Work with thought leaders and academic experts in Social Media

Companies can benefit from collaborating with a Social Media academic researcher in several ways. Firstly, they can enhance their online presence by leveraging the researcher's expertise in social media platforms and strategies. The researcher can provide valuable insights into consumer behavior, helping companies understand their target audience and tailor their marketing efforts accordingly. Additionally, the researcher can assist in developing effective marketing strategies that align with the latest trends and best practices in social media. By collaborating with an academic researcher in Social Media, companies can stay ahead of the competition and maximize their online reach and engagement.

Researchers on NotedSource with backgrounds in Social Media include Dr. Joachim Scholz, Dr. Erik Winell, Kostadin Kushlev, Jim Samuel, Cory Young, Sridhar Narayanan, Melinda Haughey, Anindya Ghose, Maria Elena Placencia, Anna Jobin, Jennifer Aaker, Dan Baack, and Jenna Drenten, Ph.D..

Dr. Joachim Scholz

Buffalo, New York, United States of America
15 Years Experience
The world's first Augmented Reality Marketing professor
Education

Queen's University

Ph.D., Marketing / January, 2014

Kingston, Ontario, Canada

University of Exeter

M.Sc. with Distinction, Economic and Consumer Psychology / July, 2007

Exeter

Nordakademie

M.A., Business Science and Management / July, 2004

Elmshorn
Experience

Brock University

Assistant Professor of Marketing / July, 2019 — Present

I launched the world's first dedicated AR Marketing courses for undergraduate and MBA students in 2019/2020.

Cal Poly, San Luis Obispo

Assistant Professor of Marketing / July, 2014 — June, 2019

Developed ‘Digital Marketing and New Media’ course and ‘Integrated Marketing Communications’ minor. Started teaching about AR Marketing in 2014, as part of my Digital Marketing and New Media course.

Cool Climate Oenology and Viticulture Institute (CCOVI)

CCOVI Research Scholar and Fellow / May, 2020 — Present

Focus on augmented reality and brand storytelling via social media for the wine industry.

Research Expertise (1)
Marketing
About
I am a marketing professor who specializes in augmented/extended realities, metaverse marketing, brand storytelling, and influencer marketing. I am a public speaker and consultant who helps your brand thrive in today's and tomorrow's new realities. <br> \~ ⨏ \~ <br> MY PASSION is to explore augmented reality’s strategic potential for marketing: I published the first-ever conceptual article on AR marketing, which won Article of the Year award and is one of the most-cited publications about this topic. I have taught AR since 2015 as part of my social media and digital marketing courses at Cal Poly. At Brock University, I developed and teach the world’s first dedicated Augmented Reality Marketing courses for undergraduate as well as MBA students. <br> \~ ⚬ \~ <br> MY RESEARCH combines ethnographic methods with socio-cultural frameworks to cut through the complexities of marketing and consumption: I explore how augmented reality can deepen consumer/brand relationships, how it helps customers feel more competent and autonomous, how Pokémon GO players co-create and transport into hybrid-realities, how managers can deploy AR initiatives, and how various types of augmented realities offer different strategic opportunities for brands. My social media research explores how marketers can build their brands in today’s polarized and tribal societies by fighting back against online critics. <br> \~ × \~ <br> I LOVE building bridges between academia and the broader business community: I'm a member of Adweek's Academic Council and serve on the advisory board of Schulich’s Future of Marketing Institute. I regularly publish research-driven insights in Adweek, MKTGsquad, and other AR-specific publications. I provide expertise for marketing agencies and consult wine, CPG and technology companies in the US and Canada on branding and augmented reality marketing. I decipher the babel and help people see the big picture. <br> \~ 🦊 \~

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Dr. Erik Winell

Linköping
7 Years Experience
Ph.D in marketing and consumption with a major focus, and vast experience in consumer engagement, commercialization and authenticity.
Education

The School of Business, Economics & Law at Gothenburg University

Masters degree, Marketing / June, 2018

Gothenburg

The School of Business, Economics & Law at Gothenburg University: Gothenburg, SE

Bachelor's Degree, Business Administration / June, 2016

Gothenburg

University of Gothenburg

Ph.D, Marketing & Consumption / September, 2024

Gothenburg
Experience

The School of Business, Economics & Law at Gothenburg University

PhD Student / September, 2019 — September, 2024

In the fall of 2024, I earned my PhD in marketing with a strong focus on consumer engagement, commercialization, and brand building. My dissertation was rooted in the world of elite sports but also analyzed branding on a broader level and how brands can foster engagement in today’s society. Beyond research, I also lectured in marketing, particularly in consumer psychology, for undergraduate and master's students.

Göteborgsvarvet

Marketing Coordinator / March, 2019 — June, 2019

Worked as a customer service representative and marketing communicator for Göteborgsvarvet 2019. This project-based role primarily involved marketing the event’s various races, collaborating across different teams, and managing social media communication. Responsibilities included working with an art director, writing copy, developing a new app, and more.

NTM Media

Sports Journalist & Social Media Specialist / April, 2018 — Present

Started as a summer temp in early spring, which later evolved into my current full-time position at Corren. In addition to traditional sports journalism, I have taken on expanded responsibilities, including managing Corren-Sporten's social media accounts, conducting audience analysis, producing engaging human-interest stories, editing podcasts, filming and editing videos, photography, and much more.

Most Relevant Research Expertise
social media
Other Research Expertise (5)
consumer engagement
commercialization
authenticity
value-co-creation
service ecosystems
About
Dr. Erik Winell is a highly educated and experienced marketing professional with a passion for understanding consumer behavior and creating effective marketing strategies. He holds a Masters degree in Marketing and a Bachelor's degree in Business Administration from the prestigious School of Business, Economics & Law at Gothenburg University. In 2024, he completed his Ph.D in Marketing & Consumption from the University of Gothenburg, where he conducted extensive research on consumer engagement in the intersection of commercialization and authenticity. Prior to his time as a Ph.D student, Dr. Winell also gained valuable experience as a Marketing Coordinator at Göteborgsvarvet, a leading sports event in Sweden. He was responsible for developing and implementing marketing plans to promote the event and attract participants. Alongside his Ph.D studies, Dr. Winell have worked as a Sports Journalist & Social Media Specialist at NTM Media, where he honed his skills in crafting compelling marketing content and utilizing social media platforms to reach target audiences. Dr. Winell's combination of academic knowledge and practical experience makes him a well-rounded and competent marketing professional. He is dedicated to staying updated on the latest trends and techniques in the field and using his expertise to help businesses achieve their marketing goals.

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Kostadin Kushlev

Washington, District of Columbia, United States of America
13 Years Experience
My research focuses on interventions to improve well-being by promoting better digital habits.
Education

University of British Columbia

PhD, Psychology / August, 2015

Vancouver, British Columbia, Canada

Reed College

B.A., Psychology / May, 2008

Portland, Oregon, United States of America
Experience

Georgetown University

Assistant Professor / August, 2018 — Present

University of Virginia

Research Scientist / August, 2015 — August, 2018

Research Expertise (4)
Social Psychology
Communication
Applied Psychology
Human-Computer Interaction
About
I am broadly interested in the factors that promote or diminish happiness and well-being. My research program explores how constant connectivity to the Internet impacts people’s relationships and well-being and how we can harness technology to improve well-being and promote positive behavioral change. I am a Vanier Scholar and a Rising Star of the Association for Psychological Science (APS). I have written for *The* *New York Times*, *The Conversation*, and *Psychology Today*, and my work has been covered by other prestigious publications such as *The* *Economist, BBC, NPR, Forbes, Fast Company, Time Magazine, The Wall Stree Journal, National Geographic,* and *The Washington Post*. I have consulted for companies such as Ipsos, Canvas8, and Luce Research. See more at www.kushlev.com

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Jim Samuel

11 Years Experience
Associate Professor at Rutgers University
Education

Baruch College

PhD, Information Systems / 2007

New York, New York, United States of America
Experience

Rutgers University

Associate Professor / 2021 — Present

Axivest

CIO / 2012 — Present

Research Expertise (22)
Analytics
Artificial Intelligence
Informatics
Machine Learning
NLP NLU NLG Behavioral Finance
And 17 more
About
Jim Samuel is an Associate Professor of Practice and Executive Director of the Informatics Program at the Bloustein School. He is an information and artificial intelligence (AI) scientist, with significant industry experience in finance, technology, entrepreneurship and data analytics. Dr. Samuel’s primary research covers human intelligence and artificial intelligences interaction and information philosophy.  Dr. Samuel’s applied research focuses on the optimal use of big data and smart data driven AI applications, textual analytics, natural language processing and artificially intelligent public opinion informatics. His expertise extends to socioeconomic implications of AI, applied machine learning, social media analytics, AI education and AI bias. Dr. Samuel completed his Ph.D. from the Zicklin School of Business, Baruch College – City University of New York, and he also has M.Arch and M.B.A (International Finance) degrees.  Dr. Samuel has worked with large multinational financial services corporations, and advises businesses and organizations on data analytics and AI driven value creation strategies. He is passionate about research driven thought leadership in AI, information philosophy, analytics and informatics. 

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Cory Young

Ithaca
17 Years Experience
Communications Scientist
Education

Bowling Green State University

PhD, Intercultural Communication / 2001

Bowling Green, Ohio, United States of America

University of Birmingham

MS, Cultural Studies / 1996

Birmingham
Experience

Ithaca College

Professor and Chair of Communications Department / 2006 — Present

Research Expertise (9)
Visual Arts and Performing Arts
Communication
Education
Sociology and Political Science
Marketing
And 4 more
About
Cory Young is a professor and chair of the communications department at Ithaca College. She received his PhD in intercultural communication from Bowling Green State University in 2001 and his MS in cultural studies from the University of Birmingham in 1996.

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Sridhar Narayanan

2 Years Experience
Professor of Marketing, Stanford University Graduate School of Business
Education

University of Chicago

PhD, Marketing / 2005

Chicago, Illinois, United States of America

University of Delhi

MBA / 1997

New Delhi

University of Delhi

BEng, Electrical Engineering / 1995

New Delhi
Experience

Stanford University, Graduate School of Business

Professor of Marketing / 2021 — Present

Research Expertise (11)
Online advertising
Emerging Markets
Small Business Development
Social Networks
Learning
And 6 more
About
Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data and through field experiments. His current streams of streams focus on various problems in digital advertising and other aspects of digital marketing, and on the adoption and usage of modern marketing practices and technologies by small businesses in emerging markets. He has focused on causal estimation using experimental, quasi-experimental and econometric approaches. Topics he has focused on in the past include learning and decision-making under uncertainty, peer effects, pharmaceutical marketing, the role of marketing over the product life cycle among others. A particular area of interest of his is the application of Bayesian methods to problems in marketing and empirical industrial organization.

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Melinda Haughey

5 Years Experience
PhD in Human-Computer Interaction and co-founder of Proxi
Education

University of Washington

PhD, Human Computer Interaction / 2022

Seattle, Washington, United States of America

University of Washington

MS, Human Computer Interaction / 2021

Seattle, Washington, United States of America

Texas A&M University

BS, Chemical Engineering / 2015

College Station, Texas, United States of America
Experience

Proxi

Co-Founder & CEO / 2020 — Present

We are the geospatial powerhouse behind transformative, human-centered interactions with the real world. Proxi is powering the future of personalized navigation — providing the easiest software anywhere to build, crowdsource, and share interactive maps for brands, bloggers, coworkers, and communities.

University of Washington

Graduate Researcher / 2018 — 2022

Researching in the emCOMP Lab & Center for an Informed Public

Most Relevant Research Expertise
Social Media
Other Research Expertise (8)
Human Computer Interaction
Misinformation
Disinformation
Journalism
Computer Networks and Communications
And 3 more
About
Melinda Haughey is a PhD student in Human Computer Interaction at the University of Washington. She is also the co-founder and CEO of Proxi, a startup that is developing a new way to interact with technology using proximity sensors. Prior to her work in HCI, she was a chemical engineer, and she holds a BS from Texas A&M University.

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Anindya Ghose

6 Years Experience
Heinz Riehl Chair Professor of Business, NYU Stern
Education

Carnegie Mellon University

PhD, Information Systems / 2004

Pittsburgh, Pennsylvania, United States of America

Carnegie Mellon University

MS, Information Systems / 2002

Pittsburgh, Pennsylvania, United States of America

Indian Institute of Management Calcutta

MBA, Finance, Marketing, & Information Systems / 1998

Kolkata
Experience

NYU Stern School of Business

Heinz Riehl Chair Professor of Business / 2017 — Present

Research Expertise (22)
Data Science
Mobile
Data Privacy
Digital Marketing
Digital Platforms
And 17 more
About
Dr. Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University Stern School of Business. His research interests are in the areas of IT-enabled platforms, services and products, including mobile apps, social media, digital marketplaces, and big data analytics. He has also done work on understanding consumer behavior in digital environments. He has published over 130 papers in academic journals and has been honored with several best paper awards. He has also served on the editorial boards of several journals, including Management Science, Information Systems Research, and MIS Quarterly. He is a Fellow of the Institute for Electrical and Electronics Engineers (IEEE) and the Association for Computing Machinery (ACM).

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Maria Elena Placencia

Professor of Linguistics and Spanish, Birkbeck, University of London
Education

Lancaster University

PhD, Linguistics

Lancaster
Experience

Birkbeck University of London

Research Expertise (13)
Spanish pragmatics
History and Philosophy of Science
Linguistics and Language
Philosophy
Sociology and Political Science
And 8 more
About
María Elena Placencia is Professor of Linguistics and Spanish.  She joined Birkbeck in 1995 and teaches in the areas of (Spanish) Pragmatics,  (Digital) Discourse Analysis as well as Spanish as a foreign language. She has performed different administrative roles, including that of Head of Department/Assistant Dean, and is currently Programme Director of various undergraduate programmes within the Department of Languages, Cultures and Applied Linguistics. Her current research is in the areas of variational pragmatics, with a focus on e-service encounters, and digital discourse analysis, with a focus on social media interaction. Her latest project examines the language of exclusion on Twitter in the context of interethnic interaction. Past projects have looked at a range of topics including, among others, complimenting behaviour in social media, the discourse of bargaining in e-commerce, rapport management and small talk in service encounters, (im)politeness in familial contexts, addressing behaviour and discursive racism. María Elena has published extensively on these topics.

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Anna Jobin

11 Years Experience
Researcher at Alexander von Humboldt Institute for Internet and Society
Education

Université de Lausanne

Doctor of Social Sciences, Faculté des sciences sociales et politiques

Lausanne

Tufts University

Visiting Research Scholar, Science, Technology, and Society Program (STS)

Medford, Massachusetts, United States of America

Cornell University

International Visitor, Department of Science & Technology Studies (ST&S)

Ithaca, New York, United States of America
Experience

Alexander von Humboldt Institut für Internet und Gesellschaft GmbH

2021 — Present

Eidgenössische Technische Hochschule Zürich (ETH)

Researcher / 2018 — 2020

École Polytechnique Fédérale de Lausanne

Scientific Assistant / 2013 — 2016

Research intern / 2012 — 2013

Research Expertise (21)
sciene & technology
digital ethics
artificial intelligence
Computer Networks and Communications
Hardware and Architecture
And 16 more
About
Anne Jobin is a Swiss sociologist and researcher who specializes in the areas of science, technology, and society (STS). She holds a Doctor of Social Sciences from Université de Lausanne, and has been a visiting research scholar at Tufts University and Cornell University. She is currently a researcher at the (ETH) and the École Polytechnique Fédérale de Lausanne.

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Jennifer Aaker

18 Years Experience
General Atlantic Professor, Stanford University
Education

Stanford University

PhD, Marketing, minor in Psychology / 1996

Stanford, California, United States of America

University of California, Berkeley

BA, Psychology / 1989

Berkeley, California, United States of America
Experience

Stanford Graduate School of Business

General Atlantic Professor / 2005 — Present

Research Expertise (23)
The psychology of time
money
and happiness
Marketing
Economics and Econometrics
And 18 more
About
Jennifer Aaker is a marketing professor at Stanford Graduate School of Business and the author of several books on the topic, including The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. She has also conducted research on the psychology of happiness and self-regulation.

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Dan Baack

Denver, Colorado, United States of America
14 Years Experience
Professor at the University of Denver
Education

Saint Louis University

PhD, Marketing and International Business

St Louis, Missouri, United States of America

Truman State University

BS, Psychology and English

Kirksville, Missouri, United States of America
Experience

University of Denver

Professor of Marketing / 2009 — Present

Research Expertise (22)
Information processing
culture
and international marketing
Marketing
Communication
And 17 more
About
Dan Baack is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image and of culture’s influence on marketing activity.

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Jenna Drenten, Ph.D.

12 Years Experience
Marketing professor with expertise in digital consumer culture, influencer marketing, and media studies
Education

University of Georgia

PhD, Marketing / May, 2012

Athens, Georgia, United States of America

Winthrop University

BS, Integrated Marketing Communications / May, 2007

Rock Hill, South Carolina, United States of America
Experience

Loyola University Chicago

Associate Professor of Marketing / July, 2020 — Present

Assistant Professor of Marketing / July, 2014 — June, 2020

John Carroll University

Assistant Professor of Marketing / July, 2012 — June, 2014

Most Relevant Research Expertise
social media
Other Research Expertise (25)
digital consumer culture
consumer identity
influencer marketing
gender
Organizational Behavior and Human Resource Management
And 20 more
About
Dr. Jenna Drenten is an associate professor of marketing in the Quinlan School of Business where she studies *digital consumer culture*: the sociocultural role of social media platforms in everyday consumer life. Her research explains how digital culture—from social media algorithms to the influencer attention economy—structures social and cultural consumption ideologies and how consumers’ lived experiences are mediated, translated, and commodified through digital culture. This includes multiple facets of digital consumer culture—from individual consumer behavior to systemic macro-level structures—across a range of social media platforms. Jenna is an expert in the field of marketing on qualitative social media research methods. Jenna’s work has been published in leading academic journals such as *Journal of Consumer Research*, *Journal of Advertising*, and *New Media & Society*, and her expertise has been featured extensively in media outlets including *The Wall Street Journal, Financial Times,* and *The Washington Post*. For more information, go to [www.jennadrenten.com](http://www.jennadrenten.com/). Jenna serves as an associate editor for the *Journal of Advertising Research*, as the communications chair for GENMAC: Gender, Markets, and Consumers, and as an associate board member for the Chicago Public Library Foundation. In the Quinlan School of Business, she teaches undergraduate and graduate courses in marketing, integrated marketing communications, social media marketing, and brand storytelling. Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City.

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Example Social Media projects

How can companies collaborate more effectively with researchers, experts, and thought leaders to make progress on Social Media?

Social Media Analytics for a Retail Company

An academic researcher can analyze social media data to identify trends, customer preferences, and sentiment analysis for a retail company. This information can help the company optimize its product offerings, marketing campaigns, and customer engagement strategies.

Social Media Advertising Campaign for a Tech Startup

A Social Media academic researcher can design and execute an advertising campaign on various social media platforms for a tech startup. The researcher can leverage their knowledge of target audience segmentation, ad optimization, and campaign tracking to maximize the startup's reach and conversions.

Social Media Crisis Management for a Healthcare Organization

In the event of a social media crisis, an academic researcher can provide guidance and support to a healthcare organization. They can help in managing negative feedback, addressing misinformation, and restoring the organization's reputation through effective communication strategies.

Social Media Influencer Collaboration for a Fashion Brand

A Social Media academic researcher can identify and collaborate with relevant influencers in the fashion industry for a brand. They can leverage their network and expertise to create impactful influencer marketing campaigns that drive brand awareness and increase sales.

Social Media Content Strategy for a Nonprofit Organization

An academic researcher can develop a comprehensive social media content strategy for a nonprofit organization. They can analyze the organization's goals, target audience, and industry trends to create engaging and impactful content that drives awareness, donations, and volunteer participation.