007766.2021.1958444
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Christophe Schinckus
Professor & Dean of Faculty of Business and Computing - University of the Fraser Valley, Canada
Most Relevant Research Expertise
Other Research Expertise (55)
Most Relevant Publications (1+)
112 total publications
The Art of Finance: An Artist Uses Financial Economics as Inspiration
Leonardo / Jun 01, 2011
Schinckus, C. (2011). The Art of Finance: An Artist Uses Financial Economics as Inspiration. Leonardo, 44(3), 195–198. https://doi.org/10.1162/leon_a_00162
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Example music projects
How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on music?
Music-Based Product Development
An academic researcher can collaborate with a company to develop music-based products that cater to specific customer needs and preferences. This could include creating personalized playlists, designing music-themed merchandise, or developing innovative musical instruments.
Music Marketing Campaigns
By working with a music academic researcher, companies can develop targeted marketing campaigns that leverage the emotional and psychological impact of music. Researchers can provide insights into the most effective music genres, styles, and tones to resonate with the target audience and enhance brand messaging.
Music and Customer Experience
Academic researchers can help companies understand the role of music in shaping customer experiences. By studying the impact of music on emotions, mood, and behavior, researchers can assist in creating immersive and memorable brand interactions, such as in-store music playlists, event soundtracks, or personalized music recommendations.
Music and Brand Identity
Collaborating with a music academic researcher can help companies develop a unique and authentic brand identity through music. Researchers can analyze the brand's values, target audience, and industry trends to create a cohesive music strategy that aligns with the brand's image and resonates with customers.
Music Industry Trends Analysis
Academic researchers can provide companies with valuable insights into the latest trends and advancements in the music industry. This knowledge can help companies stay ahead of the competition, identify new market opportunities, and make informed business decisions.