Work with thought leaders and academic experts in Consumer Behavior

I am a personality researcher with extensive expertise in data analysis and quantitative methodology. I have 7+ years of research experience, and have performed a wide range of analyses including: structural equation modeling, multilevel modeling, factor analysis, (logistic) regression, and ANOVAs.

I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

Laura Giurge is an organizational scholar and behavioral scientist. Currently, she is an Assistant Professor of Behavioral Science at the London School of Economics and Political Science (LSE). She earned a Ph.D. in Management from Erasmus University Rotterdam and two cum laude master’s degrees in economics and business and in human resources management from the University of Groningen. Prior to joining LSE, Dr. Giurge was a Post-Doctoral Research Fellow at Cornell University and at London Business School, as well as a Visiting Scholar at Harvard Business School. Her research seeks to make work better and enable all individuals to thrive and achieve their potential. <br> Giurge’s research has been published in top journals such as Organizational Behavioral and Human Decision Processes, Proceedings of the National Academy of Sciences, Nature Human Behavior, and The Leadership Quarterly. She also publishes popular press articles in outlets such as Harvard Business Review, Forbes, and The Wall Street Journal. In 2020, one of her papers received the Best Paper Award at the Academy of Management. At LSE, Dr. Giurge is part of the teaching team for the Executive MSc in Behavioral Science. At LBS, she connects with MBA and Executive MBAs in teaching elective courses on negotiations, well-being, productivity, and the future of work. Dr. Giurge regularly engages in corporate consulting and executive coaching and serve as an academic partner and advisor. Occasionally, she leads interactive and science-backed workshops, lectures, and keynote talks aligned with her expertise. Her most recent talk has been at the University of Cambridge. As a side hobby, Dr. Giurge enjoys creating powerful images that connect us to our planet and inner happiness.

Dr. Ryan Howell is an Associate Professor at San Francisco State University. His research interests include the psychology of goals and how people pursue and achieve them. Dr. Howell received his PhD in Social/Personality Psychology from the University of California, Riverside in 2005.

Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. Prof. Serdari has been teaching at New York University since 2004 and at Stern since 2012. She developed the core courses for the Luxury Marketing specialization among others and became Academic Director of the Fashion & Luxury MBA in 2019. Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).

Travis Oh, PhD earned his doctoral degree in marketing with a focus on consumer behavior at Columbia University. His research primarily examines the underlying psychological processes and meanings of consumption experiences, with a focus on conceptualizing and investigating *fun* in people's lives. Prior to completing his PhD, Travis worked extensively as a market research analyst, involved in product development, pricing and promotions, and sales team management. ​ Travis specializes in consumer survey research, depth interviews & focus groups, and statistical analysis of survey data. As the founder of Apex Solution Consulting Inc., Travis has helped hundreds of small to large businesses make informed decisions based on primary research data. With many clients who are themselves consultants and professionals, Travis has a reputation as a "consultant for consultants."

Ryan Baker is a professor of economics at Northwestern University. He received his PhD in economics from Stanford University in 2014 and his BA in economics from the University of California, Berkeley in 2007.