I have received numerous college-wide
and university-wide fellowships and
research and teaching awards. I have
been featured in popular media
outlets, including New York Times,
Wall Street Journal, Forbes, CNBC,
Time, CNN, NBC News, Yahoo!, The Week,
Business Insider, WalletHub, 9NEWS,
iHeartRadio, FOX 31 NEWS, Denver Post,
Colorado Public Radio, Denver 7,
Denver Business Journal, among others.
I have consulted with many companies,
including Comcast, Danone North
America, Freeport-McMoRan, Qdoba,
Expedia, KONG, Leprino Foods and Hyde
Park Jewelers. He teaches courses in
consumer behavior, marketing research,
introduction to marketing, strategic
marketing management and IMC. My areas
of research interest within the domain
of consumer behavior include a)
behavioral judgment and decision
making and b) marketing communications
and branding. Within the first stream
of research, my current projects
entail how consumers make sub-optimal
choices in various contexts. My other
projects focus on the effectiveness of
marketing communications and branding
within digital environments, brand
crisis management and competitive
advertising.