Work with thought leaders and academic experts from Loyola University Chicago

Jenna Drenten, Ph.D.

Marketing professor with expertise in digital consumer culture, influencer marketing, and media studies
Experience

Loyola University Chicago

Associate Professor of Marketing / July, 2020Present

Assistant Professor of Marketing / July, 2014June, 2020

John Carroll University

Assistant Professor of Marketing / July, 2012June, 2014

Research Expertise
digital consumer culture
social media
consumer identity
influencer marketing
gender
And 21 more
About
Dr. Jenna Drenten is an associate professor of marketing in the Quinlan School of Business where she studies *digital consumer culture*: the sociocultural role of social media platforms in everyday consumer life. Her research explains how digital culture—from social media algorithms to the influencer attention economy—structures social and cultural consumption ideologies and how consumers’ lived experiences are mediated, translated, and commodified through digital culture. This includes multiple facets of digital consumer culture—from individual consumer behavior to systemic macro-level structures—across a range of social media platforms. Jenna is an expert in the field of marketing on qualitative social media research methods. Jenna’s work has been published in leading academic journals such as *Journal of Consumer Research*, *Journal of Advertising*, and *New Media & Society*, and her expertise has been featured extensively in media outlets including *The Wall Street Journal, Financial Times,* and *The Washington Post*. For more information, go to [www.jennadrenten.com](http://www.jennadrenten.com/). Jenna serves as an associate editor for the *Journal of Advertising Research*, as the communications chair for GENMAC: Gender, Markets, and Consumers, and as an associate board member for the Chicago Public Library Foundation. In the Quinlan School of Business, she teaches undergraduate and graduate courses in marketing, integrated marketing communications, social media marketing, and brand storytelling. Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City.

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Daniel Maday

Scientist practicioner specializing in L&D, Gamification, Organizational Design, and Coaching / Consulting. Always teaching, always learning, and making a game of it!
Education

Roosevelt University

Master's, Industrial Organizational Psychology / May, 2016

Chicago, Illinois, United States of America

Loyola University Chicago

Bachelor's of Science | Bachelor's of Arts, Psychology | Political Science / May, 2014

Chicago, Illinois, United States of America

Illinois Institute of Technology

PhD, Industrial Organizational Psychology / December, 2028 (anticipated)

Chicago, Illinois, United States of America
About
Daniel Maday is a highly educated and experienced professional in the field of Industrial Organizational Psychology. He received his Master's degree from Roosevelt University in 2016, and his Bachelor's degree from Loyola University Chicago in 2014. He is currently pursuing his PhD in Industrial Organizational Psychology from Illinois Institute of Technology specializing in training and gamification. With over 10 years of experience, Daniel has worked in various roles within the field of psychology, including as an Adjunct Faculty at the University of Hartford, a Virtual Classroom Producer at DDI, and a Co-Founder at The Ozymandias Project. He has also worked as a Writer/Producer at Heavy Thought Studios and as a Coordinator for Curriculum Development at the Chicago Transit Authority. Daniel's expertise lies in areas such as human resources, talent management, organizational development, and leadership development. He has a strong passion for helping individuals and organizations reach their full potential through effective strategies and interventions. In addition to his professional experience, Daniel is also published in The Organizational Psychologist (TIP) with his work as SIOP UN's internship coordinator and has presented at the SIOP conference on student led DEI initiatives. He is dedicated to staying up-to-date on the latest developments and research in his field and is committed to continuous learning and growth. In his free time, Daniel enjoys playing and DMing Dungeons and Dragons, brewing mead, and making jewelry. He also volunteers with various organizations that focus on history communication / access and diplomacy crafting.

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