Work with thought leaders and academic experts in consumer behavior

Companies can benefit from working with Consumer Behavior experts in various ways. These experts can provide valuable insights into consumer preferences, motivations, and decision-making processes. By understanding consumer behavior, companies can develop more effective marketing strategies, improve product development, and enhance customer satisfaction. Consumer Behavior experts can also help companies identify emerging trends and anticipate changes in consumer behavior, allowing them to stay ahead of the competition. Additionally, these experts can conduct research studies and experiments to test the effectiveness of marketing campaigns and strategies. Overall, collaborating with a Consumer Behavior expert can give companies a competitive edge and help them better understand and connect with their target audience.

Experts on NotedSource with backgrounds in consumer behavior include Vanessa Patrick, Ph.D., Ludovica Cesareo, Ramy Ayoub, Claudiu Dimofte, Nicole Montgomery, and James Roberts.

Vanessa Patrick, Ph.D.

Award-winning researcher, teacher and author with a passion for research, teaching and learning.
Most Relevant Research Interests
Consumer Behavior
Other Research Interests (35)
Marketing
Everyday Aesthetics
Affect and Sensory Issues
Luxury
Economics and Econometrics
And 30 more
About
[Vanessa Patrick, PhD.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.   She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.   She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.   She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at [vanessapatrick.net.](https://www.vanessapatrick.net/ "https://www.vanessapatrick.net/")

Ramy Ayoub

NY, New York, United States of America
Marketing Professional, Entrepreneur, and pioneer in digital transformation.
Most Relevant Research Interests
Consumer Behavior
Other Research Interests (6)
Integrated Marketing Communication (IMC)
Digital Transformation
Tourism & Travel
Entertainment
Sustainability
And 1 more
About
Ramy Ayoub is a marketing professional, entrepreneur, and digital transformation expert. In 2007, he founded the Red Sea Academy for Tourism & Entertainment Services, which quickly became a trusted provider of entertainment services for over 20 upscale hotel groups in the EMEA region. Throughout his career, Ramy has consistently demonstrated his marketing prowess, managing operations and serving as a marketing consultant for leading branding activation campaigns globally for art & cultural festivals, hotels, and regional companies. He has a proven track record of generating remarkable results and has helped many organizations achieve their business goals through effective marketing strategies. Ramy's exceptional skills and marketing acumen have earned him a reputation as a thought leader in the industry. He is passionate about helping businesses adapt to the rapidly changing digital landscape and has played a key role in driving digital transformation across various sectors. Ramy possesses a rare mix of strategic marketing acumen with excellent leadership, change management, and business process abilities. He has worked with key stakeholders to maximize external relationships with the government and allies to attract fresh business opportunities. Ramy has demonstrated a track record of developing creative marketing strategies and solutions that enable multiple successes through multi-channel sales-driven and customer-centric activities. He has also maximized profitability through sponsorships, loyalty programs, and partnerships with local and international entities. Ramy Ayoub has a proven track record of leading cross-functional teams to support effective communication and result-driven revenue growth Throughout his career with Hilton Hotels, IHG, Sun International Hotels & Casinos, Port Ghalib Resort, UNWTO, Porto Marina, Porto El Soukhna, Jazz Hotels Group, Thomas Cook, TUI Group, TEZ Tours, Odeon Tours, Vodafone, Zain Telecom, Raya Telecom, Ministry Of Sound, RedBull, Heineken, and Bitburger Beer,... He has overseen a number of initiatives, managing the development and implementation of strategic marketing positioning in the execution of all messaging, positioning, and marketing strategies. He has ensured that brand-compliant content is delivered to maximize exposure and achieve budget and revenue growth. Ramy's innovative approach toward new possibilities for collaboration, sponsorship, and market diversification has been a hallmark of his work, earning him a reputation as a thought leader in the field of marketing. His ability to generate creative marketing strategies and solutions have enabled multiple successes through multi-channel sales-driven and customer-centric activities. Ramy has also maximized profitability through sponsorships, loyalty programs, and partnerships with local and international entities. As a passionate marketing professional with a strong work ethic and a wide range of experience, Ramy is constantly seeking to unleash his creativity with future-proof solutions and make a significant contribution to his team and organization. In addition to his work in marketing and digital transformation, Ramy Ayoub has also been involved in initiatives aimed at promoting sustainability and reducing food waste. He is currently collaborating with several organizations to develop strategies that leverage digital technologies to improve supply chain efficiency, reduce waste, and promote sustainable practices. Ramy believes that digital transformation can play a critical role in creating a more sustainable future and is committed to using his expertise to drive positive change in this area.

Example consumer behavior projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on consumer behavior?

Market Segmentation Analysis

A Consumer Behavior expert can conduct a market segmentation analysis to identify different groups of consumers with similar characteristics, preferences, and buying behaviors. This analysis can help companies tailor their marketing messages and strategies to effectively target each segment, resulting in higher conversion rates and customer satisfaction.

Product Development Research

Consumer Behavior experts can assist companies in conducting research to understand consumer needs, preferences, and expectations. This research can guide product development efforts, ensuring that companies create products that meet the demands of their target market. By incorporating consumer insights into the product development process, companies can increase the chances of success and reduce the risk of launching products that fail to resonate with consumers.

Brand Perception Analysis

Consumer Behavior experts can help companies assess and analyze the perception of their brand among consumers. Through surveys, focus groups, and other research methods, these experts can gather valuable feedback and insights on how consumers perceive the company's brand image, values, and messaging. This analysis can help companies identify areas for improvement and develop strategies to enhance their brand perception, ultimately leading to increased brand loyalty and customer engagement.

Consumer Decision-Making Process Study

Understanding the consumer decision-making process is crucial for companies to effectively influence consumer behavior. Consumer Behavior experts can conduct studies to analyze the factors that influence consumers' decision-making, such as psychological, social, and cultural factors. This knowledge can help companies design marketing campaigns and strategies that align with consumers' decision-making processes, increasing the likelihood of conversion and customer retention.

Customer Satisfaction Analysis

Consumer Behavior experts can help companies assess and improve customer satisfaction levels. By conducting surveys, interviews, and analyzing customer feedback, these experts can identify areas where companies can enhance their products, services, and overall customer experience. This analysis can lead to increased customer loyalty, positive word-of-mouth, and improved brand reputation.