Work with thought leaders and academic experts in gender

Companies can benefit from collaborating with academic researchers in the field of gender in several ways. Firstly, these experts can provide valuable insights and research on gender-related issues, helping companies enhance their diversity and inclusion initiatives. Secondly, gender experts can contribute to product development by offering a unique perspective on gender-specific needs and preferences. Additionally, working with gender researchers can help companies gain a deeper understanding of consumer behavior and market trends. By leveraging the expertise of these researchers, companies can improve their brand reputation, attract a diverse customer base, and drive innovation.

Researchers on NotedSource with backgrounds in gender include Jo Boaler, Dr. Joss Greene, Ariel Kalil, Jenna Drenten, Ph.D., Dr. Angela Jones, Amanda Mosier, and Kathleen Gerson.

Jenna Drenten, Ph.D.

Marketing professor with expertise in digital consumer culture, influencer marketing, and media studies
Most Relevant Research Expertise
gender
Other Research Expertise (25)
digital consumer culture
social media
consumer identity
influencer marketing
Organizational Behavior and Human Resource Management
And 20 more
About
Dr. Jenna Drenten is an associate professor of marketing in the Quinlan School of Business where she studies *digital consumer culture*: the sociocultural role of social media platforms in everyday consumer life. Her research explains how digital culture—from social media algorithms to the influencer attention economy—structures social and cultural consumption ideologies and how consumers’ lived experiences are mediated, translated, and commodified through digital culture. This includes multiple facets of digital consumer culture—from individual consumer behavior to systemic macro-level structures—across a range of social media platforms. Jenna is an expert in the field of marketing on qualitative social media research methods. Jenna’s work has been published in leading academic journals such as *Journal of Consumer Research*, *Journal of Advertising*, and *New Media & Society*, and her expertise has been featured extensively in media outlets including *The Wall Street Journal, Financial Times,* and *The Washington Post*. For more information, go to [www.jennadrenten.com](http://www.jennadrenten.com/). Jenna serves as an associate editor for the *Journal of Advertising Research*, as the communications chair for GENMAC: Gender, Markets, and Consumers, and as an associate board member for the Chicago Public Library Foundation. In the Quinlan School of Business, she teaches undergraduate and graduate courses in marketing, integrated marketing communications, social media marketing, and brand storytelling. Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City.

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Dr. Angela Jones

Angela Jones is an award-winning educator, researcher, and writer.
Most Relevant Research Expertise
gender
Other Research Expertise (5)
sex work
African American protest
sexuality
race
Diversity, Equity, Inclusion, and Social Justice
About
Angela Jones is Professor of Women, Gender, and Sexuality Studies at Stony Brook University, State University of New York. Jones's research interests include African American political thought and protest, sex work, race, gender, sexuality, feminist theory, Black feminisms, and queer methodologies and theory.   Jones is an award-winning teacher and writer. Jones is a recent winner of the SUNY Chancellor's Award for Excellence in Scholarship and Creative Activities. Jones is currently working on a mainstream trade monograph under contract with the legacy feminist press Seal Press. It is tentatively entitled Sex Lives: Erotic Power and the Social Life of Sexuality. Jones is the author of *Camming: Money, Power, and Pleasure in the Sex Industry* (NYU Press, 2020) and *African American Civil Rights: Early Activism and the Niagara Movement* (Praeger, 2011). They are a co-editor of Sex Work Today: Erotic Labor in the 21st Century (NYU Press, 2024). Jones is also a co-editor of the three-volume *After Marriage Equality* book series (Routledge, 2018). Jones has also edited two other anthologies: *The Modern African American Political Thought Reader: From David Walker to Barack Obama* (Routledge, 2012), and *A Critical Inquiry into Queer Utopias* (Palgrave, 2013). Jones is the author of *African American Activism and Political Engagement: An Encyclopedia of Empowerment,* published in 2023, and a forthcoming book, *Black Lives Matter: A Reference Handbook* both with Bloomsbury. They are also the author of scholarly articles, which have been published in peer-reviewed journals such as *Social Problems*, *Gender & Society; Signs: Journal of Women in Culture and Society; Sexualities; Disability Studies Quarterly; Porn Studies;* *International Journal of Gender, Sexuality, and Law;* *Culture, Health, and Sexuality; Sociology Compass; Fat Studies. An Interdisciplinary Journal of Body Weight and Society; Sexuality and Culture; Sociological Focus;* *The Journal of Historical Sociology;* and *Interalia: a Journal of Queer Studies.* Jones also writes for public audiences and has published articles in venues such as *Contexts (digital), The Conversation, the Nevada Independent, Peepshow Magazine, PopMatters*, and *Salon.*

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Amanda Mosier

Ph.D. candidate in Industrial/Organizational Psychology with expertise in DEI in the workplace
Most Relevant Research Expertise
Gender
Other Research Expertise (5)
Social Psychology
Political Psychology
Stereotyping
Prejudice and Discrimination
Sociology and Political Science
About
Amanda Mosier is a highly educated and experienced professional in the field of psychology, with a focus on industrial/organizational psychology. She received her Bachelor's degree in Psychology from Cottey College in 2016, followed by a Master's degree in Industrial/Organizational Psychology from Missouri University of Science and Technology in 2019. Currently, Amanda is pursuing her Ph.D. in Applied Social and Organizational Psychology from Indiana University – Indianapolis, with an expected graduation date of summer 2024. She has gained valuable experience in the field through various internships and research assistant positions, including a learning and development analytics internship at OneAmerica Financial and a data science internship at Indiana University - Indianapolis. In addition to her practical experience, Amanda has also served as a lab manager and project manager at Indiana University - Indianapolis, where she gained valuable skills in project management and data analysis. She has also worked as a graduate teaching assistant at Missouri University of Science and Technology, where she honed her skills in teaching and mentoring students. Amanda's passion lies in using her knowledge and skills in psychology to improve organizations and create positive work environments for employees, with a particular emphasis on DEI initiatives and improving outcomes for marginalized groups in the workplace. With her strong educational background and extensive experience, she is well-equipped to make a significant impact in any organization.

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Example gender projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on gender?

Developing Inclusive HR Policies

A gender expert can collaborate with a company's HR department to develop inclusive policies that promote gender equality and diversity in the workplace. This can include implementing gender-neutral job descriptions, addressing unconscious bias in recruitment and promotion processes, and creating supportive environments for employees of all genders.

Designing Gender-Inclusive Products

By working with a gender researcher, companies can design products that cater to the diverse needs and preferences of different genders. This can involve conducting user research to understand the specific requirements and challenges faced by different genders, and incorporating these insights into the product design process.

Analyzing Gender Pay Gap

A gender expert can help companies analyze their pay structures and identify any gender pay gaps. By conducting comprehensive pay equity audits, companies can ensure fair compensation practices and address any disparities that may exist.

Developing Gender-Inclusive Marketing Strategies

Gender experts can assist companies in developing marketing strategies that resonate with diverse audiences. They can provide insights into gender-related consumer behaviors, preferences, and trends, helping companies create inclusive and impactful marketing campaigns.

Conducting Workplace Diversity Training

Collaborating with a gender researcher, companies can develop and deliver effective diversity training programs. These programs can educate employees on topics such as unconscious bias, gender stereotypes, and creating inclusive work environments.