Work with thought leaders and academic experts in Consumer Behavior

Companies can benefit from working with Consumer Behavior experts in various ways. These experts can provide valuable insights into consumer preferences, motivations, and decision-making processes. By understanding consumer behavior, companies can develop more effective marketing strategies, improve product development, and enhance customer satisfaction. Consumer Behavior experts can also help companies identify emerging trends and anticipate changes in consumer behavior, allowing them to stay ahead of the competition. Additionally, these experts can conduct research studies and experiments to test the effectiveness of marketing campaigns and strategies. Overall, collaborating with a Consumer Behavior expert can give companies a competitive edge and help them better understand and connect with their target audience.

Researchers on NotedSource with backgrounds in Consumer Behavior include Madeline Lenhausen, Laura Giurge, Dr. Joachim Scholz, Ryan Howell, Thomai Serdari, Anindya Ghose, Vanessa Patrick, Ph.D., Sridhar Narayanan, and Dr. Travis Tae Oh, PhD.

Madeline Lenhausen

Sacramento, California, United States of America
7 Years Experience
Quantitative Researcher in Psychology
Education

University of California, Davis

PhD, Psychology / 2022

Davis, California, United States of America

University of California, Davis

M.A., Psychology / 2021

Davis, California, United States of America

Michigan State University

B.S., Psychology / May, 2018

East Lansing, Michigan, United States of America
Experience

University of California, Davis

Graduate Student Researcher / Teaching Assistant / 2018 — 2022

Research Expertise (1)
Social Psychology
About
I am a personality researcher with extensive expertise in data analysis and quantitative methodology. I have 7+ years of research experience, and have performed a wide range of analyses including: structural equation modeling, multilevel modeling, factor analysis, (logistic) regression, and ANOVAs.

See Full Profile

Laura Giurge

London
5 Years Experience
Assistant Professor at the London School of Economics and Researcher at the Wellness Research Centre
Education

Cornell University

Postdoctoral Research Fellow, Management and Organizations / 2019

Ithaca, New York, United States of America

Erasmus University Rotterdam

Ph.D., Management and Organizational Behavior / 2017

Rotterdam

University of Groningen

Masters, Human Resource Management / 2011

Groningen
Experience

The London School of Economics and Political Science

Assistant Professor of Behaviour Science / November, 2021 — Present

London Business School

Postdoctoral Research Fellow / September, 2019 — August, 2021

Cornell University

Postdoctoral Research Associate / December, 2017 — July, 2019

Research Expertise (11)
Behavioral Neuroscience
Experimental and Cognitive Psychology
Social Psychology
Organizational Behavior and Human Resource Management
Applied Psychology
And 6 more
About
Laura Giurge is an organizational scholar and behavioral scientist. Currently, she is an Assistant Professor of Behavioral Science at the London School of Economics and Political Science (LSE). She earned a Ph.D. in Management from Erasmus University Rotterdam and two cum laude master’s degrees in economics and business and in human resources management from the University of Groningen. Prior to joining LSE, Dr. Giurge was a Post-Doctoral Research Fellow at Cornell University and at London Business School, as well as a Visiting Scholar at Harvard Business School. Her research seeks to make work better and enable all individuals to thrive and achieve their potential. <br> Giurge’s research has been published in top journals such as Organizational Behavioral and Human Decision Processes, Proceedings of the National Academy of Sciences, Nature Human Behavior, and The Leadership Quarterly. She also publishes popular press articles in outlets such as Harvard Business Review, Forbes, and The Wall Street Journal. In 2020, one of her papers received the Best Paper Award at the Academy of Management. At LSE, Dr. Giurge is part of the teaching team for the Executive MSc in Behavioral Science. At LBS, she connects with MBA and Executive MBAs in teaching elective courses on negotiations, well-being, productivity, and the future of work. Dr. Giurge regularly engages in corporate consulting and executive coaching and serve as an academic partner and advisor. Occasionally, she leads interactive and science-backed workshops, lectures, and keynote talks aligned with her expertise. Her most recent talk has been at the University of Cambridge. As a side hobby, Dr. Giurge enjoys creating powerful images that connect us to our planet and inner happiness.

See Full Profile

Dr. Joachim Scholz

Buffalo, New York, United States of America
15 Years Experience
The world's first Augmented Reality Marketing professor
Education

Queen's University

Ph.D., Marketing / January, 2014

Kingston, Ontario, Canada

University of Exeter

M.Sc. with Distinction, Economic and Consumer Psychology / July, 2007

Exeter

Nordakademie

M.A., Business Science and Management / July, 2004

Elmshorn
Experience

Brock University

Assistant Professor of Marketing / July, 2019 — Present

I launched the world's first dedicated AR Marketing courses for undergraduate and MBA students in 2019/2020.

Cal Poly, San Luis Obispo

Assistant Professor of Marketing / July, 2014 — June, 2019

Developed ‘Digital Marketing and New Media’ course and ‘Integrated Marketing Communications’ minor. Started teaching about AR Marketing in 2014, as part of my Digital Marketing and New Media course.

Cool Climate Oenology and Viticulture Institute (CCOVI)

CCOVI Research Scholar and Fellow / May, 2020 — Present

Focus on augmented reality and brand storytelling via social media for the wine industry.

Research Expertise (1)
Marketing
About
I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

See Full Profile

Ryan Howell

San Francisco , California, United States of America
18 Years Experience
Professor of Psychology, Department of Psychology, San Francisco State University
Education

University of California, Riverside

PhD, Social / Personality Psychology Division / 2005

Riverside, California, United States of America

University of California, Riverside

MA, Social / Personality Psychology / 2002

Riverside, California, United States of America

Westmont College

BSc, Psychology / 1998

Santa Barbara, California, United States of America
Experience

San Francisco State University, Department of Psychology

Associate Professor / 2012 — Present

Research Expertise (34)
Happiness
Psychiatry and Mental health
Clinical Psychology
History and Philosophy of Science
Applied Psychology
And 29 more
About
Dr. Ryan Howell is an Associate Professor at San Francisco State University. His research interests include the psychology of goals and how people pursue and achieve them. Dr. Howell received his PhD in Social/Personality Psychology from the University of California, Riverside in 2005.

See Full Profile

Thomai Serdari

14 Years Experience
Professor of Marketing and Branding
Education

New York University

MBA, Business Administration and Luxury Marketing / 2009

New York, New York, United States of America

New York University

PhD, Art History and Archaeology / 2005

New York, New York, United States of America

New School

MA, Media Studies / 1997

New York, New York, United States of America
Experience

NYU

Professor of Marketing / 2012 — Present

BrandxLux

CEO / 2009 — Present

Luxury Marketing Strategy

NYU

Director of Fashion and Luxury MBA / 2019 — Present

Research Expertise (6)
marketing
luxury marketing
entrepreneurship
fashion
creative industries
And 1 more
About
Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. Prof. Serdari has been teaching at New York University since 2004 and at Stern since 2012. She developed the core courses for the Luxury Marketing specialization among others and became Academic Director of the Fashion & Luxury MBA in 2019. Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

See Full Profile

Anindya Ghose

6 Years Experience
Heinz Riehl Chair Professor of Business, NYU Stern
Education

Carnegie Mellon University

PhD, Information Systems / 2004

Pittsburgh, Pennsylvania, United States of America

Carnegie Mellon University

MS, Information Systems / 2002

Pittsburgh, Pennsylvania, United States of America

Indian Institute of Management Calcutta

MBA, Finance, Marketing, & Information Systems / 1998

Kolkata
Experience

NYU Stern School of Business

Heinz Riehl Chair Professor of Business / 2017 — Present

Research Expertise (22)
Data Science
Mobile
Data Privacy
Digital Marketing
Digital Platforms
And 17 more
About
Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).

See Full Profile

Vanessa Patrick, Ph.D.

14 Years Experience
Award-winning researcher, teacher and author with a passion for research, teaching and learning.
Education

University of Southern California

Ph.D, Business / May, 2004

Los Angeles, California, United States of America

MBA, Marketing / July, 1994

Mumbai

Bachelor of Science, Microbiology & Biochemistry / May, 1993

Mumbai
Experience

University of Houston

Bauer Professor of Marketing; Associate Dean for Research / August, 2009 — Present

Most Relevant Research Expertise
Consumer Behavior
Other Research Expertise (29)
Marketing
Everyday Aesthetics
Affect and Sensory Issues
Luxury
Economics and Econometrics
And 24 more
About
[Vanessa Patrick, PhD.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.   She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.   She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.   She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at [vanessapatrick.net.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/")

See Full Profile

Sridhar Narayanan

2 Years Experience
Professor of Marketing, Stanford University Graduate School of Business
Education

University of Chicago

PhD, Marketing / 2005

Chicago, Illinois, United States of America

University of Delhi

MBA / 1997

New Delhi

University of Delhi

BEng, Electrical Engineering / 1995

New Delhi
Experience

Stanford University, Graduate School of Business

Professor of Marketing / 2021 — Present

Research Expertise (11)
Online advertising
Emerging Markets
Small Business Development
Social Networks
Learning
And 6 more
About
Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data and through field experiments. His current streams of streams focus on various problems in digital advertising and other aspects of digital marketing, and on the adoption and usage of modern marketing practices and technologies by small businesses in emerging markets. He has focused on causal estimation using experimental, quasi-experimental and econometric approaches. Topics he has focused on in the past include learning and decision-making under uncertainty, peer effects, pharmaceutical marketing, the role of marketing over the product life cycle among others. A particular area of interest of his is the application of Bayesian methods to problems in marketing and empirical industrial organization.

See Full Profile

Dr. Travis Tae Oh, PhD

New York, New York, United States of America
4 Years Experience
Marketing Professor with publications in consumer behavior and psychology, as well as multiple consulting experiences with small to large companies
Education

Columbia University

PhD in Marketing, Marketing

New York

University of Virginia

Bachelor's Degree in Science, Commerce - Finance and Marketing

Charlottesville, Virginia, United States of America
Experience

Yeshiva University

Assistant Professor of Marketing / August, 2020 — Present

Apex Solution Consulting Inc

CEO & Founder

Conduct consulting services for small to large businesses on market research and marketing/sales

Most Relevant Research Expertise
Consumer Behavior
Other Research Expertise (2)
Marketing
Psychology
About
Travis Oh, PhD earned his doctoral degree in marketing with a focus on consumer behavior at Columbia University. His research primarily examines the underlying psychological processes and meanings of consumption experiences, with a focus on conceptualizing and investigating *fun* in people's lives. Prior to completing his PhD, Travis worked extensively as a market research analyst, involved in product development, pricing and promotions, and sales team management. ​ Travis specializes in consumer survey research, depth interviews & focus groups, and statistical analysis of survey data. As the founder of Apex Solution Consulting Inc., Travis has helped hundreds of small to large businesses make informed decisions based on primary research data. With many clients who are themselves consultants and professionals, Travis has a reputation as a "consultant for consultants."

See Full Profile

Example Consumer Behavior projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on Consumer Behavior?

Market Segmentation Analysis

A Consumer Behavior expert can conduct a market segmentation analysis to identify different groups of consumers with similar characteristics, preferences, and buying behaviors. This analysis can help companies tailor their marketing messages and strategies to effectively target each segment, resulting in higher conversion rates and customer satisfaction.

Product Development Research

Consumer Behavior experts can assist companies in conducting research to understand consumer needs, preferences, and expectations. This research can guide product development efforts, ensuring that companies create products that meet the demands of their target market. By incorporating consumer insights into the product development process, companies can increase the chances of success and reduce the risk of launching products that fail to resonate with consumers.

Brand Perception Analysis

Consumer Behavior experts can help companies assess and analyze the perception of their brand among consumers. Through surveys, focus groups, and other research methods, these experts can gather valuable feedback and insights on how consumers perceive the company's brand image, values, and messaging. This analysis can help companies identify areas for improvement and develop strategies to enhance their brand perception, ultimately leading to increased brand loyalty and customer engagement.

Consumer Decision-Making Process Study

Understanding the consumer decision-making process is crucial for companies to effectively influence consumer behavior. Consumer Behavior experts can conduct studies to analyze the factors that influence consumers' decision-making, such as psychological, social, and cultural factors. This knowledge can help companies design marketing campaigns and strategies that align with consumers' decision-making processes, increasing the likelihood of conversion and customer retention.

Customer Satisfaction Analysis

Consumer Behavior experts can help companies assess and improve customer satisfaction levels. By conducting surveys, interviews, and analyzing customer feedback, these experts can identify areas where companies can enhance their products, services, and overall customer experience. This analysis can lead to increased customer loyalty, positive word-of-mouth, and improved brand reputation.