Christina Maroun
New Britain, Connecticut, United States
of America
Lead Researcher at Bani Athwal Media &
Consulting
Experience
Extern
Product Discovery
Extern / October, 2023 —
December, 2023
• Exceeded the predicted cold
outreach rate by 100% when
identifying early-stage
startup founders using
Crunchbase and LinkedIn to
conduct targeted research and
personalized messaging •
Assessed user needs and pain
points in moderated usability
interviews using Google Meet
and Otter.ai • Consolidated 18
qualitative interviews for
data analysis in Excel to
craft a detailed customer
profile presentation with
product recommendations and
key insights for company
rebranding • Advised other
externs with their market
research project questions
through Slack
UTHealth
Research Coordinator / January, 2023 —
May, 2023
• Executed an NIH-funded
public health study by
collaborating with researchers
through hybrid meetings and
submitting project
documentation for IRB approval
through iRIS • Secured
eligible participants with a
92% completion rate of
Qualtrics surveys • Enhanced
the efficiency of topic
modeling with BERT by
developing six qualitative
categories from a curated list
of 118 social media keywords •
Assembled, trained, and
managed a data collection team
of six to conduct and
transcribe qualitative
interviews through Microsoft
Teams • Increased the
visibility and timeliness of
data collection for a 14-day
LifeData EMA (ecological
momentary assessment) by
creating dashboards to monitor
participants’ daily diary
entries
The Ohio State University
Sociology Research
Assistant / August, 2018 —
May, 2020
• Developed a mental health
research proposal and
qualitative interview question
guide by conducting literature
reviews and facilitating
interviews • Secured Arts and
Sciences Undergraduate
Research Competition
Scholarship and presented the
research findings at OSU
Undergraduate Research
Festival Spring 2020 • Created
a codebook to analyze
transcribed qualitative
interview data using NVivo •
Designated lead assistant to
quality-check transcriptions
completed by other assistants
• Recruited participants by
sharing research study flyers
with community organizations
The Ohio State University
Neuroscience Research
Assistant / August, 2017 —
May, 2019
• Awarded Second-Year
Transformational Program
(STEP) grant for interleukin-1
signaling and stress research
proposal and presented project
poster at the STEP Expo 2018 •
Trained research assistants on
lab techniques (PCR, IHC, cDNA
creation, RNA isolation,
cryosectioning) by
demonstrating and sharing the
written procedures • Discussed
papers in neuroimmunology
journal club meetings weekly
Bani Athwal Media &
Consulting
Lead Researcher / March, 2024 —
Present
Research Expertise
Neuroscience
Sociology
Product Discovery
Market Research
Public Health
And 2 more
About
Christina Maroun is a highly motivated
and dedicated individual with a
diverse background in both sociology
and neuroscience. She earned her B.S.
in Sociology and Neuroscience from The
Ohio State University in 2020, where
she developed a strong foundation in
research methods and data analysis.
She then went on to pursue a M.S in
Biology from Central Connecticut State
University, further honing her skills
in scientific research and
communication. Throughout her academic
career, Christina has gained valuable
experience in various research roles.
She has served as a Research
Coordinator at UTHealth, where she
oversaw an NIH-funded research study
and managed a team of data collectors.
She also worked as a Sociology
Research Assistant at The Ohio State
University, where she assisted with
data collection and analysis for a
sociological study on police
brutality. In addition, she has also
worked as a Neuroscience Research
Assistant at The Ohio State
University, conducting experiments
related to interleukin-1 and stress.
In addition to her research
experience, Christina has recently
started her role as a Lead Researcher
at Bani Athwal Media & Consulting.
In this role, she will collaborate
with clients to conduct market
research and develop strategic plans
for business growth. Christina's
strong educational background and
diverse research experience make her a
well-rounded and knowledgeable
individual in the fields of sociology
and neuroscience. She is passionate
about using her skills and knowledge
to make a positive impact in the world
through research and data-driven
decision making.