Work with thought leaders and academic experts in gender
Companies can benefit from collaborating with academic researchers in the field of gender in several ways. Firstly, these experts can provide valuable insights and research on gender-related issues, helping companies enhance their diversity and inclusion initiatives. Secondly, gender experts can contribute to product development by offering a unique perspective on gender-specific needs and preferences. Additionally, working with gender researchers can help companies gain a deeper understanding of consumer behavior and market trends. By leveraging the expertise of these researchers, companies can improve their brand reputation, attract a diverse customer base, and drive innovation.
Researchers on NotedSource with backgrounds in gender include Jo Boaler, Dr. Joss Greene, Ariel Kalil, Dr Elena Nikolova, PhD, Jenna Drenten, Ph.D., Dr. Angela Jones, and Amanda Mosier.
Example gender projects
How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on gender?
Developing Inclusive HR Policies
A gender expert can collaborate with a company's HR department to develop inclusive policies that promote gender equality and diversity in the workplace. This can include implementing gender-neutral job descriptions, addressing unconscious bias in recruitment and promotion processes, and creating supportive environments for employees of all genders.
Designing Gender-Inclusive Products
By working with a gender researcher, companies can design products that cater to the diverse needs and preferences of different genders. This can involve conducting user research to understand the specific requirements and challenges faced by different genders, and incorporating these insights into the product design process.
Analyzing Gender Pay Gap
A gender expert can help companies analyze their pay structures and identify any gender pay gaps. By conducting comprehensive pay equity audits, companies can ensure fair compensation practices and address any disparities that may exist.
Developing Gender-Inclusive Marketing Strategies
Gender experts can assist companies in developing marketing strategies that resonate with diverse audiences. They can provide insights into gender-related consumer behaviors, preferences, and trends, helping companies create inclusive and impactful marketing campaigns.
Conducting Workplace Diversity Training
Collaborating with a gender researcher, companies can develop and deliver effective diversity training programs. These programs can educate employees on topics such as unconscious bias, gender stereotypes, and creating inclusive work environments.