Work with thought leaders and academic experts in augmented reality

Companies can greatly benefit from collaborating with an academic researcher specializing in Augmented Reality. Here are a few reasons why: 1. Cutting-edge technology: Augmented Reality researchers are at the forefront of technological advancements in the field. By collaborating with them, companies can gain access to the latest tools and techniques. 2. Innovative solutions: Researchers bring a fresh perspective and can offer innovative solutions to complex problems. They can help companies develop new AR applications and improve existing ones. 3. User experience enhancement: AR researchers have a deep understanding of user experience design. They can help companies create immersive and engaging AR experiences that captivate users. 4. Industry insights: Researchers stay updated with the latest trends and developments in the AR industry. They can provide valuable insights and guidance to companies, helping them stay ahead of the competition. 5. Academic partnerships: Collaborating with researchers opens up opportunities for academic partnerships. Companies can benefit from joint research projects, access to funding, and networking with other experts in the field.

Researchers on NotedSource with backgrounds in augmented reality include Dr. Andrew Raij, Ph.D., Dr. Joachim Scholz, Nathan C Bowser, Bryan Dawson, and Tania Lorido.

Dr. Andrew Raij, Ph.D.

Orlando, Florida, United States of America
Principal Research Scientist and Lab Director | VR, AR, MR, XR, Spatial Computing, Immersive Technologies
Most Relevant Research Expertise
Augmented Reality
Other Research Expertise (13)
Human-Computer Interaction
Virtual Reality
Human Factors and Ergonomics
Artificial Intelligence
Modeling and Simulation
And 8 more
About
Dr. Andrew Raij, Ph.D. is a principal researcher at the Charles Stark Draper Laboratory, where he leads research on human-centered computing and virtual / augmented / mixed reality. For over 20 years, Dr. Raij has been helping companies unlock the transformative power of immersive technologies through **rigorous user research, strategic guidance, and creative problem-solving**. With a deep understanding of human behavior in immersive environments, he bridges the gap between cutting-edge technology and real-world needs. His career began in academia, where he was an Assistant Professor and Director of the Powerful Interactive Experiences (PIE) Lab at the University of South Florida. Later, he joined Universal Creative, where he applied his expertise to the challenge of using immersive, wearable technologies in the theme park environment. At Draper Labs, his research focuses on applying immersive technologies to training and situational awareness. Dr. Raij earned his Ph.D. in the Department of Computer & Information Science & Engineering from the University of Florida in 2009. Prior to this, he completed his M.S. in Computer Science at the University of North Carolina at Chapel Hill in 2003 and his B.S. in Computer Science at Northwestern University in 2001.

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Dr. Joachim Scholz

Buffalo, New York, United States of America
The world's first Augmented Reality Marketing professor
Research Expertise (1)
Marketing
About
I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

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Example augmented reality projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on augmented reality?

Retail Store Virtual Try-On

An AR researcher can help a retail company develop a virtual try-on solution, allowing customers to try on clothes, accessories, or makeup virtually. This enhances the shopping experience and reduces the need for physical try-ons.

Industrial Training Simulations

By collaborating with an AR researcher, an industrial company can create immersive training simulations. These simulations can help employees learn complex procedures in a safe and controlled environment, reducing the risk of accidents and improving training effectiveness.

Architectural Visualization

An AR researcher can assist an architecture firm in creating interactive 3D visualizations of building designs. This allows clients to explore and experience the proposed structures in a realistic manner, aiding in decision-making and improving communication.

Medical Education and Training

Collaborating with an AR researcher can benefit medical institutions by developing AR applications for education and training purposes. These applications can simulate medical procedures, anatomy, and patient scenarios, enhancing learning outcomes and improving medical professionals' skills.

Tourism and Travel Experiences

Companies in the tourism industry can work with AR researchers to create immersive travel experiences. AR can provide virtual guides, historical information, and interactive elements that enhance tourists' exploration and engagement with their surroundings.