Work with thought leaders and academic experts from Queen's University

I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

* Leading researcher with over 15 years’ experience in research, teaching and capacity strengthening in universities in Africa, the United Kingdom and Ireland. * Microbiologist with over 15 years of technical expertise in bacteriology, antimicrobial resistance (AMR) surveillance, and molecular diagnostics in Africa, the UK and Ireland. * Experienced trainer and programme leader with expertise in delivering research skills training and leading institutional programmes to support the career development of researchers. * Strong leadership in grant development and review as an Expert Evaluator for the European Union, monitoring and evaluation experience as a Programme Leader, and international development as a knowledge management consultant.

Dr. Keerty Nakray is an academic, researcher, administrator, consultant and author specializing in the sustainable development goals (SDGs); the environment; social governance; diversity, equality, and inclusion; comparative welfare and social policies; gender and social policy; and children and disability. She has edited and authored over 40 evidenced-based publications on a wide variety of those topics. She has extensive expertise in evidence-based research and feminist approaches to preventing gender-based violence and public health. She has developed and implemented intervention training for healthcare providers on identifying and referring victims of violence and abuse. Specifically, her work serves hard-to-reach groups (survivors of violence and abuse, child brides, impoverished populations) using mixed methods, quantitative surveys, and participatory community/action, research, and feminist approaches. Keerty received her PhD from Queens University, Belfast. Among her many publications, she is co-editor of Social and Economic Transitions in China and India: Welfare and Policy Changes; Social Science Research Ethics for a Globalising World: Interdisciplinary and Cross- Cultural Perspectives (Routledge Advances in Research Methods); and Gender-Based Violence and Its Impact on Public Health: International Perspectives on Budgets and Policies.

Originally from Brazil, Eveline completed her BS degree in Physical Education and her MSc in Functional and Molecular Biology at the State University of Campinas. She is currently a PhD student in Muscle Physiology in the School of Kinesiology and Health Studies under the supervision of Dr. Brendon Gurd.

Computer science researcher with over 20 years of experience researching and developing cutting edge prototypes and deployed solutions across a diverse set of technical areas, including machine learning, artificial intelligence, instructional technology, logistics, decision support systems, and networking. Proven capability to generate innovative technical visions, gain funding, build interdisciplinary teams and lead teams to achieve the vision.  Deep experience in all phases of software lifecycle from architecture/algorithm design to development and integration, and in all aspects of project and team management. Experienced in working in fast-paced, demanding and highly creative environments while working on multiple team efforts simultaneously.  Adapts to evolving circumstances, advocates agile approaches for ensuring success, and encourages best practices on his teams.  Enjoys working with diverse, interdisciplinary teams, and learning about new domains and technologies.

My professional mission is to help make athletes' skill development more effective and more sustainable long-term. More 'effective' means understanding how athletes learn and how to promote those processes in practice. More 'sustainable' means understanding the psychology of keeping athletes healthy, happy, and hungry to keep training in the long run. My previous research has examined topics of recovery and expertise, self-regulated learning, and talent development. I am currently a SSHRC-funded Postdoctoral Fellow at Queen's University studying the personal, social, and environmental factors that influence athlete and performance development. My main project explores what 'rest' means for youth athletes and how a better understanding of the spaces in-between practice can improve long-term athlete development. I also support projects exploring how coaching and team dynamics influence positive sport experiences for youth athletes.

Passionate Research & Analytics professional having consulted global organizations like Mars, Dell, CIBC, Uber, Hotels.Com, PepsiCo, Coca-Cola, Adidas, Indeed, Diageo, BCA bank, Samsung, Pfizer, Google, Lafarge on their advertising, media, innovation, and marketing strategies. <br> I have also helped many startups to scale up their business in Asia and built their business from scratch including challenging markets like India. My biggest achievement is able to grow business from $400K to $2MM by offering innovative solutions incorporating both research and analytics based on the clients' requirements. I strongly believe that the best approach to be at the heart of client business is to communicate with the clients constantly and understand their business requirements. This approach has enabled me to build the right solutions and thus enabling clients to take the right strategic decisions. I am considered an accessible and compassionate leader by the team and take great pride in mentoring them and helping individuals develop their skills and achieve their career goals. I am an organized individual with a keen sense of attention to detail and at ease in a fast-paced and dynamic environment. Key Expertise : \- Research \- Handling different types of research solutions Cross\-Media Research\, Competitive Analysis\, Brand Tracking, Social Research, Customer Journey \- Analytics \- Actively involved in analytical solutions like Forecasting\, Commstracker Modeling\, and descriptive statistics using tools like Tableau, SQL, R. \- Business Development \- Helped in new client acquisition as well as retention of existing clients\, thus enabling strong growth of revenue \- Team Management \- I am currently managing a team of high caliber analytics and research team\, making sure that we are continuously delivering the right solutions based on client requirements \- New Product Development \- Actively work with clients and the Senior Leadership Team of GroupM to develop newer solutions based on the current market demand