Work with thought leaders and academic experts in Augmented Reality

Companies can greatly benefit from collaborating with an academic researcher specializing in Augmented Reality. Here are a few reasons why: 1. Cutting-edge technology: Augmented Reality researchers are at the forefront of technological advancements in the field. By collaborating with them, companies can gain access to the latest tools and techniques. 2. Innovative solutions: Researchers bring a fresh perspective and can offer innovative solutions to complex problems. They can help companies develop new AR applications and improve existing ones. 3. User experience enhancement: AR researchers have a deep understanding of user experience design. They can help companies create immersive and engaging AR experiences that captivate users. 4. Industry insights: Researchers stay updated with the latest trends and developments in the AR industry. They can provide valuable insights and guidance to companies, helping them stay ahead of the competition. 5. Academic partnerships: Collaborating with researchers opens up opportunities for academic partnerships. Companies can benefit from joint research projects, access to funding, and networking with other experts in the field.

Researchers on NotedSource with backgrounds in Augmented Reality include Dr. Andrew Raij, Ph.D., Dr. Joachim Scholz, Nathan C Bowser, Bryan Dawson, and Tania Lorido.

Dr. Andrew Raij, Ph.D.

Orlando, Florida, United States of America
20 Years Experience
Principal Research Scientist and Lab Director | VR, AR, MR, XR, Spatial Computing, Immersive Technologies
Education

University of Florida

Ph.D., Dept. of Computer & Info. Science & Engineering / May, 2009

Gainesville, Florida, United States of America

University of North Carolina at Chapel Hill

M.S., Computer Science / December, 2003

Chapel Hill, North Carolina, United States of America

Northwestern University

B.S., Computer Science / June, 2001

Evanston, Illinois, United States of America
Experience

Draper Laboratory

Principal Member of Technical Staff / January, 2021 — Present

Universal Studios / NBCUniversal

Technical Program Manager / December, 2016 — November, 2020

University of Central Florida

Research Associate Professor / March, 2015 — September, 2016

Most Relevant Research Expertise
Augmented Reality
Other Research Expertise (13)
Human-Computer Interaction
Virtual Reality
Human Factors and Ergonomics
Artificial Intelligence
Modeling and Simulation
And 8 more
About
Dr. Andrew Raij, Ph.D. is a principal researcher at the Charles Stark Draper Laboratory, where he leads research on human-centered computing and virtual / augmented / mixed reality. For over 20 years, Dr. Raij has been helping companies unlock the transformative power of immersive technologies through **rigorous user research, strategic guidance, and creative problem-solving**. With a deep understanding of human behavior in immersive environments, he bridges the gap between cutting-edge technology and real-world needs. His career began in academia, where he was an Assistant Professor and Director of the Powerful Interactive Experiences (PIE) Lab at the University of South Florida. Later, he joined Universal Creative, where he applied his expertise to the challenge of using immersive, wearable technologies in the theme park environment. At Draper Labs, his research focuses on applying immersive technologies to training and situational awareness. Dr. Raij earned his Ph.D. in the Department of Computer & Information Science & Engineering from the University of Florida in 2009. Prior to this, he completed his M.S. in Computer Science at the University of North Carolina at Chapel Hill in 2003 and his B.S. in Computer Science at Northwestern University in 2001.

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Dr. Joachim Scholz

Buffalo, New York, United States of America
15 Years Experience
The world's first Augmented Reality Marketing professor
Education

Queen's University

Ph.D., Marketing / January, 2014

Kingston, Ontario, Canada

University of Exeter

M.Sc. with Distinction, Economic and Consumer Psychology / July, 2007

Exeter

Nordakademie

M.A., Business Science and Management / July, 2004

Elmshorn
Experience

Brock University

Assistant Professor of Marketing / July, 2019 — Present

I launched the world's first dedicated AR Marketing courses for undergraduate and MBA students in 2019/2020.

Cal Poly, San Luis Obispo

Assistant Professor of Marketing / July, 2014 — June, 2019

Developed ‘Digital Marketing and New Media’ course and ‘Integrated Marketing Communications’ minor. Started teaching about AR Marketing in 2014, as part of my Digital Marketing and New Media course.

Cool Climate Oenology and Viticulture Institute (CCOVI)

CCOVI Research Scholar and Fellow / May, 2020 — Present

Focus on augmented reality and brand storytelling via social media for the wine industry.

Research Expertise (1)
Marketing
About
I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

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Nathan C Bowser

Portland, Oregon, United States of America
7 Years Experience
CMO AWE. Host of The AR Minute –teaching the world's leading brands how to communicate & collaborate with augmented reality (AR).
Education

The Evergreen State College

BA, Studio arts & production / May, 1999

Olympia, Washington, United States of America
Experience

AWE

Chief Marketing Officer / July, 2022 — Present

Lead marketing for the metaverse industry's oldest and largest global event series and international community of nearly 60,000 professionals.

Awesome Future

CEO / April, 2022 — Present

Metaverse media and strategy consultancy. Produces The AR Minute

Streem

Sr. Brand Manager - / February, 2019 — April, 2022

Marketing leader for an elite team of B2B content marketers supporting the GTM and product launch of multiple AR products and services internationally.

Research Expertise (0)
About
# Augmented Reality (AR) Marketing Leader, XR Trainer & Speaker, User-centric Content Marketer for Emerging Technologies. Community Builder & Advocate I've been using XR (an umbrella term for AR, VR, metaverse, etc.) for marketing since 2015; taken 2 prominent augmented reality start-ups to market as their first marketing directors; and have built dozens of apps, filters, prototypes, and proofs-of-value for usecases for: retail, fashion, social ar, industrial manufacturing, remote assistance, education, social impact, and more. I've partnered with Fortune 50 brands to launch award winning AR apps that leverage LiDAR scanning, computer vision, AI guidance, gamification, and digital twins in the ecommerce checkout flow of an existing brand app. In addition to teaching dozens of XR for business workshops for creative agencies, marketing teams, brands, government agencies, I also host The AR Minute, an interview podcast focused on demystifying metaverse technologies. In the last year I spoke with 80+ metaverse professionals across all industries, roles, and applications.

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Bryan Dawson

University of North Georgia
Research Expertise (16)
Education
Life-span and Life-course Studies
Developmental and Educational Psychology
Experimental and Cognitive Psychology
Organizational Behavior and Human Resource Management
And 11 more

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Tania Lorido

Roblox
Research Expertise (10)
Machine Learning
ML for systems
Cloud computing
Reinforcement Learning
Computer Networks and Communications
And 5 more

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Example Augmented Reality projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on Augmented Reality?

Retail Store Virtual Try-On

An AR researcher can help a retail company develop a virtual try-on solution, allowing customers to try on clothes, accessories, or makeup virtually. This enhances the shopping experience and reduces the need for physical try-ons.

Industrial Training Simulations

By collaborating with an AR researcher, an industrial company can create immersive training simulations. These simulations can help employees learn complex procedures in a safe and controlled environment, reducing the risk of accidents and improving training effectiveness.

Architectural Visualization

An AR researcher can assist an architecture firm in creating interactive 3D visualizations of building designs. This allows clients to explore and experience the proposed structures in a realistic manner, aiding in decision-making and improving communication.

Medical Education and Training

Collaborating with an AR researcher can benefit medical institutions by developing AR applications for education and training purposes. These applications can simulate medical procedures, anatomy, and patient scenarios, enhancing learning outcomes and improving medical professionals' skills.

Tourism and Travel Experiences

Companies in the tourism industry can work with AR researchers to create immersive travel experiences. AR can provide virtual guides, historical information, and interactive elements that enhance tourists' exploration and engagement with their surroundings.