Work with thought leaders and academic experts in culture

Collaborating with an academic researcher specializing in culture can provide companies with invaluable insights into consumer behavior, cultural trends, and social dynamics. These experts can help businesses navigate complex cultural landscapes, ensuring that their products and marketing strategies resonate with diverse audiences. By leveraging their research skills, companies can gain a competitive edge, enhance brand reputation, and foster innovation. Additionally, academic researchers can assist in developing culturally relevant content, conducting market research, and facilitating workshops that promote cultural awareness within organizations. This collaboration not only enriches the company's understanding of its target market but also contributes to more inclusive and effective business practices.

Researchers on NotedSource with backgrounds in culture include Lori Foster, Jim Samuel, Ryan Howell, Martin Brauch, Ariel Kalil, Dan Baack, Jennifer Aaker, Panos Ipeirotis, Kevin Parker, Christophe Schinckus, Jennifer Feitosa, Bernd Stahl, and Gena Cox, Ph.D..

Lori Foster

Raleigh, North Carolina
Organizational psychologist applying behavioral science to sustainable development
Research Expertise (3)
Applied Psychology
Human-Computer Interaction
Social Psychology
About
I'm currently a Professor at North Carolina State University, a Visiting Scholar at Duke University's Center for Advanced Hindsight, an Honorary Professor at the University of Cape Town in South Africa, and President-Elect of the International Association of Applied Psychology. In the university setting, I oversee the 4D Lab, which focuses on research at the intersection of work, psychology, technology, and sustainable development. I'm passionate about using psychological science and technological advances to improve well-being and economic mobility and am involved in a number of projects focused on enhancing the health, happiness, and productivity of people and organizations in different parts of the world.

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Jim Samuel

Associate Professor at Rutgers University
Research Expertise (22)
Analytics
Artificial Intelligence
Informatics
Machine Learning
NLP NLU NLG Behavioral Finance
And 17 more
About
Jim Samuel is an Associate Professor of Practice and Executive Director of the Informatics Program at the Bloustein School. He is an information and artificial intelligence (AI) scientist, with significant industry experience in finance, technology, entrepreneurship and data analytics. Dr. Samuel’s primary research covers human intelligence and artificial intelligences interaction and information philosophy.  Dr. Samuel’s applied research focuses on the optimal use of big data and smart data driven AI applications, textual analytics, natural language processing and artificially intelligent public opinion informatics. His expertise extends to socioeconomic implications of AI, applied machine learning, social media analytics, AI education and AI bias. Dr. Samuel completed his Ph.D. from the Zicklin School of Business, Baruch College – City University of New York, and he also has M.Arch and M.B.A (International Finance) degrees.  Dr. Samuel has worked with large multinational financial services corporations, and advises businesses and organizations on data analytics and AI driven value creation strategies. He is passionate about research driven thought leadership in AI, information philosophy, analytics and informatics. 

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Ryan Howell

San Francisco , California, United States of America
Professor of Psychology, Department of Psychology, San Francisco State University
Research Expertise (34)
Happiness
Psychiatry and Mental health
Clinical Psychology
History and Philosophy of Science
Applied Psychology
And 29 more
About
Dr. Ryan Howell is an Associate Professor at San Francisco State University. His research interests include the psychology of goals and how people pursue and achieve them. Dr. Howell received his PhD in Social/Personality Psychology from the University of California, Riverside in 2005.

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Martin Brauch

Senior Legal and Economics Researcher, Columbia Center on Sustainable Investment
Research Expertise (14)
economics
international law
international investment law
climate change
sustainable development
And 9 more
About
Martin Dietrich Brauch is a Lead Researcher at CCSI. He leads economic and legal research, training, and advisory work, with a focus on legal and policy frameworks and practices for sustainable investment to achieve climate change mitigation and adaptation goals—including through decarbonization and a just transition to net-zero emission energy systems and economies—along with other SDGs.

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Ariel Kalil

Chicago, Illinois, United States of America
University of Chicago Professor and Expert on Childhood Development
Research Expertise (25)
Sociology and Political Science
Developmental and Educational Psychology
Education
Pediatrics, Perinatology and Child Health
Life-span and Life-course Studies
And 20 more
About
Ariel D. Kalil is the Daniel Levin Professor of Public Policy Studies at the University of Chicago. She is a faculty research fellow at the National Bureau of Economic Research and a research associate at the Population Studies Center at the University of Michigan. She is also a faculty member in the Harris School of Public Policy Studies and in the College at the University of Chicago. Kalil's research lies at the intersection of child development and public policy. She is particularly interested in the effect of early childhood interventions on health and economic outcomes in adulthood. Her work has been published in leading social science journals, including the American Economic Review, the Quarterly Journal of Economics, and the Journal of Political Economy. Kalil earned her PhD in Developmental Psychology from the University of Michigan–Ann Arbor in 1996, her MA in Social Psychology from the University of Colorado System in 1993, and her BA in Psychology and French Literature from the University of Wisconsin–Madison in 1991.

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Dan Baack

Denver, Colorado, United States of America
Professor at the University of Denver
Most Relevant Research Expertise
culture
Other Research Expertise (21)
Information processing
and international marketing
Marketing
Communication
Business and International Management
And 16 more
About
Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

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Jennifer Aaker

General Atlantic Professor, Stanford University
Research Expertise (23)
The psychology of time
money
and happiness
Marketing
Economics and Econometrics
And 18 more
About
Jennifer Aaker is a marketing professor at Stanford Graduate School of Business and the author of several books on the topic, including The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. She has also conducted research on the psychology of happiness and self-regulation.

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Panos Ipeirotis

Professor at New York University
Research Expertise (25)
Crowdsourcing
Data Quality
Economics and Econometrics
Applied Psychology
Computational Theory and Mathematics
And 20 more
About
Crowdsourcing,machine learning, databases,Online Labor Markets,Social Media Analytics,Data Mining,Information Retrieval

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Kevin Parker

Comprehensive background in Computer Science, Information Systems, and IT with a PhD in MIS and a BA and MS in Computer Science. Extensive experience as an expert witness.
Research Expertise (5)
Library and Information Sciences
Education
Information Systems and Management
Statistics, Probability and Uncertainty
Management Information Systems
About
Computer Science, Information Systems, Information Technology

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Christophe Schinckus

Professor & Dean of Faculty of Business and Computing - University of the Fraser Valley, Canada
Research Expertise (56)
Finance
Blockchain
Econophysics
Marketing
Condensed Matter Physics
And 51 more

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Jennifer Feitosa

An Associate Professor of Psychological Science at Claremont McKenna College, combining over 50 publications about DEI and team dynamics with global experience.
Most Relevant Research Expertise
Culture
Other Research Expertise (3)
Teams
Diversity
Measurement
About
Jennnifer Feitosa is an Associate Professor of Psychological Science at Claremont McKenna College. Her extensive academic journey includes a prestigious U.S. Scholar Fulbright grant at the Universidad Carlos III de Madrid, Spain. Additionally, she has been a faculty member of IE University, Universitat de Barcelona (Erasmus Mundus), and City University of New York, Brooklyn College. Dr. Feitosa earned her Ph.D. and M.S. in Industrial-Organizational Psychology from the University of Central Florida. Her research interests are centered around diversity/equity/inclusion (DEI), team dynamics, and measurement. She is deeply committed to unraveling questions like, "How can we leverage the benefits of diversity in work teams?" Her work has been published in many outlets such as the *Journal of Organizational Behavior*, A*merican Psychologist*, *Journal of Business Research*, *Journal of Business and Psychology*, and *Human Resources Management Review.* She has also been a frequent presenter at conferences, with more than 70 papers and presentations. With over a decade of dedicated experience, Dr. Feitosa has tailored her expertise toward enhancing team dynamics through the lens of DEI across various industries. Her remarkable contributions have positively impacted sectors including sustainability, media and entertainment, healthcare, and government agencies (e.g., ARI and NASA). Furthermore, she serves as a valuable member of the editorial boards of the Journal of Business and Psychology, Small Groups Research, and Team Performance Management. Dr. Feitosa's work has been featured in publications such as the APA Monitor and ioatwork.com, reflecting her commitment to advancing knowledge and promoting DEI practices.

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Bernd Stahl

Director of the Centre for Computing and Social Responsibility
Research Expertise (53)
critical theory
information systems
computer ethics
information ethics
responsible innovation
And 48 more

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Gena Cox, Ph.D.

PhD organizational psychologist with deep expertise in leadership effectiveness, inclusion, and employee experience,
Most Relevant Research Expertise
culture
Other Research Expertise (6)
Leadership
corporate governance
inclusion
Literature and Literary Theory
Visual Arts and Performing Arts
And 1 more

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Example culture projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on culture?

Cultural Trend Analysis for Product Development

An academic researcher can conduct in-depth analyses of emerging cultural trends to guide product development. This project is beneficial for companies looking to innovate and stay ahead of market demands. The researcher will provide a comprehensive report detailing trends, consumer preferences, and actionable recommendations.

Workshops on Cultural Competence

Companies can host workshops led by culture experts to enhance their employees' cultural competence. This initiative is crucial for organizations operating in diverse markets. The deliverable will include tailored training materials and a follow-up assessment to measure impact.

Consumer Behavior Studies

An academic researcher can design and execute studies to understand consumer behavior in relation to cultural influences. This project helps companies tailor their marketing strategies effectively. The expected deliverable is a detailed research report with insights and strategic recommendations.

Cultural Impact Assessments for Marketing Campaigns

Before launching a marketing campaign, companies can collaborate with culture experts to assess potential cultural impacts. This project ensures that campaigns are culturally sensitive and resonate with target audiences. Deliverables include a cultural impact report and suggested adjustments.

Diversity and Inclusion Strategy Development

Working with a culture expert can help companies develop effective diversity and inclusion strategies. This project is essential for fostering an inclusive workplace. The deliverable will be a comprehensive strategy document with actionable steps and metrics for success.

Cultural Heritage Projects

Companies can partner with researchers to create projects that celebrate and promote cultural heritage. This collaboration enhances brand image and community relations. Deliverables may include educational materials, community events, and promotional content.

Social Media Content Strategy

An academic researcher can assist in developing a culturally informed social media content strategy. This project is vital for brands aiming to engage diverse audiences authentically. The deliverable will include a content calendar and guidelines for culturally relevant messaging.

Cross-Cultural Market Entry Strategies

For companies looking to expand internationally, collaborating with culture experts can provide insights into local customs and consumer behavior. This project is crucial for successful market entry. Deliverables will include a market entry report and strategic recommendations.

Cultural Narratives in Branding

An academic researcher can help companies craft their brand narratives to align with cultural values and stories. This project enhances brand storytelling and consumer connection. The expected deliverable is a narrative framework and examples of culturally resonant messaging.

Evaluation of Cultural Initiatives

Companies can work with culture experts to evaluate the effectiveness of their cultural initiatives and programs. This project is important for measuring impact and improving future efforts. Deliverables will include an evaluation report with insights and recommendations.