Work with thought leaders and academic experts from York University

Assistant Professor of Marketing / July, 2019 — Present

I launched the world's first dedicated AR Marketing courses for undergraduate and MBA students in 2019/2020.

Assistant Professor of Marketing / July, 2014 — June, 2019

Developed ‘Digital Marketing and New Media’ course and ‘Integrated Marketing Communications’ minor. Started teaching about AR Marketing in 2014, as part of my Digital Marketing and New Media course.

CCOVI Research Scholar and Fellow / May, 2020 — Present

Focus on augmented reality and brand storytelling via social media for the wine industry.

Advisory Board Member / January, 2019 — Present

Academic Council Member / November, 2019 — Present

Teaching Fellow / July, 2007 — June, 2014

I taught classes on Integrated Marketing Communications, Consumer Behavior, Marketing Research, and Introduction to Marketing.

Sessional Lecturer / July, 2013 — June, 2014

I taught courses on Marketing Principles (MBA), Consumer Behavior (MBA), and Introduction to Marketing (UG)

Teaching Assistant / September, 2018 — Present

KINE 2049 (Research Methods in Kinesiology) and KINE 3012 (Human Physiology II)

Supplemental Instruction Senior Mentor / April, 2017 — April, 2018

Oversee teaching assistants with their teaching programs

Lead Developer / January, 2019 — February, 2022

Senior Developer / September, 2022 — January, 2023

CTO / January, 2023 — Present

Instructor / January, 2021 — Present

Teaching Blockchain Devleopment and Security

Chair, Associate Prof. / August, 2021 — Present

Ongoing Projects: Xenophobia and Racism in the Covid-19 Era; Development of Xenophobia Scale; Awarded Dr. John Lorch Award, Canisius University, Women and Gender Studies Program.

Assist. Prof. / August, 2017 — August, 2021

Assist. Prof. / July, 2013 — July, 1994

Project: Syrian Refugees and Integration

Postdoctoral Fellow / January, 2012 — January, 1994

Project: Diversity and Intercultural Competency at the Canadian Workplace. After conducting reserach with medium-big size businesses in Ontario, we prepared a Cultural Competency and Diversity training manual for diversity trainers.

Speaker at DEI events

I present at DEI events as invited. Have presented at government offices and events (such as Immigration, Refugees and Citizenship Canada and City of Niagara Falls) and NGO events (such as Canadian Federation of University Women Ontario Council and Pathways to Prosperity); and businesses (such as Royal Bank of Canada and Goodwill Industries).

PhD candidate / 2022 — 2026

Co-Founder & Chief Science Offier / 2022 — Present

NOON Nootropics. Now launched in the USA and select EU markets. Inspired by Eastern plant wisdom and backed by science; We are focused on harnessing the nootropic power of neuroactive botanicals to deliver innovative products that can elevate your every day. www.noonlife.co. • Leading the science and innovation at NOON through the direction and management of research operations and product development. • Forging collaborations with research teams at the forefront of nootropic sciences to deliver novel and effective products to market. • Driving manufacturing partnerships and international logistics via coordination and communication with key stakeholders. • Everything in-between, above and beyond as a passionate founder with a focused and resilient drive to deliver innovative tools and solutions for healthy living.

Senior Operations Manager / 2022 — 2022

BenchSci exponentially increases the speed and quality of life-saving research by empowering scientists with the world’s most advanced biomedical artificial intelligence to run more successful experiments. Backed by F-Prime and Google’s AI fund, Gradient Ventures, BenchSci uses machine learning to diagnose and improve pharmaceutical R&D health. A turnkey application of AI, BenchSci now optimizes reagent procurement and experimental success in 15 of the top 20 pharmaceutical companies and over 3,600 leading academic centers globally.

R&D Operations Manager / 2021 — 2021

R&D Scientist / 2020 — 2021

Biomedical Data Analyst / 2019 — 2020

• Analyzed, cleaned, and curated data for the generation and expansion of Bioinformatic Databases • Refined biomedical research data used for training and validation data, which fuelled the development of machine learning models • Shared scientific input with the UX Research team to influence product development • Worked across the R&D and Science Teams to improve the quality of machine learning outputs and product mapping.

PhD Researcher | Developmental Neuroscience Laboratory / 2012 — 2019

"Neurobiology of Lipid Signalling in the Developing Brain : Link to Autism Spectrum Disorders" • Collaborated with cross-departmental colleagues and executed multi-disciplinary molecular, cellular and animal laboratory techniques to produce 8 peer-reviewed scientific publications and 13 conference presentations. • Pioneered new behavioural testing unit in Dr. Crawford's Developmental Laboratory yielding 3 new studies. • Optimized and authored laboratory protocols (SOPs) that continue to be used today. • Managed laboratory procedures, practices, and personnel following principles of Good Laboratory and Documentation Practices (GLP/GDP). • Provided technical training and personalized mentorship to over 30 research staff.

Teaching Assistant & Lab Demonstrator / 2010 — 2018

Courses: Molecular and Cellular Neuroscience, Neuronal Development for Activity and Health, Human Anatomy, Human Anatomy for Fine Arts, Human Development, Forensic Sciences . • Impacted 1,000+ students by providing individually tailored assistance on learning material. • Encouraged and facilitated active participation, discussion, and team building. • Created and developed testing material for undergraduate neuroscience courses. • Conducted and demonstrated lab dissections for human anatomy courses. • Successfully engaged over 100 non-science majors in STEM topics.

Research Assistant | Centre for Aging Research – Cardiovascular Health Awareness Program / 2014 — 2016

• Recruited clinical participants, collected patient physiological information, and administered interviews on their health and sensitive topics including discrimination and mental health. • Liaised with site personnel and volunteers to provide a smooth and welcoming experience for participants and promoted a supportive environment through active listening and clear communication.

Research Assistant | Developmental Neuroscience Laboratory / 2010 — 2012

"Effects of Prostaglandin E2 on Neural Stem Cells: Interaction with Wnt and Implications in Autism" • Investigated the transcriptional regulation and functions of neural stem cells (proliferation, migration, differentiation) and the impact of environmental stressors on bioactive lipid molecules that regulate development and inflammation.

Research Assistant | Sensorimotor Control Laboratory / 2008 — 2010

• Organized and analyzed data from computer-interface visuomotor experiments. • Coordinated and delivered technical training for undergraduate volunteers. • Edited research manuscripts and grants as well as summarized literature research.

Course Director / 2017 — 2017

• Created and taught a lab-based course: “Human Anatomy – A journey through the body”. • Independently developed science educational material (Powerpoint presentations, handouts, worksheets) plus organized field trips introducing real-world STEM working environments and job opportunities to students pursuing biomedical careers.