Dr. Robert W. Smith is a highly
accomplished marketing professional
with a passion for research and
teaching. He received his PhD in
Marketing from the University of
Michigan in 2013, specializing in
consumer behavior, charitable giving,
and branding. He has since held
positions as an Associate Professor at
Tilburg University and Assistant
Professor at Ohio State University.
Prior to pursuing his graduate
studies, Dr. Smith gained valuable
experience in the advertising industry
as a Copywriter Intern at J Walter
Thompson. This experience allowed him
to develop his creativity and writing
skills, which he now incorporates into
his research and teaching. He has also
worked and consulted for several
nonprofits. Dr. Smith's research
focuses on understanding consumer
behavior and decision-making
processes, with a particular interest
in ethical marketing (e.g., CSR,
sustainability), charitable giving,
consumer belief formation, and
branding. He has published numerous
articles in top marketing and
psychology journals and has presented
his research at conferences around the
world. In addition to his research,
Dr. Smith is dedicated to teaching and
mentoring the next generation of
marketing professionals. He has taught
a variety of courses at both the
undergraduate and graduate level,
covering topics such as consumer
behavior, marketing strategy, and
marketing research. Dr. Smith is
always looking for new ways to connect
and contribute to the industry.