Work with thought leaders and academic experts in advertising

Companies can benefit from collaborating with an academic researcher in the field of Advertising in several ways. Firstly, they can gain valuable insights and access to cutting-edge research that can inform their advertising strategies. Researchers can provide a deep understanding of consumer behavior, market trends, and emerging technologies. Secondly, academic researchers can help companies develop innovative advertising campaigns by applying theoretical frameworks and conducting experiments. They can provide data-driven recommendations and help optimize advertising messages and channels. Thirdly, collaborating with researchers can enhance a company's credibility and reputation. By partnering with experts in the field, companies can showcase their commitment to evidence-based practices and thought leadership. Lastly, academic researchers can offer training and workshops to educate company employees on the latest advertising theories and techniques, empowering them to make informed decisions and drive better results.

Researchers on NotedSource with backgrounds in advertising include Anindya Ghose, Dr. James C. Kaufman, Dan Baack, Catherine Tucker, Wesley R. Hartmann, Vanessa Patrick, Ph.D., and Beth Egan.

Dr. James C. Kaufman

Professor at University of Connecticut, Expert in Creativity
Research Interests (43)
And 38 more
James C. Kaufman is a Professor of Educational Psychology at the Neag School of Education at the University of Connecticut. He has written or edited more than 50 books. These include: the recently published *The Creativity Advantage* (Cambridge); the forthcoming *Lessons in Creativity from Musical Theatre Characters* (with Dana P. Rowe; Routledge); two editions of *Cambridge Handbook of Creativity* (with Robert J. Sternberg) and five other Cambridge Handbooks; two editions of *Creativity 101* (Springer); and a book on terrible baseball pitchers with his father and a book on pseudoscience with his wife. James has developed many theories, most notably the Four C’s (with Ron Beghetto). He has developed several self-report measures of creativity and is currently focusing on positive outcomes of creativity. James has won many awards, including Mensa’s research award, the Torrance Award from the National Association for Gifted Children, the World Council for Gifted and Talented Children’s International Creativity Award, and APA’s Berlyne, Arnheim, and Farnsworth awards. He co-founded two major journals, *Psychology of Aesthetics, Creativity, and the Arts* and *Psychology of Popular Media Culture* and is the current Senior Associate Editor for *Creativity Research Journal*. He has tested Dr. Sanjay Gupta’s creativity on CNN; written the book and lyrics to the musical *Discovering Magenta* (which played NYC and has a cast album); and appeared onscreen, complete with white lab coat, in the comic book documentary *Independents*.

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Vanessa Patrick, Ph.D.

Award-winning researcher, teacher and author with a passion for research, teaching and learning.
Research Interests (30)
Everyday Aesthetics
Affect and Sensory Issues
Consumer Behavior
And 25 more
[Vanessa Patrick, PhD.]( "") is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.   She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.   She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.   She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. She is the author of a new book The Power of Saying No: The New Science of How to Say No that Puts you in charge of your Life. Visit her at []( "")

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Example advertising projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on advertising?

Consumer Behavior Analysis

An academic researcher can conduct in-depth studies on consumer behavior, helping companies understand their target audience's motivations, preferences, and decision-making processes. This knowledge can inform advertising strategies and lead to more effective campaigns.

Market Trend Analysis

By analyzing market trends and industry developments, an academic researcher can help companies stay ahead of the competition. They can identify emerging opportunities, consumer demands, and potential threats, enabling companies to adapt their advertising strategies accordingly.

Advertising Message Optimization

Academic researchers can assist companies in optimizing their advertising messages by conducting experiments and analyzing consumer responses. They can provide insights on language, visuals, and emotional appeals that resonate with the target audience, leading to more persuasive and impactful advertisements.

Media Channel Evaluation

With their expertise in media consumption patterns, academic researchers can evaluate the effectiveness of different advertising channels. They can help companies identify the most suitable platforms to reach their target audience and allocate their advertising budgets more efficiently.

Ethical Advertising Practices

Collaborating with academic researchers can ensure that companies adhere to ethical advertising practices. Researchers can provide guidance on issues such as transparency, diversity representation, and avoiding harmful stereotypes, helping companies build a positive brand image and connect with socially conscious consumers.